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Can I get a sample of your trainers’ work?
Yes we will send you a free media training video. Please send your request to tjw-subscribe@topica.email-publisher.com.
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What do you do?
We help executives become better communicators for media and speaking opportunities. We find out our clients’ needs, create a specific series of videotaped exercises and simulated TV/media interview or speaking situations and then practice, practice, practice.
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What is your approach to media training?
Our approach is to treat each person based on his or her needs, and not use some cookie cutter format workshop. (We ask that all clients fill out an extensive needs assessment to help us better prepare for the training session.) Every training session is unique to the person or persons trained. The one constant in every training session is that the client spends a great deal of time in front of the camera being recorded during interview situations, and then watching the performances on instant playback with critiques.
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What is unique about your approach?
TJWALKER Media believes that the best way to learn how to be a better communicator in the media or to speaking audiences is through experience–by performing in front of a video camera and then watching oneself on a screen and receiving personalized critiques. HOWEVER, we do not believe anyone can become a great communicator after a one or two day training session anymore than one can become an excellent writer or jazz musician after a one day course. That is why we have created an entire continuing education process to help our trainees improve their presentation skills on a regular basis. We start by asking every trainee to fill out a lengthy and detailed needs assessment. This helps us prepare better for the actual training session, but it also encourages the trainee to begin serious thought about his or her own speaking needs and improvement goals.
Next, we provide every trainee with our book, “1001 Ways to Wow the Media and Speaking Audiences.” Many trainees feel their knowledge retention rate is much higher after their training session, if they have been exposed to many of the training principles in advance. Next, each trainee is sent one or more presentation training videos and audios to review in preparation for the training session. Thirty days before the live training session is to take place, trainees are given special access to the TJWALKER online media training school. On this clients’- only site, trainees can listen to nearly two dozen audio lectures on such topics as how to create sound bites and stick to a message.
Then, the actual training day takes place at your location or at the TJWALKER Media Broadcast Center in New York. With most presentation trainers, that is where the training ends. We believe that, while live, in-person video training is THE MOST important step, it is still only one step in the improvement process. That is why every trainee is given a free media/presentation tips newsletter, filled with helpful reminders, every two weeks for three years. Additionally, trainees will have access to the client online media school for one year.
Example of how this would be useful. A trainee spent most of the live training session preparing for a CNBC TV interview the next day. Two months later the trainee may have a radio interview. At that time, the trainee would be able to access the online training school and listen to the specific tutorial on talk radio.
Finally, every client receives a new media/presentation instructional video once a month AT NO EXTRA CHARGE for one year. The videos include such topics as how to give better interviews over the telephone and how to improve PowerPoint presentations.
All of these additional products and services are included in the same base price for the full-day, half-day or two day training session. There are no extra charges. (None of these products, services or access to the online school are available for purchase or sale; they can only be utilized in conjunction with the live training sessions.)
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What if I’m in in a big hurry? Can I schedule a training session for tomorrow without dealing with all of the other audios, videos, etc?
Yes.
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What skills can you teach in your media training?
Developing a message, Bridging to message points, Controlling your message, Answering questions, Identifying loaded questions, Handling hostile interviews, Crisis communications, Artful repetition, Being persuasive, Reducing nervousness, Creating sound bites, Establishing groundrules for interviews, Looking good on TV, Improving body language, Using TelePromTers/earpieces/microphones, Improving wardrobe, Using makeup, Speaking straight into the camera for satellite interviews, Getting more out of rehearsal and Dealing with producers.
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What media opportunities do you help clients prepare for?
Live TV, TV talk shows, In-studio interviews, Live Radio, Radio Talk shows, Edited news programs, Telephone interviews, Press conferences, Ambush interviews, Newspaper interviews, Editorial board meetings, Internet interviews, Training videos, Book tours, and Spokesperson training.
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Do you also do speech and presentation training?
Yes, though they are different from media training. Speech training also involves numerous videotaped rehearsals followed by systematic critiques.
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What skills are taught in your presentation training?
Reducing nervousness, Developing stories/vignettes, Creating dialogue, Being persuasive, Developing deeper eye contact, Improving body language, Connecting with the audience, Improving voice control, Creating star persona, Developing a strong opening, Handling questions and answers, Delivering PowerPoint presentations, Using visuals, Rehearsing speeches, Improving body language, and Creating a long term improvement plan.
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What speaking situations do you help clients prepare for?
Speaking to large audiences, One-on-one presentations, The board room pitch, Panel discussions, IPOs, Road shows, Industry conferences, Investor & analyst presentations, Annual meetings, Sales presentations, Depositions, Trials, Regulatory hearings, Legislative hearings, Expert testimony, Franchisee and dealer meetings, and Product Announcements.
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Do you have a studio?
Yes, we have a TV studio for training in Midtown Manhattan. We are located at 110 West 40th Street - Studio 203, New York, NY 10018, just three blocks from CNN and two blocks from Times Square.
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Do you travel? Come to us?
Yes, we can come to you. We bring the video camera, lights, microphones and other necessary equipment. Click here for on-location needs.
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What programs do you offer?
We offer 2-day, full-day and half-day programs.
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Do you train groups of people?
Yes, from 2 to as many as 400. However, the more people in a group, the less time each person spends in front of a camera, the less improvement is seen.
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Do you have previous clients and references?
Yes, please go to our client page, and then click on the reference page.
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What is the range of your experience?
All of our trainers have substantial business experience, including investor relations experience. We have trained thousands of executives, authors, lawmakers, candidates, doctors, administrators, and civic leaders over the last 18 years. For more on our backgrounds, please go to our bio page.
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What should people look for in a presentation coach?
Range of experience and a personal comfort level. A good presentation coach is like a psychiatrist. You need to be able to share anxieties and concerns about your appearance, your turkey neck, facial wrinkles. You need someone who can tell you if you sound like a pompous windbag without either one of you becoming uncomfortable.
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How do we get started?
1. Call 212-764-4955 or email to tj@tjwalker.com to select a date that is available for both of us.
2. Fill out the needs assessment and email to tj@tjwalker.com.
3. Fill out the Letter of Agreement and fax it to 212-764-4956.
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How do you follow up with clients after you have trained them?
1. We ask them to fill out our evaluation form.
2. They receive a free lifetime subscription to our media/presentation tips email newsletter and free monthly training videos.
3. In-person and over the phone rehearsals before every media and speaking appearances.
If you have more questions, please call TJ Walker directly at 212-764-4955 or email tj@tjwalker.com
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