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Media-Presentation Tips & IR-PR Info from TJWALKER Media April 1, 2002 TJWalker.com

Contents 1. Presentation tips 2. IR/PR professional events

TV/Media Tips

1. If you lean forward (15 degrees) into the camera, any double chin you may have will disappear and you will appear to be thinner, younger and have a stronger jaw line.

2. If you want to get better at TV interviews, watch other people being interviewed on TV with the sound off.

3. Don't drop the volume at the end of a thought. This is OK and common in normal conversation, but when speaking on TV, no one will be able to hear you or understand you.

4. Don't "think" on TV. Instead, focus on delivering your message that was thought out earlier.

5. If you want to improve your TV performances, then watch, review and critique your entire TV interview within 24 hours of the show airing.

Speaking/Presentation Tips

6. If you speak a little louder than usual (but don't yell and don't lose a conversational tone to your voice), you will expend energy that will make you fell less nervous.

7. Look at the floor between your chair and the lectern, if applicable, to spot bumps, cords and other obstructions.

8. Before you rise to give a speech, empty your pockets so there are no bulges and no clinking noises.

9. Don't lean on the lectern.

10. Rehearsing alone is better than not rehearsing at all, but not nearly as good as rehearsing in front of other people.

*New FREE SPECIAL REPORT
"How to prepare top executives in your company for media interviews" Text report. Includes New FREE video "PowerPoint Tips-How to improve your next PowerPoint Presentation" or "TV Basics: How to Prepare for TV interviews" Video (you must choose one only). This offer is FREE ONLY for public relations and investor relations professionals at publicly-traded corporations. Send name and contact info to tjw-subscribe@topica.email-publisher.com.

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 10,000 plus subscribers, the most wide circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients.
The firm's founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations filed. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world's financial capital. www.tjwalker.com 212-764-4955

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Events
New York and National

NIRI
Meet the Experts: What the IRO Can Expect -- Post Enron
April 2, 2002
StartTime: 04:00 PM
EndTime: 05:00 PM
TimeZone: Eastern Standard Time
More
Information: http://www.niri.org/conferences/concallflyer.pdf
Speaker: Don Eagon, Sam Levenson, and Lou Thompson
Location: Participate from Anywhere
Cost: Members: $100
Non-Members: $125
Description: Join the NIRI leadership in a frank discussion of regulatory and accounting initiatives that have gained increased visibility, thanks to Enron. Learn how to communicate in today's environment to increase investor confidence, internally as well as externally.
Register: On-Line Registration

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NIRI and PRSA
PRSA and NIRI team with Digevent to Offer
Interactive Online Seminar on Earnings Announcements

75-minute "Spotlight on the Earnings Release" program airs live on April 15, with recorded version available April 17.
NEW YORK, NY - The National Investor Relations Institute (NIRI) and the Public Relations Society of America (PRSA) will present an online, interactive seminar on the timely subject of quarterly earnings
announcements. The video-based program airs live on Monday, April 15 at
4:00 p.m. Eastern time; 1:00 p.m. Pacific time. Presenters include Louis M.
Thompson, Jr., president and CEO, National Investor Relations Institute,
Cecilia Wilkinson, APR, executive vice president, Pondel Wilkinson, and
Victor F. Hawley, CFA, principal, Reed, Conner & Birdwell, LLP. A business
reporter will also join the panel. David Erickson, vice president, Investor
Relations of Edwards Lifesciences Corporation, will moderate.

Advanced registration for the 75-minute-long live event is $99 and is available at
www.digevent.com/events/prsaniri.html.

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NIRI
Meet the Experts: The Earnings Estimates Process
Date: May 7, 2002
StartTime: 04:00 PM
EndTime: 05:00 PM
TimeZone: Eastern Daylight Time
More
Information: http://www.niri.org/conferences/concallflyer.pdf
Speaker: Chuck Hill, Andrew Reid, David Lichtblau
Speaker Title: Representing: First Call,Multex,Starmine
Speaker: Jane McCahon, Moderator
Location: Participate from Anywhere
Cost: Members: $100
Non-Members: $125
Description: In this session, we will look at the mechanics behind earnings estimates from three widely quoted sources. Trace the process of information and learn about new initiatives to improve the accuracy of this widely quoted number.

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Media Distribution Services-- For decades, audio and video have been available to public relations professionals as a tool for reaching the media and other audiences. But both have been expensive and cumbersome to use. Video News Releases (VNR's), for example, take weeks to produce and cost $15,000-$25,000 or more. Now, MDS Broadcast Services has developed "News Talkers," a breakthrough, low-cost approach to audio and video for public relations purposes. http://mdsconnect.com/news_talkers/news_talker.htm Call 800-MDS-DATA. All subscribers of this newsletter get 10% off of their FIRST order with MDS.

