Posts Tagged new media

Can athletes Tweet their way to fortune? $$$

by TJ Walker

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Rep. Michael Pence is more popular than Sarah Palin- media training

by TJ Walker

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Lady Gaga To Attend Maine Anti-’Don’t Ask, Don’t Tell’ Rally

by TJ Walker

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Surprise! Web foments Hate!

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Why does anyone want to be a web publisher? The new economics of social media and web communications

Why have internet entrepreneurs embraced the metaphor of the newspaper/magazine “publisher?” After all, of all the offline businesses in the world to emulate, why would you want to copy one that is known for rising costs, sinking profits, and increased bankruptcies?

Sure, pre-2003 you could make the case that the internet didn’t have enough broadband support to justify websites with video and audio—text was the only game. But this is 2010!!! It’s pretty easy and cheap to host and stream a ton of video and audio from any site.

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Where were you when the great Internet land grab started and ended?

In 1943 Lady Bird Johnson bought a low-powered radio station in Austin Texas for $17,000. In 2003, the Johnson family sold that station and a handful of other Texas stations for $103 million. $103 million!

Of course, Lady Bird has a little help, her husband was a congressman at the time and he used his clout as a senator, Vice President and President to help her all the way. In those early days of radio and TV, you had to have clout and connections to get access to the airwaves and hence, the audience. And boy did it pay off. My math isn’t good enough to figure out what the return on investment is on $17,000 to $100 million, but it’s pretty darn good.

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Why most of your competitors will never be successful blogging/internet publishing (and why you can be).

  1. Most people would rather passively read and watch other people’s ideas than write down or speak out their own.
  2. Most people would rather criticize other people’s ideas than submit their own ideas to criticism.
  3. Most people want to second-guess their writings or their videos and hit “delete” before posting the final product to their website.
  4. Most people can’t quite finish things.
  5. Most people want the instant gratification of a video “going viral” or a blog posting receiving 5,000 comments within the first 48 hours and then give up when it doesn’t happen.
  6. Most people want to see an immediate return on investment or large audience within the first week/month/6 months of blogging and give up when it doesn’t happen.
  7. Most people have every intention of blogging twice a day/week/month, but forget to or get too busy after a couple of months.
  8. Most people don’t want to be bothered by having to answer dumb questions that their web visitors post on their comment sections.
  9. Most people don’t want to spend hours looking at competitors’ web sites and linking to high quality articles they find.
  10. Most people don’t have the patience to comment on other people’s websites on articles and videos that relate to their expertise.
  11. Most people don’t have the discipline to learn new ways of typing and posting web content because they tell themselves “hey, I’m not a techie.”
  12. Most people simply don’t have enough passion for one subject to write or talk about it on a consistent and regular basis.

These are the reasons why your competitors will never become wildly successful at blogging and building major internet presences. Please note that none of their reasons for failure involved any of the following: Read the rest of this entry »

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In-depth interview with Gary Vaynerchuk on future of social media

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Web TV Attracting More Financing

From New York Times
Hollywood stars generating sponsorship deals

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TV-Top Communication News Stories of the day

Plus commentary from TJ Walker

Watch live streaming video from tjwalkerspeaking at livestream.com

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Gary Vaynerchuk on why social media is misnamed

Provocative questions on ROI from a new media guru

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What does Newsweek’s $1 sale really mean?

There was a time when an aspiring young journalist wanted nothing more than to end up at Newsweek? How could anyone aspire to this now, with it’s one dollar price tag? Yes, Newsweek will continue, as a kind of charity case, until the heirs of the guy who bought it decide they want to cut their losses. Who do today’s aspiring journalists want to work for? If they are smart, it will be for themselves.

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Sign of the (media) times

Newsweek sold for one dollar–many staff on the way out

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Traditional media versus social media for new or small businesses

A lot of new media and social media evangelists get carried away with their passions and like to see the world entirely in black and white:

“Interruption marketing is dead.”

“TV commercials and billboard ads are the last remains of dinosaurs.”

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Anti-tech evangelists embracing Twitter

Friday Night Lights author embraces new media

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Photographer Todd Selby takes new media model to success

Photography website drives business

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MSNBC makes Cenk Uygur and The Young Turks Get MSNBC regular airtime

Old media continuing the trend of chasing new media to bolster ratings

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The future of online newspapers continues to look bleak

Henry Blodget dissects newspapers pay schemes

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