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Public speaking, media training, presentation training, crisis communications
Public speaking, media training, presentation training, crisis communications
Posts Tagged don’t drive it
Transportation Secretary Ray LaHood makes soundbite Blunder
Posted by TJ Walker in Uncategorized on February 5, 2010
Ray “stop driving it” Lahood stuck his fit in his mouth earlier this week. To his credit, he corrected himself within 5 minutes. However, the damage was done. “Stop driving it” is just too juicy a sound bite for reporters covering Toyota’s woes to ignore. The sound bite is an absolute, emotional, attacking, and action oriented–it was destined to be quoted form DC to Tokyo. Lesson for Lahood: there are some things worse than being an overly scripted politician.





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