Democratic Candidate Media Training School
Welcome to the TJWalker.Com Democratic Candidate Media Training School…the
world’s first interactive web-based media school for Democratic candidates. (est.
1999)
This four-week media-training course may be used by anyone at no charge. Students wishing
for individualized feedback on homework must pay tuition (send inquires to tjwalker@tjwalker.com).
Here’s how it works: 1. Listen to each audio lesson, one day at a time. 2. Complete
each homework assignment and e-mail it to tjwalker@tjwalker.com. 3. Upon satisfactory
work, you will receive a TJWalker.Com Democratic Candidate Media Training School graduate
certificate.
This course is ideal for candidates, campaign managers, press secretaries, political
operatives and campaign volunteers.
This Class is not ideal for people who want to:
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TJ Walker is a Democratic media consultant who has coached
thousands of Democratic candidates, lawmakers, and party officials over the last 15 years.
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Week One
Monday
Why Are You Running? 3-point Message
Tuesday
Running Against the Incumbent
Wednesday
Press Releases
Thursday
The Official Announcement--You're In
Friday
Press Conferences: Think Visual
Week Two
Monday
TV Debates
Tuesday
Clothing/Appearance
Wednesday
Body Movement
Thursday
Energy
Friday
"I don't know"
Week Three
Monday
Tough Questions
Tuesday
Sound Bites
Wednesday
Say It In 30 Seconds
Thursday
Crisis-You Are Being Attacked
Friday
Talk Radio
Week Four
Monday
Nasty Hosts/callers
Tuesday
Instant Response-Instant Availability
Wednesday
Editorial Board Meetings
Thursday
Live Versus Tape
Friday
Mastering the Media