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HPRMS Media Dinner and Salute
Date: April 10,2002
Time: 6-9 p.m.
Description: The Healthcare Public Relations and Marketing Society of New York is hosting their annual media dinner and salute. This year's event will honor Graciela Rogerio, senior producer for WABC-TV.
The cost is $85 for members, $100 for non-members.

Location: Tiro A Segno, 77 MacDougal St., New York
Contact Name/Phone Number: Dahiana Fraser, (212) 523-7772.
HPRMS President-Elect
nancie@vintagepen.com
(212)722-1944

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WEPR Professional Development Meeting
Date: April 18,2002
Time: 5:30-7:30 p.m.
Description: Women Executives in Public Relations is hosting a networking and professional development meeting featuring Gail Evans, former CNN executive vice president and author of "Play Like a Man, Win Like a Woman."
Evans will discuss why there aren't more "alpha" women running corporate America.

The cost is $35 for members, $45 for non-members.

Location: Fleishman Hillard, 220 E. 42nd St., 11th floor, New York
Contact Email: info@wepr.org

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PRSA
"How To Sell PR Services Profitably" is the title of an all-day workshop to
be conducted by PRSA-NY April 22 in the conference room of Ruder Finn in
New York City. Lee Levitt, a management consultant to PR firms, will lead
the sessions. PR-program planning and pricing will be the main topics. The
cost for non-members is $395, including continental breakfast and lunch.
Attendance is limited to 20. For more information, call 212-228-7228 or
email info@prsany.org.

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New York
2002 Conference Image Workshops - The Conference Board hosts a series of "branding" workshops April 11-12 presented by marketing and comms. pros from Mastercard, Enterprise IG and Boeing, among others http://www.conference-board.org/conferences/conference.cfm?id=233

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California
Sacramento
IABC Luncheon
Date: April 6,2002
Time: Registration: 11:30 a.m.; luncheon: noon - 1:
Description: The Sacramento chapter of the IABC is hosting its monthly luncheon, "Diversity Marketing: Learning to Communicate Effectively with California's Ethnic Populations."
Pablo Espinoza, weekend news anchor for Sacramento's Univision 19, and Jennifer Molter, senior account manager with Transcend Translations in Davis, Calif., will discuss reaching California's diverse populations.

The cost is $25 for members, $30 for prospective members. Walk-ins welcome. Register before March 31 and get $5 off.

To register, or for more information, visit www.iabc-sac.org.

Location: Andiamo Restaurant, 3145 Folsom Blvd., Sacramento, Calif.

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San Francisco
Buzz 2002 Roundtable
Date: April 2,2002
Time: 6-8:30 p.m.
Description: Monster Buzz is hosting "The Buzz 2002 Roundtable: PR in the Enron Era," a lively and informal exchange among technology executives, entrepreneurs, PR professionals and business media on effective working relations and the future of the technology press. Speakers include:

Dan Fost, San Francisco Chronicle media columnist;

Katie Hafner, New York Times Circuits section;

Eric Nee, Upside founder and veteran business journalist;

Gary Rivlin, journalist and author of "The Godfather of Silicon Valley"; and

Moderator Deborah Branscum, journalist, Fortune.com, Newsweek.
The cost is $75. Tables of eight are available for $575. For more information, or to register, visit www.MonsterBuzz.com or call the number below.

Location: Marines Memorial Club & Hotel, 609 Sutter St., San Francisco
Contact Name/Phone Number: (510) 527-3804

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SF Bay Area Pub Club Meeting
Date: April 10,2002
Time: Reception: 11:30 a.m.; luncheon: noon-1:30 p.
Description: The San Francisco Bay Area Publicity Club is hosting its monthly meeting, "The New KRON."
The switch from NBC affiliate to independent station has created new opportunities for media opportunities at KRON. The station has beefed up its news coverage, including the addition of the new "Morning Show," which immediately follows "Daybreak."

Jennie Sager, senior producer for the new "Morning Show," and Aram Sarkissian, overnight news editor, will discuss the best opportunities for your company or clients.

The cost is $30 for Pub Club members, $35 for non-members, and $40 at the door.

