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Can
I get a sample of your trainers' work?
Yes we will send you a free media training video. Please send
your request to tjw-subscribe@topica.email-publisher.com.
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What do you do?
We help executives become better communicators for media and
speaking opportunities. We find out our clients' needs, create a
specific series of videotaped exercises and simulated TV/media interview
or speaking situations and then practice, practice, practice.
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What
is your approach to media training?
Our approach is to treat each person based on his or her needs, and not
use some cookie cutter format workshop. (We ask that all clients fill
out an extensive needs
assessment to help us better prepare for the training session.)
Every training session is unique to the person or persons trained. The
one constant in every training session is that the client spends a great
deal of time in front of the camera being recorded during interview
situations, and then watching the performances on instant playback with
critiques.
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What is unique about your approach?
TJWALKER Media believes that the best way to learn how to be a better
communicator in the media or to speaking audiences is through
experience--by performing in front of a video camera and then watching
oneself on a screen and receiving personalized critiques. HOWEVER, we do
not believe anyone can become a great communicator after a one or two
day training session anymore than one can become an excellent writer or
jazz musician after a one day course. That is why we have created an
entire continuing education process to help our trainees improve their
presentation skills on a regular basis. We start by asking every trainee
to fill out a lengthy and detailed needs assessment. This helps us
prepare better for the actual training session, but it also encourages
the trainee to begin serious thought about his or her own speaking needs
and improvement goals.
Next, we provide every trainee with our book, "1001
Ways to Wow the Media and Speaking Audiences." Many trainees feel
their knowledge retention rate is much higher after their training
session, if they have been exposed to many of the training principles in
advance. Next, each trainee is sent one or more presentation training
videos and audios to review in preparation for the training session.
Thirty days before the live training session is to take place, trainees
are given special access to the TJWALKER online media training school.
On this clients'- only site, trainees can listen to nearly two dozen
audio lectures on such topics as how to create sound bites and stick to
a message.
Then, the actual training day takes place at your
location or at the TJWALKER Media Broadcast Center in New York. With
most presentation trainers, that is where the training ends. We believe
that, while live, in-person video training is THE MOST important step,
it is still only one step in the improvement process. That is why every
trainee is given a free media/presentation tips newsletter, filled with
helpful reminders, every two weeks for three years. Additionally,
trainees will have access to the client online media school for one
year.
Example of how this would be useful. A trainee spent
most of the live training session preparing for a CNBC TV interview the
next day. Two months later the trainee may have a radio interview. At
that time, the trainee would be able to access the online training
school and listen to the specific tutorial on talk radio.
Finally, every client receives a new media/presentation
instructional video once a month AT NO EXTRA CHARGE for one year. The
videos include such topics as how to give better interviews over the
telephone and how to improve PowerPoint presentations.
All of these additional products and services are
included in the same base price for the full-day, half-day or two day
training session. There are no extra charges. (None of these products,
services or access to the online school are available for purchase or
sale; they can only be utilized in conjunction with the live training
sessions.)
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What if I'm in in a big hurry? Can I
schedule a training session for tomorrow without dealing with all of the
other audios, videos, etc?
Yes.
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What skills can you teach in your
media training?
Developing a message, Bridging to message points, Controlling
your message, Answering questions, Identifying loaded questions,
Handling hostile interviews, Crisis communications, Artful repetition,
Being persuasive, Reducing nervousness, Creating sound bites,
Establishing groundrules for interviews, Looking good on TV, Improving
body language, Using TelePromTers/earpieces/microphones, Improving
wardrobe, Using makeup, Speaking straight into the camera for satellite
interviews, Getting more out of rehearsal and Dealing with producers.
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What media opportunities do you help
clients prepare for?
Live TV, TV talk shows, In-studio interviews, Live Radio, Radio Talk
shows, Edited news programs, Telephone interviews, Press conferences,
Ambush interviews, Newspaper interviews, Editorial board meetings,
Internet interviews, Training videos, Book tours, and Spokesperson
training.
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Do you also do speech and
presentation training?
Yes, though they are different from media training. Speech
training also involves numerous videotaped rehearsals followed by
systematic critiques.
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What skills are taught in your
presentation training?
Reducing nervousness, Developing stories/vignettes, Creating
dialogue, Being persuasive, Developing deeper eye contact, Improving
body language, Connecting with the audience, Improving voice control,
Creating star persona, Developing a strong opening, Handling questions
and answers, Delivering PowerPoint presentations, Using visuals,
Rehearsing speeches, Improving body language, and Creating a long term
improvement plan.
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What speaking situations do you help clients prepare
for?
Speaking to large audiences, One-on-one presentations, The board room
pitch, Panel discussions, IPOs, Road shows, Industry conferences,
Investor & analyst presentations, Annual meetings, Sales
presentations, Depositions, Trials, Regulatory hearings, Legislative
hearings, Expert testimony, Franchisee and dealer meetings, and Product
Announcements.
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Do you have a studio?
Yes, we have a TV studio for training in Midtown Manhattan. We are
located at 110 West 40th Street - Studio 203, New York, NY 10018,
just three blocks from CNN and two blocks from Times Square.
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Do you travel? Come to us?
Yes, we can come to you. We bring the video camera, lights,
microphones and other necessary equipment. Click
here for on-location needs.
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What programs do you offer?
We offer 2-day, full-day and half-day programs.
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Do you train groups of people?
Yes, from 2 to as many as 400. However, the more people in a group,
the less time each person spends in front of a camera, the less
improvement is seen.
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Do you have previous clients and references?
Yes, please go to our client
page, and then click on the reference
page.
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What is the range of your experience?
All of our trainers have substantial business experience, including
investor relations experience. We have trained thousands of executives,
authors, lawmakers, candidates, doctors, administrators, and civic
leaders over the last 18 years. For more on our backgrounds, please go
to our bio page.
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What should people look for in a presentation
coach?
Range of experience and a personal comfort level. A good
presentation coach is like a psychiatrist. You need to be able to share
anxieties and concerns about your appearance, your turkey neck, facial
wrinkles. You need someone who can tell you if you sound like a pompous
windbag without either one of you becoming uncomfortable.
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How do we get started?
1. Call 212-764-4955 or email to tj@tjwalker.com
to select a date that is available for both of us.
2. Fill out the needs
assessment and email to tj@tjwalker.com.
3. Fill out the Letter
of Agreement and fax it to 212-764-4956.
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How do you follow up with clients after you have
trained them?
1. We ask them to fill out our evaluation
form.
2. They receive a free lifetime subscription to our media/presentation
tips email
newsletter and free monthly training videos.
3. In-person and over the phone rehearsals before every media and
speaking appearances.
If you have more questions, please call TJ Walker directly at
212-764-4955 or email tj@tjwalker.com
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