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Excerpt from PR Week, August
27, 2001
"WALKER GIVES PR THE VENUE TO
PRACTICE WHAT IT PREACHES"
"Feel like NPR covers too much in
the way of foreign affairs and not enough in the way of
the PR industry?"
"Try pointing your internet browser
to the PR Radio TV network to hear-and see-the station
where it's not National Public Radio, it's Non-stop Public
Relations."
"The executive producer of the
internet-only show is TJ Walker, president of TJ Walker
Media Training Services."
"Three months ago, to promote his
media training business, Walker began daily postings of
streaming media interviews profiling heads of PR firms, IR
firms and in-house communications people. He now has over
200 interviews archived. (The best, of course, being the
one with Adam Leyland, PRWeek's editor-in-chief.)"
"'You have tens of thousands of PR
people all over the country who tell other people how to
give radio and TV interviews, but they never get to talk
about themselves in such interviews.' says Walker. 'This
way, I get to demonstrate my interviewing skills to market
my services, and PR people get to talk about
themselves."
Excerpt from PR Week, June 11 2001
TJ Walker, a New York-based
media-training specialist, believes the word
"training" is itself off-putting.
"Particularly at the C-level, they see 'training' as
an insult to their experience and seniority. I prefer to
use the word 'rehearsal.' When I point out that Broadway
stars rehearse, they start listening."
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