Location: Hotel Monaco, 501 Geary St., San Francisco
Contact Name/Phone Number: Pub Club Hotline, (415) 437-4440, by April 5
Contact Email: sfpublicityclub@yahoo.com

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Illinois
Chicago
PR Newswire Media Forum
Date: April 9,2002
Time: 7:45 - 9:15 a.m.
Description: PR Newswire's Chicago bureau is hosting a media forum, "Reaching the Hispanic Market," in which members of Chicago's Hispanic media will share their expertise on the best way to position your marketing, public relations and communication programs to reach this important market segment. Panelists include:

Rick Vento, producer for Telemundo, a leading Hispanic television network recently purchased by NBC;

Bob Munoz, vice president for Rossi Publications, Inc., publisher of La Raza, the most widely read Hispanic publication in the Midwest; and

Elisa Alfonso, executive producer/host for WIND-AM, part of HBC Chicago, which owns three Chicago-area Hispanic radio stations.
There is no cost to attend this event, but space is limited. Please respond by Friday, April 5.

Location: The Gleacher Center, 450 N. City Front Plaza Drive, Chicago
Contact Name/Phone Number: (888) 776-6551
Contact Email: rsvp_chicago@prnewswire.com

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MASS
Cambridge

"Dealing With an Angry Public" - An MIT-Harvard Public Disputes program will be presented May 9-10 and Nov. 14-15 2002 by Lawrence Susskind, Ford Professor of Urban and Environmental Planning at MIT; Michael Wheeler, professor of management, Harvard Business School, and Jeff Ansell, a crisis comms. counselor. Seminar will cover negotiating for managing or avoiding public disputes and dealing with the media. At Harvard Law School, Cambridge, Mass. $1,950. Info: 781/239-1111.

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New Mexico
PRSA Travel & Tourism Section Conference
Date: April 17,2002
Time: Four-day conference, April 17-20
Description: Terrorism's impact on tourism is seen throughout our country, creating a new age of travel and tourism. The annual PRSA Travel & Tourism Section Conference will address these new trends as a part of its annual four-day conference "Travel Public Relations in a New Age."
Speakers will include Gus Whitcomb, managing director, strategic communications, for American Airlines, who will discuss his company's approach to public relations in the wake of landmark tragedies. In addition, members of national travel media, including Veronica Stoddart of USA Today, representatives of Outside Magazine, Elizabeth Harryman and Paul Lasley of Hawaii Westways, and freelancers will provide tips on working with media.

The program agenda will also include Camille Keith of Southwest Airlines presenting, "Marketing at 30,000 Feet." Alan Feldman of the MGM Grand Hotel will focus on tourism and gaming. The New Mexico Department of Tourism will provide a case study on how research helped to develop its new "Spirituality" campaign. Panels will also address regional tourism, crisis communications and media familiarization tours.

Event tourism will be front and center as Spencer Kinard talks about how the Utah Media Center became a tourism success story during the Olympic Winter Games. Other sessions will feature media panelists focusing on successful meetings and conventions, niche travel and freelance pitching.

For additional registration and detailed conference information, visit www.travel.prsa.org.

Location: New Mexico

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Mount & Nadler Incorporated was founded in 1980 and specializes in media campaigns for mutual funds and related financial products. President Hedda Nadler and Vice President William Bongiorno orchestrate programs with clients to achieve meaningful press coverage. hedda@mountandnadler.com 212-759-4440.

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Washington DC

PRSA Health Academy Spring Conference
Date: April 11,2002
Time: Two-day conference, April 11-12
Description: PRSA's Health Academy is hosting its National Spring Conference, "Ensuring Public Confidence: The Challenges and Opportunities in Health Care Public Relations." The two-day event will provide attendees with a broad range of professional development opportunities that address how public relations professionals can be effective in a time of public insecurity and economic unease. Speakers include:

Arthur Caplan, Ph.D., director, Center for Bioethics, University of Pennsylvania;

Karen Ignagni, president and CEO, American Association of Health Plans;

Rhonda Rowland, medical correspondent, CNN;

Jeffrey Shuren, M.D., J.D., director of the division of items and devices in the Coverage and Analysis Group, Centers for Medicare and Medicaid Services; and

Darin Johnson, senior director of government affairs and communications, AIDS Action.
A pre-conference seminar will take place April 10 at the National Institutes of Health.

For pricing information, or to register, visit the Health Academy's Web site at www.healthacademy.prsa.org, or call the contact below.

Location: The Capitol Hilton, Washington, D.C.
Contact Name/Phone Number: Heather O'Connor, (212) 460-1438

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Have an upcoming media interview or speech that you need to rehearse? Contact TJ Walker 212-764-4955 www.tjwalker.com tjwalker@tjwalker.com

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