Posts Tagged forbes

FORBES.com – “Tips for Teleconferencing”

Teleconferencing can be a great way to reach hundreds of people all over the globe without having to leaving your home or office. But if you are the only presenter during a teleconference, there are several guidelines you need to follow to ensure success.

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FORBES.com – ” A Few Notes on Notes”

Anytime you see a fawning profile of a politician on the rise you invariably see a clause somewhere in the story that says, “And Senator Smithers is such a natural on the stump that he can speak for an hour without using notes.” What’s going on here? Why is it bad to use notes?

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FORBES.com – Financial Pitch

When delivering a financial pitch to your potential investors, it is important to include financial forcasts and projections. Investors want to know what type of investments you are picturing and how you see the future of your company evolving. Read the rest of this at Forbes.com

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FORBES.com “Live is Better than Tape”

Why is it that major business and political business leaders often insist on doing recorded TV interviews instead of live interviews? Because they think this gives them more “control.”

Of course, I am all in favor of trying to control the outcome of a media interview. But the second you consent to a recorded interview that is going to be edited, you lose a tremendous amount of control unless the people who are doing the editing are on your payroll.

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FORBES.COM – Radio Tips


When you are going to be a guest on a radio news program always try to go to the studio to do the interview , even if you are given the option of doing the interview by phone (obviously I’m not talking about flying across the country for a 5 minute interview, but when the show is based in your town). There are several distinct advantages to doing the interview in the studio.

Read the rest of TJ’s analysis at Forbes.com

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FORBES.COM: Move Your Eyebrows -Media Training

When appearing on TV, it is important to do most of the same things you do in normal conversation. This includes moving your eyebrows and your forehead. Nervous people don’t move their eyebrows. Instead, their entire face is still and flat, with the possible exception of having a phony smile plastered on their faces. Read the rest of this article at Forbes.com

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Forbes to grade blogger based on traffic–good idea?

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Live Daily Newscast and analysis from TJ

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Forbes bloggers will be paid based on traffic

by Business Insider
Forbes bloggers will be paid based on their web traffic and online user engagement stats

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The subtle art of correcting media mistakes

Recently, while traveling abroad, I was the subject of a very flattering profile in Forbes Magazine (the Croatian version). In the article, Secretary of State Hillary Clinton was listed as one of my clients. This does not happen to be true. This is a mini-mini media problem for me that, left unchecked, could one day grow into a media crisis. The issue of resume inflation has brought down many a public figure, and I don’t want to be one of them. So I always try to correct the record when this happens. But this is an issue that has to be handled delicately. I don’t want to make a mountain out of a molehill. I don’t want to embarrass the reporter for making a tiny, innocent mistake, that, frankly, made me look good. Still, I don’t want this to work its way permanently into the public record. And I want to be able to show a paper trail if anyone ever tries to suggest that I have fabricated my credentials. So, in an effort to act ethically and honestly and to protect my future reputation, I sent the following email to the publicist who is my liaison with the journalist at Forbes.

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Media Training–Beat the Clock

Sometimes a reporter will call under deadline and your goal is to get as many quotes in the article, while at the same time, eating up the clock to make it unnecessary and undesirable for the reporter to call your competitors for a quote. Below is a link to a story where I was interviewed for a story by Forbes.

http://www.forbes.com/leadership/2008/04/21/ceo-corporate-image-lead-manage-cx_mk_0421tv.html

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