Sound bite of the week goes to Rep Eric Massa for calling White House Chief of Staff Rahm Emanuel “the son of the devil’s spawn.” Wow! if there is a newspaper or website editor or talk show producer who can pass up a juicy quote like this, I’d love to meet him or her.

TJ Walker #1 USA TODAY Best-Selling public speaking author and presentation trainer to past Miss Universes, Super Bowl Winners, Nobel Peace Prize Winners presents the 1^st annual Snoozy and Snazzy awards to the best and worst speakers at the Academy Awards.
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

SNAZZY AWARD:  Best speech

Sandra Bullock, Best Actress

“She nailed it last night. This is an actress who can poke fun at herself but she was also emotional, funny and she specifically thanked every single woman in this category.

It was classy, funny, everything you could want in an acceptance speech.”

SNOOZY AWARD: Worst speech

Christoph Waltz, Best Supporting Actor

“He came out and gave a laundry list of 15 names and mentions, too long for a 45 second speech. Not enough humanity or stories. In short there wasn’t anything entertaining in his speech.”

AVAILABLE For Interviews:

TJ Walker will offer his unique take on which winners put the audience to sleep and which speeches were worthy of their own golden statue.

Attention TV producers throughout US and Worldwide: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations)
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

TJ Walker is one of the leading media trainer/crisis communications counselors in the world. For more than 25 years he has coached president s of countries, CEOs, Prime Ministers, Nobel Peace Prize winners, Miss Universes and thousands of corporate executives. He is CEO of Media Training Worldwide www.mediatrainigworldwide.com

Walker Electronic Press Kit http://www.mediatrainingworldwide.com/epresskit.html

TJ on CNN, Fox, Headline News, Comedy Central and other TV networks http://www.youtube.com/watch?v=18jagMi5cBU

MEDIA CONTACT:

Availability: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations) (remote via Skype over a business class 5 Mbps upstream connection. Other streaming options also available, including LiveStream and iChat.)

To Book, contact Ryan McCormick at (516) 901-1103 Ryan@risingsunpr.com, Mark Goldman (516) 639-0988 markgoldman73@gmail.com, Mike Bako at 212-764-4955 or TJ Walker at 917-204-9490 tj@tjwalker.com.

AVAILABLE For Interviews – #1 USA TODAY Best-Selling public speaking author and trainer to past Nobel Prize winners can offer his commentary on the performance of Jay Leno as he re-launches The Tonight Show with Jay Leno on March 1st.

FOR IMMEDIATE RELEASE
Speaking expert and best selling book author TJ Walker can offer commentary in studio, over the phone, via satellite through Skype or he can produce his own web video offering expert analysis.
Walker has trained and prepared previous Nobel Peace Prize Winners before their speeches as well as Presidents, Prime Ministers, US Senators and Miss Universes.

For a preview analyzes of what Jay Leno may say, visit:

TJ Walker will analyze:
o Did Jay Leno address the charges against him that he manipulated the process and “stole” back The Tonight Show?
o How did Leno connect with the audience?
o How did he handle the Conan O’brien issue?

TJ Walker is one of the leading media trainer/crisis communications counselors in the world. For more than 25 years he has coached presidents of countries, CEOs, Prime Ministers, Nobel Peace Prize winners, Miss Universes and thousands of corporate executives. He is CEO of Media Training Worldwide www.mediatrainigworldwide.com

TJ Walker has appeared on CBS Sunday Morning Show, Comedy Central’s Daily Show, CNN, Fox News Channel, Bloomberg TV, ABC News, NY1, and more than 2000 other TV and radio news talk show appearances. Walker is a national #1 bestseller and has been on the USA Today, Wall Street Journal and Business week bestseller lists.

Walker Electronic Press Kit http://www.mediatrainingworldwide.com/epresskit.html

MEDIA CONTACT:

Ryan McCormick 516-901-1103

Mark Goldman 516-639-0988

Mike Bako 212-764-4955

TJ Walker 917-204-9490 (cell)

TJ Walker is a world-renowned speaking expert
• #1 USA Today, Wall Street Journal, Business Week bestselling author of “TJ Walker’s Secret to Foolproof Presentations”
• Speaking consultant to CEOs, Presidents, Prime Ministers, US Senators, Miss Universes and Nobel Peace Prize Winners
• Speaking World Champion, set world record for speaking on most talks shows in a 24-hour period (112 talk radio shows) – 6-1-2009
• Television Host, #1 rated daily speaking Internet TV show syndicated on YouTube, “The TJ Walker show”
• 25 years media and speaking training/consulting experience/founder TJ Walker Speaking
• Founder, TJ Walker Online Training, largest school of online, interactive presentation training courses

MEDIA CONTACT:

Ryan McCormick 516-901-1103

Mark Goldman 516-639-0988

Mike Bako 212-764-4955

TJ Walker 917-204-9490 (cell)

The head of the BBC urged all of that organization’s journalists to get used to using social media in all that they do or they should get out. Strong language, but language I think we are going to hear more of from all media companies and non-media companies alike. At some point in the very near future, not knowing how to use social media, including creating simple talking head videos, will be seen as big a liability as someone not knowing how to type or use a keyboard is today.

What if your are on your way to deliver a presentation and you get snowed in? Or bad weather cancels your flight? do you risk life and limb driving on dangerous roads? Forget about it? I hope not. Instead, do what I do: Deliver the speech by Skype video. You don’t have to leave home and with a little work, it can be a pleasurable experience for your audience to. Watch the video below for more details.

