TJ Walker Media Services Needs Assessment
(To be filled out by the trainee)

1. In what situation are you best at presenting? Small groups? One-on-one? TV interviews? Print interviews?

2. Please describe your most successful speaking/media appearance.

3. What do other people tell you your strengths are as a speaker? Weaknesses?

4. Do you have video/audio tapes of your speeches/media appearances? Newspaper clips with your quotes from interviews? If so, please mail to TJ Walker. (They will be returned at your training session.)

5. As a presenter, where do you feel you need to improve the most?

6. On a scale of 1 to 10, with one being a horrible, awkward presenter and 10 being a mixture of Peter Jennings, Ronald Reagan and FDR, where would you rate yourself today as a presenter?

7. Using this same scale, where would you like to be one year from now?

8. Which of the following media skills do you need improve upon?  Developing a message, Bridging to message points, Controlling your message, Answering questions, Identifying loaded questions, Handling hostile interviews, Crisis communications, Artful repetition, Being persuasive, Reducing nervousness, Creating sound bites, Establishing groundrules for interviews, Looking good on TV, Improving body language, Using TelePromTers/earpieces/microphones, Improving wardrobe, Using makeup, Speaking straight into the camera for satellite interviews, Getting more out of rehearsal and Dealing with producers.

9. Which media settings do you need to prepare for in the upcoming year? Live TV, TV talk shows, In-studio interviews, Live Radio, Radio Talk shows, Edited news programs, Telephone interviews, Press conferences, Ambush interviews, Newspaper interviews, Editorial board meetings, Internet interviews, Training videos, Spokesperson training.

10. Which of the following speech/presentation skills do you need to improve upon? Reducing nervousness, Developing stories/vignettes, Creating dialogue, Being persuasive, Developing deeper eye contact, Improving body language, Connecting with the audience, Improving voice control, Creating star persona, Developing a strong opening, Handling questions and answers, Delivering PowerPoint presentations, Using visuals, Rehearse speeches, Improving body language, and Creating a long term improvement plan.

11. Which speech/presentation settings do you need to prepare for in the upcoming year? Speaking to large audiences, One-on-one presentations, The board room pitch, Panel discussions, IPOs, Road shows, Industry conferences, Investor & analyst presentations, Annual meetings, Sales presentations, Regulatory hearings, Legislative hearings, Franchisee and dealer meetings, and Product Announcements.

12. Please describe your presenting opportunities in the next year in terms of venue (speaking, TV talk shows, print interviews, etc) and frequency.

13. How much time are you willing to invest in rehearsing and preparing before EACH upcoming speech/media opportunity? An entire day? Half day? One hour? Five minutes? 0 minutes?

14. Have you received presentation training before? Please describe the experience.

15. What are you looking for in an ideal presentation training session? Trainer?

16. What business/political/cultural leaders do you most admire as speakers and presenters?

17. Please write three short message points that you would like to communicate in your next media or speaking appearance (8 words or less for each point.).

18. Please write a 30 second message (incorporating the above 3 points) that you would like to communicate in your next media or speaking appearance (75 words or less).

19. What two questions would you most like to be asked in an interview or question and answer session?

20. What two questions would you least like to be asked?

Please email or mail this survey PLUS your bio and all news clips where you have been quoted in the last year to tjwalker@tjwalker.com or TJWALKER Media, 488 Seventh Avenue, Suite 4B Broadcast Center, New York, NY 10018.