Public speaking, media training, presentation training, crisis communications
Posts Tagged new media
Can athletes Tweet their way to fortune? $$$
by TJ Walker
Rep. Michael Pence is more popular than Sarah Palin- media training
Posted by TJ Walker in Analysis, Politics, PowerPoint, Presentation Skills Training, Professional Speakers, Video, Workplace on September 20, 2010
by TJ Walker
Lady Gaga To Attend Maine Anti-’Don’t Ask, Don’t Tell’ Rally
Posted by TJ Walker in Analysis, Social Media, Social Speaking, speech writing, Story Telling, Technology, Video on September 20, 2010
by TJ Walker
Why does anyone want to be a web publisher? The new economics of social media and web communications
Posted by TJ Walker in Analysis, Communications, internet marketing, Media, podcasting, publishing, Social Media on August 13, 2010
Why have internet entrepreneurs embraced the metaphor of the newspaper/magazine “publisher?” After all, of all the offline businesses in the world to emulate, why would you want to copy one that is known for rising costs, sinking profits, and increased bankruptcies?
Sure, pre-2003 you could make the case that the internet didn’t have enough broadband support to justify websites with video and audio—text was the only game. But this is 2010!!! It’s pretty easy and cheap to host and stream a ton of video and audio from any site.
Where were you when the great Internet land grab started and ended?
Posted by TJ Walker in Analysis, Communications, Crisis Communications, internet marketing, Media, Social Media on August 12, 2010
In 1943 Lady Bird Johnson bought a low-powered radio station in Austin Texas for $17,000. In 2003, the Johnson family sold that station and a handful of other Texas stations for $103 million. $103 million!
Of course, Lady Bird has a little help, her husband was a congressman at the time and he used his clout as a senator, Vice President and President to help her all the way. In those early days of radio and TV, you had to have clout and connections to get access to the airwaves and hence, the audience. And boy did it pay off. My math isn’t good enough to figure out what the return on investment is on $17,000 to $100 million, but it’s pretty darn good.
Why most of your competitors will never be successful blogging/internet publishing (and why you can be).
Posted by TJ Walker in blogging, Communications, Help, internet marketing, Media, Social Media on August 10, 2010
- Most people would rather passively read and watch other people’s ideas than write down or speak out their own.
- Most people would rather criticize other people’s ideas than submit their own ideas to criticism.
- Most people want to second-guess their writings or their videos and hit “delete” before posting the final product to their website.
- Most people can’t quite finish things.
- Most people want the instant gratification of a video “going viral” or a blog posting receiving 5,000 comments within the first 48 hours and then give up when it doesn’t happen.
- Most people want to see an immediate return on investment or large audience within the first week/month/6 months of blogging and give up when it doesn’t happen.
- Most people have every intention of blogging twice a day/week/month, but forget to or get too busy after a couple of months.
- Most people don’t want to be bothered by having to answer dumb questions that their web visitors post on their comment sections.
- Most people don’t want to spend hours looking at competitors’ web sites and linking to high quality articles they find.
- Most people don’t have the patience to comment on other people’s websites on articles and videos that relate to their expertise.
- Most people don’t have the discipline to learn new ways of typing and posting web content because they tell themselves “hey, I’m not a techie.”
- Most people simply don’t have enough passion for one subject to write or talk about it on a consistent and regular basis.
These are the reasons why your competitors will never become wildly successful at blogging and building major internet presences. Please note that none of their reasons for failure involved any of the following: Read the rest of this entry »
In-depth interview with Gary Vaynerchuk on future of social media
Posted by TJ Walker in Help, Media Training, Social Media on August 9, 2010
Web TV Attracting More Financing
From New York Times
Hollywood stars generating sponsorship deals
TV-Top Communication News Stories of the day
Posted by TJ Walker in Analysis, blogging, Media, Social Media on August 3, 2010
Plus commentary from TJ Walker
Gary Vaynerchuk on why social media is misnamed
Posted by TJ Walker in Analysis, Social Media on August 3, 2010
What does Newsweek’s $1 sale really mean?
Posted by TJ Walker in Analysis, Communications, Media, Social Media on August 3, 2010
There was a time when an aspiring young journalist wanted nothing more than to end up at Newsweek? How could anyone aspire to this now, with it’s one dollar price tag? Yes, Newsweek will continue, as a kind of charity case, until the heirs of the guy who bought it decide they want to cut their losses. Who do today’s aspiring journalists want to work for? If they are smart, it will be for themselves.
Sign of the (media) times
Posted by TJ Walker in Communications, Media, News, Social Media on August 3, 2010
Photographer Todd Selby takes new media model to success
Posted by TJ Walker in News, Social Media on August 1, 2010





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