Posts Tagged media mistakes

The subtle art of correcting media mistakes

Recently, while traveling abroad, I was the subject of a very flattering profile in Forbes Magazine (the Croatian version). In the article, Secretary of State Hillary Clinton was listed as one of my clients. This does not happen to be true. This is a mini-mini media problem for me that, left unchecked, could one day grow into a media crisis. The issue of resume inflation has brought down many a public figure, and I don’t want to be one of them. So I always try to correct the record when this happens. But this is an issue that has to be handled delicately. I don’t want to make a mountain out of a molehill. I don’t want to embarrass the reporter for making a tiny, innocent mistake, that, frankly, made me look good. Still, I don’t want this to work its way permanently into the public record. And I want to be able to show a paper trail if anyone ever tries to suggest that I have fabricated my credentials. So, in an effort to act ethically and honestly and to protect my future reputation, I sent the following email to the publicist who is my liaison with the journalist at Forbes.

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