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Posts Tagged oprah
Oprah’s OWN Network is Tanking
Posted by TJ Walker in Analysis, celebrities, Communications, Media on February 10, 2011
The ratings for Oprah’s new cable network are dropping precipitously. They are now much lower than what used to run in that slot when it was Discovery Health.
Has Oprah lost her touch? My guess is the problem is channel placement. Like a lot of people I hunted through my whole cable list to find Oprah the first weekend she was on. But I haven’t been back because she’s on something like channel 150 on Time Warner cable in Manhattan where I live (or was it 250).
Anderson Cooper Pegged as the New Oprah?
Posted by TJ Walker in Analysis, celebrities, Media, News, public relations, Video on December 20, 2010
Quite a few local tv stations want to carry Anderson Cooper, which could potentially lead to an Oprah like following.
Neil Cavuto Rips into Chris Matthews for calling Chris Christie “Fat”
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, celebrities, CEOs/Financial, Communications, Crisis Communications, Debate Central, Government & Politics on December 14, 2010
Is this the beginning of a backlash in favor of Chris Christie? Can he get Cavuto, Oprah, Mike Huckabee (now that he’s portly again) and Roger Ailes to support a Christie for President—He’s One of Us-Campaign?
I don’t think so.
Clinton jokes about WikiLeaks—does it take the sting out?
Posted by TJ Walker in celebrities, Government & Politics, Humor, Presentation Skills Training, Professional Speakers, public relations, reputation management on December 5, 2010
Yes, if you can joke about it, you can own it. Though Bush’s joking about trying to find WWMDs behind furniture at a DC humor dinner several years ago didn’t help him in the long run. Clinton was at an event last night with Oprah and Paul McCartney. Clinton said she was overwhelmed at the luminaries present and that she is “writing a cable about it, which I’m sure you’ll find soon on your closest website.” More at Yahoo
Oprah launches first TV Promo for her New Network
Posted by TJ Walker in advertising, Communications, Media, reputation management on December 4, 2010
I realize I’m not going to win a Profile in Courage Award for praising how well Oprah comes across on TV, but her new ad for her network launch is extraordinarily captivating. Because it’s Oprah, you already have high expectations—and she delivers, plus some. The ad gives you a strong sense in the pit of your stomach that Oprah isn’t retiring from her big broadcast daily show and retiring to some obscure cable network on channel 199. No, the ad gives you the feeling that Oprah is going on to building something a 1000 times greater than one little hour-long show. You get the sense that she is going to build a network that could be routinely delivering more eyeballs to advertisers than, say, CBS. It’s a further reminder that the distinction between broadcast and cable is increasingly irrelevant and meaningless. Watch the Promo yourself.
Oprah gives out her “Favorite things”
Posted by TJ Walker in Media, public relations, reputation management on November 21, 2010
Oprah is once again giving out thousands of dollars of prizes to each audience member during her annual “Favorite things’ show. Oprah is a great talk show host; there is no doubt about that. But someone needs to say it: the “favorite things” is a cheap and cheesy way to engage an audience. I’d watch the “Bob Dole” show if I were bribed with thousands of dollars too.
Oprah is the queen of TV in part because she usually avoids gimmicks. Those who want to be media successes need to realize that’s the secret to Oprah’s success; not audience bribes.
Forget about Being “discovered” on Oprah
Posted by TJ Walker in celebrities, Communications, Media, public relations on November 15, 2010
The Oprah show is winding down. That means a whole generation of authors, self-help gurus, and other BS artists of varying quality are going to have to forget about Oprah anointing them. Instead, people are going to have to go out and build an audience the old-fashion way, by actually going on lots of TV and radio shows every month, blogging every day, writing books that people actually want to read, etc.
Oprah has had a great show—there’s no doubt. But there are thousands of would-be information gurus who have frittered away years of their lives trying to get on Oprah when what they should have been doing is building their businesses one satisfied customer at a time. Now, thankfully, they will have one fewer distraction.
Sound bites of the day on Meg Whitman, the NFL’s PR troubles, Mexican narco-bloggers, Oprah, and American Idol – media training public speaking
Posted by TJ Walker in Analysis, blogging, Communications, Crisis Communications, Government & Politics, Media, Media Training, Politics, Public Speaking Skills on September 16, 2010
The NFL PR department is very nervous about the Jets mini sexual harassment scandal involving a female TV reporter. Rush Limbaugh calling her “bootilicious” this week didn’t help. Expect more edicts from NFL central to stem this PR disaster.
The narco-blogger in Mexico publishing accurate reports and photos of all the murder and violence in that country is putting the so-called mainstream media to shame. In an attempt to be “responsible” many media outlets in that country are becoming irrelevant to their readers.
Is an Appearance on Oprah still worth money in the bank???
Posted by TJ Walker in Analysis, Authors Corner, blogging, Communications on August 4, 2010
Have you noticed that some old broadcast media models just aren’t working anymore? I don’t mean financially—that story has been covered. I mean that if you do happen to go on a broadcast network TV news program with quantifiable ratings in the millions to promote your latest book or go on a syndicated radio show on 300 stations with an audience of hundreds of thousands, that the media exposure just doesn’t translate into the hard sales and a boost in name ID the way it once did? I have.
We have obviously come a long way since Dr. Joyce Brothers appeared on the game show $64,000 Question in 1955 and was instantly famous then and forever after.
Ratings continue to plunge for Oprah
Posted by TJ Walker in News, Uncategorized on July 27, 2010
I’d never bet against Oprah, but her continued downward ratings spiral on broadcast proves she was smart to start migrating to cable. The big question is, will she hold up in social media, if and when cable TV crumbles?
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