There are limits to spin. The Illinois Lt. Governor candidate Scott Lee Cohen dropped out of the race this week. It turns out that #1. Cohen has allegedly abused his wife. #2. He pulled a knife on his girlfriend. and #3. She might have been a prostitute.

It might be possible to spin your way out of one or two of these, but three strikes and you’re out still works in many situations.

Cohen’s big problem is that he is completely unknown by the public. So when he is faced with this much negative publicity, there is no way of countering it. In contrast, someone like fellow Democrat Bill Clinton could withstand personal scandals because he had such a huge body of public work and reputation behind him.

Think of it this way-Toyota is likely to survive some bad press, a brand new restaurant that gives al its patrons food poisoning on opening weekend won’t.

Bulldog PowerPoint Script
1. What is Talking Head Social Media?
A. Simple, short talking head videos
B. Simple, brief one-on-one interviews
C. Anything you currently do in a text format

2. What is the starting point?
A. Your ideas
B. What people are searching NOW
C. Twitter page of top searches for the day
D. D. Yahoo
E. E. My steve Jobs preview video from last week (point out music and backdrop graphic. Play a few seconds)
F. What your customers care about

3. What are the PR Benefits?
A. More Eyeballs – no filters
B. Video press release pitching tool
C. My Obama preview video of state of union
D. My wallstreet journal video
E. Message Control Tool
F. Getting more media real esate from each interview
G. My bloomberg debate video on youtube http://www.youtube.com/watch?v=CL93VQRIuXc
H. Daily News Story http://www.nydailynews.com/news/election_2009/2009/10/14/2009-10-14_personality_parade_mr_ice_mr_heat_frontcenter.html#ixzz0Tw4FG6Co
I. More strategic role with clients
J. Search engine placement (mike bako interview)
K. You tube top 40 listings for search “media training”
L. Youtube top 40 lisitngs for search “presentation training”
M. Youtube top 40 lsitings for search “public speaking training”
N. Youtube search for top 20 listings for search “public relations”
O. Youtube search for top 20 listings for search “financial public relations”
P. Branding-backdrop logo
Q. Less competition for key words
R. Direct response sales
S. Email from client who bought pdf from us and said she found us through youtube videos.
(tj go back to standing position)
4. Six biggest misconceptions about Talking head video

A. Easy to go viral
B. Editing
C. Production values are critical
D. Need professional spokespersons
E. Requires a TV studio
F. Requires a script

5. Other strategic goals
A.Dominate keyword niches
B. Forget going Viral!!!
C. Enhance positioning
D. Customer/client relations
E. Beating competitors who are too scared to speak
6. Why aren’t people using talk head video?
A. Fear
B. Vanity
C. Technology confusion
D. Afraid of high costs
7. How do you create talking head video?
A. No scripts
B. High frequency
C. Not Hollywood
D. Natural movement
E. Be conversational
F. One take productions
G. (demonstration with mike bako using flip camera)
8. What technical considerations are there in creating talking head videos? (interview with Kris Gentile)
A. Camera
B. Lighting
C. Background
D. Music

9. Video Distribution (interview with Mike Bako)
A. Youtube YouTube YouTube
B. Your Website
C. Your Blog
D. tjwalker.com/blog
E. Your newsletter
F. Tubemogul
G. Heyspread
10. Downsides to Talking head video
A. Spokesperson can feel vulnerable
B. Internet viewers are nasty!
C. Can become massive time drain
D. Unpredictable results
E. my colin Ferrell video
F. my video on George bush returning to speak at white house with only 13 views

11. Other keys to success
A. Consistency-daily weekly or monthly
B. Low cost quality PLUS Quantity
C. Focus on a specific niche
D. Promote in newsletters, blogs and elsewhere
12. Questions and Answers from audience
13. Bonus online school and books.

You Are the Media:
How to communicate your messages with style and substance through old and new media

Chapters:
Introduction
What should be my goals in any media encounter?
How to you look your best if there is video involved?
How do you shape a media message?
How do you answer questions?
How do you speak in sound bites?
What is the best way to do YouTube videos?
How should I prepare for talk radio interviews?
What do I do if a print reporter pulls out a flip video camera and wants to record the video for his website?
How should I prepare for Internet talk radio shows?
How should I prepare for live video webinars?
Should I do video blogging?
What is the best way to do a podcast?
How do I do a satellite remote interview?
How do you set up a simple home/office video studio for one?
How do you set up a simple home/office video studio for two?
How do I handle bad news if I find myself in a media crisis?
How do I get on Oprah?
Should I worry about overexposure?
How long should an Internet video be?
What is the best way to do an in-house corporate video?
What is going to be the next new, new thing when it comes to new media?
What is the best way to be a guest on a teleseminar or conference call?
What is the difference between doing live video and audio interviews versus taped and edited interviews?
How should I prepare for media interviews?
How should I rehearse for media interviews?
What should I do immediately after every interview?
What are the most effective ways to make reporters like me and want to use me again?
What are the most effective ways to make reporters hate me and not want to interview me again?
What are the most effective ways to make bookers and producers like me and want to book me again?
What are the most effective ways to make bookers and producers hate me and not want to use me again?

A major spread about President Obama’s WhiteHouse channel on YouTube in the NYTimes this week. The White House realizes, correctly, that the more it can communicate directly with citizens and without the filter of the mainstream media and the ideological media, the better. The question now is why isn’t every president and every CEO of companies doing the same thing?