Posts Tagged barbara walters

Why on earth does a big, established network star like Barbara Walters go on Bill O’Reilly? Because she can. And because she realizes that if she wants to stay on top and be relevant, she’s got to aggressively promote her news specials in every media outlet possible. Walters is a big star and has been forever. She stays big because she doesn’t rest on her laurels. When she has a new book or TV special to promote she does every TV show on every network as a guest.

If you want to know the real secret to her success, you should read her autobiography. I don’t mean the one that came out a couple of years ago. I mean the first one she wrote nearly 40 years ago. (Sadly it isn’t available on Amazon). In her first autobiography, she writes how even when she was a very young woman starting her career in New York and making only $10,000 a year, she would spend half (that’s right HALF) of her income on public relations services to keep herself in the spotlight and talked about. I don’t know if she’s still spending half of her income on PR, but she appears to spend a t least half of her time promoting herself—and it still works magic for her.
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