Public speaking, media training, presentation training, crisis communications
Posts Tagged blogging
Howard Fineman Leaves Newsweek for the Huffington Post
Posted by TJ Walker in Analysis, blogging, Communications, Media on September 19, 2010
I can understand why Howard Fineman would leave Newsweek (I can understand why anyone would want to jump the sinking ship of Newsweek), but I can’t quite understand why the Huffingtonpost would want Fineman as a new editor. Fineman my be a great editor, but I thought the Internet era and the copious blogs on Huffpo meant that web visitors got to be their own editor. I don’t have anything against Fineman, it’s just that I’ve watched him on TV for what seems like 40 years and I can’t remember him ever uttering an interesting opinion. It’s fine that he hasn’t tried to play the whole Left/Right game, but can anyone tell me one interesting idea he’s had since the Reagan administration? He does distill Washington DC conventional wisdom well. He has a good head of hair and is a regular on the cable news and talk show set, so I can only guess that Arianna Huffington sees him as a good brand builder.
How to Completely Disappear from the Digital Grid
Posted by TJ Walker in Analysis, internet marketing, Politics, PowerPoint, Professional Speakers, Public Speaking Skills, Social Media, Voice on September 17, 2010
by Katie Kindelan
Blog or Die – lessons in blogging, social media and media training
Posted by TJ Walker in Analysis, blogging, Communications, Media, Media Training, publishing, Social Media on September 16, 2010
That title may seem a bit extreme, but then I heard about 14 year old Tavi Gevinson and her blog www.thestylerookie.com. She’s been blogging for three years and now has a daily audience of 54,000 readers. More important, she has become a cultural force that is talked about in the same breath as Anna Wintour, the editor of Vogue.
Has the world gone crazy? Well, yes and no. Sure, there is something a little odd about millions of people over the course of a year following the editorial insights of someone who isn’t old enough to drive to the nearest JC Penny at the Mall. But apparently Tavi writes in an interesting and engaging manner and writes regularly. She creates videos. She takes pictures. She shows up at fashion shows and is apparently unaware that she should be happy sweeping away sawdust from the back of one of Ralph Lauren’s showrooms.
Why most of your competitors will never be successful blogging/internet publishing (and why you can be).
Posted by TJ Walker in blogging, Communications, Help, internet marketing, Media, Social Media on August 10, 2010
- Most people would rather passively read and watch other people’s ideas than write down or speak out their own.
- Most people would rather criticize other people’s ideas than submit their own ideas to criticism.
- Most people want to second-guess their writings or their videos and hit “delete” before posting the final product to their website.
- Most people can’t quite finish things.
- Most people want the instant gratification of a video “going viral” or a blog posting receiving 5,000 comments within the first 48 hours and then give up when it doesn’t happen.
- Most people want to see an immediate return on investment or large audience within the first week/month/6 months of blogging and give up when it doesn’t happen.
- Most people have every intention of blogging twice a day/week/month, but forget to or get too busy after a couple of months.
- Most people don’t want to be bothered by having to answer dumb questions that their web visitors post on their comment sections.
- Most people don’t want to spend hours looking at competitors’ web sites and linking to high quality articles they find.
- Most people don’t have the patience to comment on other people’s websites on articles and videos that relate to their expertise.
- Most people don’t have the discipline to learn new ways of typing and posting web content because they tell themselves “hey, I’m not a techie.”
- Most people simply don’t have enough passion for one subject to write or talk about it on a consistent and regular basis.
These are the reasons why your competitors will never become wildly successful at blogging and building major internet presences. Please note that none of their reasons for failure involved any of the following: Read the rest of this entry »
Forbes to grade blogger based on traffic–good idea?
Posted by TJ Walker in Analysis, Media, Social Media, Video on August 10, 2010
Live Daily Newscast and analysis from TJ
Posted by TJ Walker in Analysis, blogging, Communications, Crisis Communications, Government & Politics, Media, Voice on August 10, 2010
Is an Appearance on Oprah still worth money in the bank???
Posted by TJ Walker in Analysis, Authors Corner, blogging, Communications on August 4, 2010
Have you noticed that some old broadcast media models just aren’t working anymore? I don’t mean financially—that story has been covered. I mean that if you do happen to go on a broadcast network TV news program with quantifiable ratings in the millions to promote your latest book or go on a syndicated radio show on 300 stations with an audience of hundreds of thousands, that the media exposure just doesn’t translate into the hard sales and a boost in name ID the way it once did? I have.
We have obviously come a long way since Dr. Joyce Brothers appeared on the game show $64,000 Question in 1955 and was instantly famous then and forever after.
What Forbes new policy on Blogging means
Posted by TJ Walker in Analysis, blogging, Communications, Media on August 3, 2010
Analysis of Forbes
Forbes to require all reporters to blog?
Posted by TJ Walker in blogging, Media, News, Social Media on August 3, 2010
Why building a big blog is now the answer to all of your questions
Posted by TJ Walker in Analysis, Professional Speakers, Social Media on August 1, 2010
As recently as a few years (shamefully, even a few months ago) I would have had a different answer to every one of these frequently asked questions:
1. How do I get to be a professional speaker/trainer?
2. How can I increase my fees as a speaker/trainer?
3. How can I get a book deal with a major publisher?
4. How can I host my own TV/radio show?
5. How can I get my own syndicated column?
6. How can I get a major media outlet like the New York Times or CNN to use me regularly as a contributor?
7. How can I get more speaking bureaus to sign me on?
8. How can I get a big-time agent?
9. How can I be a frequent guest on major national TV and radio shows?
10. How can I get my phone to ring for my consulting practice so that I won’t have to make marketing calls anymore and can double my fees?
As I mentioned, these are all questions I receive frequently that I would have given different answers to until very recently. Now, however, I would answer all of these questions with just three words: Build Big Blog! BBB, for short. By this I mean a blog filled with audio, video and text content that attracts an extremely loyal audience on a regular basis—people who love you and your stuff.
Is Your Next Speech a Media Event?
Posted by TJ Walker in CEOs/Financial, Keynote Speaking, Public Speaking Skills, Technology on January 7, 2008
If you hold an interesting position in yhour industry or are high profile in any way, you must keep in mind that any audience you speak to these days may be filled with bloggers. And these bloggers may be commenting on your speech. So just because you don’t see TV cameras in the audience or people with “press” hats on, doesn’t mean that your comments are somehow off the record–they aren’t. Everything you say must be considered through this prisim: How do I feel if this is quoted on a web site that has a million ivsitiorslooking at it during the next two years?
How common is it for speeches to be blogged about today: Here’s just a partial list of people who blogged about Bill Gates’ Speech at the CES yesterday.
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