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Archive for category Sales and Marketing
Infographic: Prescription Drug Spending Over $230 Billion!
Posted by TJ Walker in CEOs/Financial, Sales and Marketing on December 10, 2011
I stumble across these inforgraphics upon time to time and this one just struck me as interesting.
Do you think these numbers are correct?
New ‘Got Milk?’ campaign seeks to help men dealing with… PMS. Who gets the better PR from this campaign, men or women?
Posted by TJ Walker in Analysis, public relations, Sales and Marketing, Social Speaking, Video, Workplace on July 13, 2011
Starting Monday, a new campaign hopes to encourage milk consumption through a less neutral angle: Milk as a cure for PMS, and for the men who have to deal with women during “that time of the month.”
TJ Walker offers his analysis of the campaign on NBC News NY
Advice for a Better Presentation.
Posted by TJ Walker in Analysis, Communications, Pitching, Presentation Skills Training, Public Speaking Skills, Sales and Marketing, Video on March 25, 2011
If you are going to make a speech about a product to your class, or to potential investors, make sure you feel passionate about the product. Your audience will see right through you if you are not behind what you are selling.
Career Advice with TJ Walker
Posted by TJ Walker in Sales and Marketing, Video on March 7, 2011
TJ Walker offers a quick video tip on how to speak in the workplace.
FORBES.com: Is Mike Huckabee Already Holding the Public Office He Desires?
Posted by TJ Walker in Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, Government & Politics, Politics, Sales and Marketing on February 22, 2011
Few people realize how close former Arkansas Governor Mike Huckabee came to winning the SC primary in 2008, and therefore, how close he came to winning the GOP nomination that year. I thought he was a compelling communicator then and still do. Read more of TJ’s analysis at FORBES.com
Public Speaking Advice: Make It Engaging
Posted by TJ Walker in Communications, Public Speaking Skills, Sales and Marketing, Video on February 20, 2011
You want your media message to be engaging and unique. After all, when speaking to the NEWS media, you should have something new to say.
Looking for a workshop on public speaking?
http://www.presentationtrainingworkshop.com
How to Master Interpersonal Communication Over the Phone
Posted by TJ Walker in Analysis, Communications, Help, Public Speaking Skills, Sales and Marketing, Video on February 11, 2011
Presentation Training Tip: If you are using PowerPoint because you did last year or everyone else did, please consult your mother on what to do if all of your colleagues jump off of a cliff.
Posted by TJ Walker in Analysis, Pitching, PowerPoint, Presentation Skills Training, reputation management, Sales and Marketing on February 8, 2011
Public Speaking Tip of the Day: You should give a speech without doing a video-recorded rehearsal and critique only if you are willing to dictate an important memo and send it to the world without spell-checking, editing or reviewing it. Both actions are equally as reckless.
Posted by TJ Walker in Analysis, PowerPoint, Presentation Skills Training, Sales and Marketing, Technology, tip of the day, Training Community on February 7, 2011
Before Sunday, Commercials Give Us a Taste of the Bowl
Posted by TJ Walker in Analysis, celebrities, Media, Sales and Marketing, Technology, Workplace on February 4, 2011
The game within the game on Sunday will be which Super Bowl commercial gets the most buzz and highest grades on Monday morning. Companies are always looking for an edge and when 3 million dollars is involved for the price of an ad you want all the advantages you can get.
What better way to gain an edge than by creating internet and social media buzz for your commercial by releasing it online first. The cloak and dagger idea of keeping everything under wraps and secret is over. We want our information now and we want it fast.
Two thirds of Internet Users willing to spend Money for Online content- Pew Poll
Posted by TJ Walker in Analysis, Sales and Marketing, Technology on January 24, 2011
That’s the good news. The bad news is that very little of that money spent is for news and information. Most of the spending is for music and software. The average amount spent per month was $10.
What’s the message for online content creators? You’ve got to create something unique, like music, or something really useful, like software. Information alone isn’t enough to get people to open their wallets. More from NYTimes.com
How Caroline Kennedy, Maria Shriver Helped Kill ‘Kennedys’ Miniseries
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, celebrities, CEOs/Financial, reputation management, Sales and Marketing, Social Media, Social Speaking, Video, Voice on January 11, 2011
How to get influential bloggers, reporters and journalists to cover your startup
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, celebrities, CEOs/Financial, Communications, Crisis Communications, Debate Central, public relations, reputation management, Sales and Marketing, Video on December 28, 2010
Graham Lawlor of Ultra Light Startups speaks with TJ Walker about Ultra Lights January 13th event and how to get influential bloggers, reporters and journalists to cover your startup. Determining which blogs, magazines, newspapers and TV shows to target for your PR efforts
Behind the scenes and in the studio at TJ Walker Interactive
Posted by TJ Walker in Analysis, blogging, Body Language, Communications, Crisis Communications, Media, PowerPoint, Presentation Skills Training, publishing, Sales and Marketing, Social Media, Social Speaking, Story Telling on December 28, 2010
Snooki Shores Up $11,000 Pay Day To Appear At Tanning Salon
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, celebrities, CEOs/Financial, Sales and Marketing, Social Media, Social Speaking, Speaking Competition, speech writing, Story Telling, Student Speak, Technology, tip of the day on December 16, 2010
The next time you laugh at the long lines of contestants waiting to audition for a reality show take a look at this story from TMZ. Snooki from MTV’s Jersey Shore is cashing in on her reality fame at the tune of $11,000 a day for an appearance at a tanning salon.
This speaks to the larger issue of fame and why so many people chase it on reality tv shows. If you can gain notoriety or infamy you can use it as a personal checkbook for many years after your show or appearance has gone off the air.
YouTube is the new star making machine
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, celebrities, CEOs/Financial, reputation management, Sales and Marketing, Social Media on December 15, 2010
Now that YouTube is five years old, what is its legacy? It is the new star making machine of choice for entertainers, performers, policy wonks and exhibitionists around the world.
Consider…
23 devices the iPhone has replaced.
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Media, Presentation Skills Training, public relations, publishing, Sales and Marketing, Technology on December 6, 2010
Interesting article by Matthew G. Devost on all the devices his iPhone has replaced. I’m can’t say that I’ve gone as far as he has in replacing 23 devices (I wasn’t using 23 devices) but the iPhone’s ability to capture high quality video and photos has allowed me to leave my flip at home as well as the digital Camera. I’m not ready for multi-media production anytime and that’s a huge plus.
The 4 Hour Body – Tim Ferris
Posted by TJ Walker in Analysis, Authors Corner, Communications, Sales and Marketing, Video on December 1, 2010
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Tim Ferris is back “four” more with his new book, “The 4 Hour Body.” We will have to see if this book will be any better than the last…
Matt Lauer Laughs Uncontrollably When Guest Discusses Importance of “Package Size”
Posted by TJ Walker in Analysis, celebrities, News, Sales and Marketing, Video on November 30, 2010
Mike Bako and Jennifer Wallerstein discuss Matt Lauer, George Bush and Hilary Clinton.
The Public’s Message to CEOs and Politicians: “We demand the right to look like fools in the media too!”
Posted by TJ Walker in Communications, Media, News, reputation management, Sales and Marketing on November 26, 2010
I’m as guilty of the next commentator of fixating on politicians and business leaders when they say and do stupid things in the media. It’s important to realize and recognize that the public is equally capable of looking like complete jerks and fools too. Here is video from over-zealous shoppers on back Friday.
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