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Posts Tagged toyota
Toyota Recalls Millions of Vehicles -Crisis Communication with TJ Walker and Mike Bako
Posted by TJ Walker in Analysis, CEOs/Financial, Communications, Crisis Communications, media relations, public relations, reputation management, Video on February 24, 2011
Toyota Motor Corp. said it’s recalling 2.17 million Toyota and Lexus vehicles sold in the U.S. for carpet and floor-mat flaws that could jam gas pedals, the company’s biggest such announcement in a year.
Toyota Recalls Millions of Vehicles -Crisis Communication with TJ Walker and Mike Bako
Transportation Secretary Ray LaHood makes soundbite Blunder
Posted by TJ Walker in Uncategorized on February 5, 2010
Ray “stop driving it” Lahood stuck his fit in his mouth earlier this week. To his credit, he corrected himself within 5 minutes. However, the damage was done. “Stop driving it” is just too juicy a sound bite for reporters covering Toyota’s woes to ignore. The sound bite is an absolute, emotional, attacking, and action oriented–it was destined to be quoted form DC to Tokyo. Lesson for Lahood: there are some things worse than being an overly scripted politician.
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