Posts Tagged permission marketing

Traditional media versus social media for new or small businesses

A lot of new media and social media evangelists get carried away with their passions and like to see the world entirely in black and white:

“Interruption marketing is dead.”

“TV commercials and billboard ads are the last remains of dinosaurs.”

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The case for Interruption Marketing

It’s not politically correct to defend communicating with consumers through anything related to traditional advertising but Ad Age does a great job here.

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