Posts Tagged messaging

Communications Guru David Axelrod to leave the White House to prepare for 2012 Campaign

Seven Questions for David Axelrod:

  1. “Change” was a great mega-theme for 2008. What’s going to be your big theme for 2012?
  2. What’s the number one reason why people should re-elect Obama?
  3. Is activist government spending during a recession/depression a good thing or not? Your team and all moderate/liberal economists say yes. But now Obama is tactility endorsing conservative philosophies by emphasizing a want/need to cut spending.
  4. What’s the number one thing wrong/bad with the conservative/Republican philosophy toward government?
  5. Is Obama a liberal, moderate or a conservative? He seems to change every day and convince people he is whatever they like least.
  6. Most economists on your side believe that if government spending is cut even slightly, then unemployment will either stay the same or get worse. Given that the Republican-controlled House has vowed to cut spending, how can you possibly get re-elected if unemployment is nearly 10% for most of Obama’s term?
  7. Can you talk Obama out of his whole “let’s get along, let’s put partisan politics aside, Republicans have good ideas too” attitude and rhetoric, or will he have to be impeached or lose in a 49 state landslide first?

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How many Points should I cover in my speech?

From TJ Walker’s upcoming book “The Wisdom of Your Audience”

How many Points should I cover in my speech?

Your Marketing Department: “Between all of our major accomplishments last quarter, plus our general corporate message, I’d say no more than 35 key messages.”

Your Speech Writer: “Limit yourself to ten key points.”

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