Public speaking, media training, presentation training, crisis communications
Posts Tagged media training tj walker
The Power Of The Positive -Media Training
When you are constructing your media messages, make sure to come up with points that are entirely positive about yourself. There will be plenty of other people – competitors or journalists – willing to say negative things about you. You can’t control that, but you don’t have to make your detractors’ job any easier.
It is human nature to be drawn to people and ideas that are framed in a positive fashion. This doesn’t mean you should sugarcoat issues or dissemble, but it IS essential to frame your arguments in a clean, simple, well-focused manner without getting bogged down in, “On the one hand this . . . and on the other hand that . . .”
Transportation Secretary Ray LaHood makes soundbite Blunder
Posted by TJ Walker in Uncategorized on February 5, 2010
Ray “stop driving it” Lahood stuck his fit in his mouth earlier this week. To his credit, he corrected himself within 5 minutes. However, the damage was done. “Stop driving it” is just too juicy a sound bite for reporters covering Toyota’s woes to ignore. The sound bite is an absolute, emotional, attacking, and action oriented–it was destined to be quoted form DC to Tokyo. Lesson for Lahood: there are some things worse than being an overly scripted politician.
Senator Arlen Specter Tells Rep/ Bachman “Act like a lady!”
Posted by TJ Walker in Debate Central, Government & Politics, Media Training, Politics, Presentation Skills Training, Public Speaking Skills, Technology, Uncategorized on January 22, 2010
US Senator Arlen Specter got into a talk radio fight with Rep Michele Bachmann this week. Apparently both were talking over each other. Finally, Specter said, “I’ll treat you like a lady, now act like one.” Ouch! That’s one way to make the sound bite of the day. Specter grabs attention because his comment was so emotional, attacking, heated and to some, sexist. Both politicians are tough and are no slouches at talking over their opponents, so I don’t think anyone really feels sorry for Bachmann. Specter is all across the map ideologically, so you won’t have the usual hysteria that might occur if a prominent liberal were to make such a comment. Still, it was an interesting clash and a great way of capturing the current level of political frustration coming out of the capital these days.
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