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International Internet Marketing: Tips For Reaching Customers All Over The Globe
Why would you create a product or service with worldwide appeal only to limit yourself to a national marketing plan in your country alone? Well, that's exactly what you're doing if you do not use a search engine optimization strategy for creating optimized webpages with international customers in mind. Cybermark International offers search engine optimization packages specific to international internet marketing needs, including bi-monthly rank reports showing clients how their websites are doing in worldwide search results.
If you were to do an online search for "biodegradable cleaning products," the results returned would be different here in the United States than if you searched from a computer in the European Union. Why? Because of "top-level domains" – the letters that appear after the final dot in a web domain address.
For instance, when a search engine sees a top level domain of "com," it typically reads this website as one from the United States. So if your business is based in America but you also want to target customers in the European Union, then ideally you need two different websites – one with a top-level domain of "com" and the second with a top-level domain of "eu" (for European Union). Of course, each site would need to have unique content, as search engines do not take kindly to duplicate text. Your search engine optimization strategy should also include hosting each site on a web server respective to the target country, further increasing your chances for higher rankings in the search engines.
Once you've secured your international domain names and created content different from your home country's website, it's time to submit to the search engines. But as with other aspects of international internet marketing, the process is dependent on the country. In fact, each country has unique search engines of its own. In other words, you would not submit your "eu" site to the same search engines through which you submit your "com."
Finally, and perhaps most obviously, you don't want your text for optimized web pages to be limited to English only. Even if your rank report for your "eu" top-level domain shows you at the top of a search for a specific keyword, you'll lose business with text written in English if the only language the prospective customer knows is German.
Cybermark International specializes in search engine optimization packages that help businesses successfully expand their marketing plans beyond national borders – 1) securing appropriate top-level domain names, 2) setting up web hosting in respective countries, 3) submitting websites to appropriate search engines, and 4) arranging for the translation of text. Request your Free Website Evaluation to get started on international internet marketing with Cybermark today.
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