Tony Schwartz, creator of the “Daisy” commercial, died this past week. Schwartz will long be remembered for his insights into communication, namely the power of emotion and the role of ads to surface feelings from the audience rather than to educate the audience with facts. I made the pilgrimage to Schwartz’ compound upper West Side Manhattan compound in 1985, where he was nice enough to further elaborate for me the theories from his book “The Responsive Chord.” Anyone who is serious about being a master communicator should watch all of Tony’s old TV commercials as well as read his books.