Posts Tagged seth godin

Crisis Communication advice for JetBlue from Seth Godin- video analysis

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Crisis communications emergency for Jet Blue


One of the most influential bloggers in the world, Seth Godin, rips apart Jet Blue and their website today. I would not want to be an executive at Jet Blue today; you are either doing a lot of yelling or being yelled at a lot. Godin goes step by step revealing every single flaw in the typical Jet Blue customer’s experience on the Jet Blue website.

It is painful. And it’s clear that no one at jet blue has ever used their own website. Let’s see how long it takes Jet Blue to correct their mistakes. I’m betting they do it quickly.

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Seth Godin Announces the Next Big Thing in Book Publishing

People who write or publish books ignore Seth Godin at their own peril. He announced today his new book publishing venture, The Domino Project. Regardless of whether you are happy with your current publishing solution or not, you really ought to read Seth’s blog today.

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Communication tip of the day from Seth Godin

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The future of publishing

by Seth Godin

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The Secret of Internet Marketing

Would you like to know the secret of Internet marketing?

THERE IS NO SECRET TO INTERNET MARKETING!

Here’s another secret: if you hear someone talking about their secrets to internet marketing, do these two things fast: 1. Grab your wallet. 2. Run in the opposite direction as quickly as possible.

Secret to Internet MarketingI have come to the conclusion that there is one exception to my rule. You can make money through internet marketing if and only if you are marketing to people who want to get rich quick by making money off of internet marketing.

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A message for communicators from Seth Godin

A warning about paywalls

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Traditional media versus social media for new or small businesses

A lot of new media and social media evangelists get carried away with their passions and like to see the world entirely in black and white:

“Interruption marketing is dead.”

“TV commercials and billboard ads are the last remains of dinosaurs.”

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Book Review: Garr Reynolds new book Presentation Zen

Garr Reynolds new book Presentation Zen is a mastery of style and substance. Reynolds cuts through a lot of the silly noise about PowerPoint and gets right to how it can be used effectively, memorably and beautifully. Plus, Reynolds puts his own ego aside and puts a strong spotlight on other speaking masters like Seth Godin and Guy Kawasaki. If you’ve been putting off creating your next PowerPoint presentation, then put if off one more day and run to your nearest bookstore and buy Presentation Zen.

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