Public speaking, media training, presentation training, crisis communications
Posts Tagged internet marketing
ABC’s Nightline Looks at Successful YouTube Videos and Ads
Posted by TJ Walker in advertising, Communications, internet marketing, Media, podcasting, Social Media on December 21, 2010
An interesting story on Nightline, but is this a little like inviting a cannibal to dinner and then realizng that you are the dinner? You can watch the segment midway through the video clip here at ABC.
The future of Internet Advertising-lessons for communicators
Posted by TJ Walker in Help, internet marketing, Media, Social Media on August 5, 2010
I have used Google pay-per-click advertising in the past, sometimes with occasional success, but sometimes I’ve wasted a lot of money. Here’s the big problem I have with pay per click advertising in specific and internet advertising in general. You and your business are always going to be vulnerable to a bigger player coming in and buying up all the best words and space to blow you out of the water, even if they lose money doing it, just to gain market share. And these days, no matter how big you are, you never know when someone could be bigger that you are and could try to run you out of business. 10 years ago, Microsoft had never heard of Google. But what if Google and Apple merge and together try to out advertise, at a temporary loss, in order to take Microsoft down. Microsoft could be vulnerable.
I think the lesson for small businesses is that advertising dollars spent now often get a one-time payback, plus they breed an addiction to that new pipeline of business. If the pipeline shuts down or is shut off, you are in real trouble. I prefer to think of it in terms of resource allocation. Yes, $50 for a day’s worth of pay per click ads might generate $7500 in business for me. But that same $50 I could also use to produce a how-to video on public speaking that could be on YouTube and dozens of other video sites for the next 20 years and could perhaps generate hundreds or thousands of views and perhaps many clients. I have 50 or so videos I produced 4 years ago that to this day average about 400 (combined) views per day. Was this investment well worth it? Yes.
Update on The Secrets of Internet Marketing column I posted earlier this week.
Posted by TJ Walker in Analysis, internet marketing, Sales and Marketing on August 5, 2010
I have received dozens and dozens of email responses to my article on what a sham most Internet marketing experts are. You’d think I might have gotten a lot of criticism. Actually, I got tons of computer generated pingbacks from, you guessed it, scam internet marketers. They also said things like “great article.” Obviously, no one read it the post was generated by a computer and then linked back to websites with links urls like www.howtogetrichquickusinginternetmarketing.com.
I’m not too worried about this however, because I don’t see how any of these sites get any traffic, given the fact that they are so junking and so spammy.
The Secret of Internet Marketing
Posted by TJ Walker in Analysis, blogging, Communications, Media, Sales and Marketing, Social Media on August 3, 2010
Would you like to know the secret of Internet marketing?
THERE IS NO SECRET TO INTERNET MARKETING!
Here’s another secret: if you hear someone talking about their secrets to internet marketing, do these two things fast: 1. Grab your wallet. 2. Run in the opposite direction as quickly as possible.
I have come to the conclusion that there is one exception to my rule. You can make money through internet marketing if and only if you are marketing to people who want to get rich quick by making money off of internet marketing.
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