Posted by TJ Walker in CEOs/Financial, Crisis Communications, Government & Politics, Media Training, Politics, Public Speaking Skills, Sales and Marketing on November 17, 2008
By TJ Walker
Barack Obama’s greatest challenge, perhaps of his entire presidency, will be to get a handle on how to communicate complex economic solutions and principles while trying to solve the financial crisis. The challenges for the Obama Administration are that they must come up with policies that A. Benefit the economy as a whole, B. Help as many individuals as possible, C. Minimize taxpayer risk, D. Help to create smarter government intervention in the economy but not necessarily bigger government, E. Does not redistribute wealth from the middle class to the wealthy, and F. Appear Centrist and pro-capitalist.
 Here are 10 specific messages and principles that would go a long way toward winning over the public to his plans:
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