Public speaking, media training, presentation training, crisis communications
Posts Tagged marketing
Using the power of Twitter by NOT talking about yourself–Josh Gordon
Posted by TJ Walker in blogging, Help, Sales and Marketing, Social Media on August 10, 2010
Why does Old Spice video go Viral, but not sell Old Spice?
Posted by TJ Walker in CEOs/Financial, Communications, Presentation Skills Training, Sales and Marketing, Social Media, Uncategorized on July 21, 2010
The Wisdom of the Public Speaking Audience
Posted by TJ Walker in Audio/Video Technology, CEOs/Financial, Keynote Speaking, PowerPoint, Presentation Skills Training, Public Speaking Skills, Sales and Marketing, Workplace on January 19, 2008
Much has been written about the excellent James Surowiecki book Wisdom of the Crowds, a look at how markets, in various forms, are routinely better than experts. Zagat has built a whole publishing empire based on this single principle. Index funds routinely beat most mutual funds on Wall Street. And yet, very few people think to apply this principle when it comes to public speaking.
I contend that nearly every aspect of a presentation can and should be subjected to the wisdom of the audience—specifically the speaking audience. But how, as a practical matter, would this be done?
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