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Newsletter

Media-Presentation Tips & IR-PR Info from TJWALKER Media

Contents:
1. Presentation tips
2. IR/PR professional events

TV/Media Tips

1. If you are being interviewed in a TV studio, you may ask that the TV monitor nearest you is turned off. That way, you won’t get distracted looking at yourself.

2. If you are wearing an audio earpiece, make sure it fits properly. Alert the producer immediately if the earpiece does not stay in your ear easily.

3. If you like your quotes and sound bites, reuse them again and again, if they meet your message.

4. Assume everything you say is on the record unless you have a very specific agreement otherwise. If the pencils, recorders and TV cameras have been put away and you are walking the reporter to the door, anything interesting you say can be used in the story.

5. During phone interviews, have your three-point message plus sound bites typed out and in front of you.

Speaking/Presentation Tips

6. Audio or videotape your rehearsal of your speech. Then review it carefully.

7. Don’t write your speech in one sitting–instead, takes notes and write down anecdotes (with people, places and dialogue) as they occur to you.

8. Use every speech you give as a focus group for improving your NEXT speech. This means you must analyze how your audience is reacting to you while you are speaking.

9. Don’t put your notes on the lectern ahead of time, someone may walk off with them.

10. The advantage of every visual aid must be offset by the chance that the visual aid may fall apart or not work properly.

TJWALKER Media is the leading media/presentation training firm in the world focusing exclusively on coaching the senior executives of public corporations. A MAJORITY of all NYSE, NASDAQ and AMEX companies subscribe to the TJWALKER Presentation tips newsletter (with 12,000 plus subscribers, the most widely circulated media training newsletter). In addition to providing full-day and half-day video coaching workshops and seminars for clients, the firm has the most extensive video/audio continuing education program for all corporate clients. The firm’s founder, TJ Walker, began media training in 1984 and is the media columnist for Investor Relations Magazine (www.irmag.com), the leading publication in the investor relations field. Yahoo! ranks TJWALKER Media as the #1 American Media Training web site (out of 40,000 media training web site pages listed worldwide) The firm and its TV training studio are based in the Times Square/Madison Square Garden district of New York City, the world’s financial capital. www.tjwalker.com 212-764-4955

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Events

Below are links to the most up-to-date listings of events for members of the Investor Relations, Public Relatins and Corproate Communicatins community

Odwyerpr.com

Niri

Prsa

iabc

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Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-764-4955 www.tjwalker.com tjwalker@tjwalker.com

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Read TJ Walker “Quote Doctor” column each month in Investor Relations Magazine http://irmag.com/maghome.asp

Please send items for calendar to info@mediatrainingworldwide



PRSA Teleseminars. For more information on these teleseminars, go to www.prsa.org


* NEW * - FREE SPECIAL REPORT
“Guidelines to Doing Press Interviews,” text report available from Mount & Nadler Public Relations by sending name and information to Bill@mountandnadler.com.
This offer is FREE ONLY for marketing executives of financial services firms.



Have an upcoming media interview or speech that you need to rehearse?  Contact TJ Walker 212-764-4955 www.tjwalker.com tjwalker@tjwalker.com


Read TJ Walker “Quote Doctor” column each month in Investor Relations Magazine http://irmag.com/maghome.asp

Please send items for calendar to info@mediatrainingworldwide.com

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