“WALKER GIVES PR THE VENUE TO PRACTICE WHAT IT PREACHES”

“Feel like NPR covers too much in the way of foreign affairs and not enough in the way of the PR industry?”

“Try pointing your internet browser to the PR Radio TV network to hear-and see-the station where it’s not National Public Radio, it’s Non-stop Public Relations.”

“The executive producer of the internet-only show is TJ Walker, president of TJ Walker Media Training Services.”

“Three months ago, to promote his media training business, Walker began daily postings of streaming media interviews profiling heads of PR firms, IR firms and in-house communications people. He now has over 200 interviews archived. (The best, of course, being the one with Adam Leyland, PRWeek’s editor-in-chief.)”

“‘You have tens of thousands of PR people all over the country who tell other people how to give radio and TV interviews, but they never get to talk about themselves in such interviews.’ says Walker. ‘This way, I get to demonstrate my interviewing skills to market my services, and PR people get to talk about themselves.”

Excerpt from PR Week, June 11 2001

TJ Walker, a New York-based media-training specialist, believes the word “training” is itself off-putting. “Particularly at the C-level, they see ‘training’ as an insult to their experience and seniority. I prefer to use the word ‘rehearsal.’ When I point out that Broadway stars rehearse, they start listening.”