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Archive for category publishing
Chobani Greek Yogurt Fuses Traditional Advertising Campaign With Social Media
Posted by TJ Walker in Analysis, blogging, CEOs/Financial, publishing, Social Media, Technology, tip of the day, Training Community on February 17, 2011
Chobani is now undertaking a major ad campaign where they focus on their actual users in billboard and TV ads. Here’s what a spokesperson told the New York Times:
“We did not want a ‘corporate-out’ campaign,” he added. “We wanted a ‘consumer-up’ campaign, to tap into and extend the ‘Chobani love’ that is rapidly spreading across the country.”
SI Swimsuit Cover Accidentally Revealed -VIDEO analysis -social media
Posted by TJ Walker in advertising, Analysis, Body Language, celebrities, publishing, Video, Voice on February 15, 2011
http://www.tjwalker.com -media training, presentation training http://www.mediatrainingworldwide.com
The cat was of the bag for the reveal of the Sports Illustrated Swimsuit cover on the Late Show With David Letterman.
Communication techniques to become a more effective leader -presentation training
Posted by TJ Walker in Analysis, Communications, Crisis Communications, Presentation Skills Training, Professional Speakers, public relations, Public Speaking Skills, publishing, Video, Voice on February 3, 2011
Tim Ferris Is a PR Genius – Media Training
Posted by TJ Walker in Analysis, Communications, Presentation Skills Training, Professional Speakers, public relations, Public Speaking Skills, publishing, reputation management on February 3, 2011
Those who read my blog or watch my videos regularly know that I think Tim Ferris is a complete charlatan and that his book “The 4-Hour Workweek” is the biggest load of cr*p ever write.
But I do think Ferris is a brilliant sell-promoting genius and much can be learned from his tactics (one of which is to work 24 hours a day badgering people to write about you or have you on their programs).
Public Speaking Tip of the Day: People do “data dumps” because it seems “safe.” But if your goal is actual communication, data-dumping is actually the most dangerous thing you can do.
Posted by TJ Walker in Analysis, PowerPoint, Presentation Skills Training, Professional Speakers, public relations, Public Speaking Skills, publishing, Technology, tip of the day, Training Community, Voice, Workplace on February 3, 2011
Even Tom Hanks Couldn’t Save the West 66th Street Barnes & Noble in NYC
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, blogging, Communications, Crisis Communications, Media, Public Speaking Skills, publishing on January 11, 2011
These two pictures of the now closed Barnes and Noble on New York’s Upper West Side are a sign of the times and yet another sobering wake up call for the publishing industry.
The UWS probably has more book authors living there than any other place in the country and a Barnes and Noble could not survive there? If not there, then where?
What’s in a Name? If it is Steven Cohen, It Brings a Lot of Confusion
Posted by TJ Walker in Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, CEOs/Financial, Communications, Government & Politics, Great Lectures, News, Politics, publishing on January 4, 2011
NY Governor Andrew Cuomo has just appointed a new high level secretary, Steven Cohen, not to be confused with Steven Cohen the Congressman or Steven Cohen the hedge fund manager or Steven Cohen the Middle East expert. This gets confusing.
New rule: if you want to be a good parent, give your kid a name that is a least a little bit distinctive. Frankly, I can’t imagine giving a kid a name without buying the kid’s name as a URL. If the URL is taken, then I’d give the kid another name. Why start your kid’s life off with a digital disadvantage of not having a distinct name and url? Although apparently if you name your kid Steven Cohen, he’ll be destined for success.
The Next Big Media Form After The Newspaper will Be…Nothing
Posted by TJ Walker in blogging, Communications, Media, News, publishing on December 31, 2010
Nothing in the sense of a distinct new format like an iPad ap. Instead, the focus is on content, audio video or text. People in the media business, myself included, have to focus on creating compelling content that people want, not on finding a new container.
Behind the scenes and in the studio at TJ Walker Interactive
Posted by TJ Walker in Analysis, blogging, Body Language, Communications, Crisis Communications, Media, PowerPoint, Presentation Skills Training, publishing, Sales and Marketing, Social Media, Social Speaking, Story Telling on December 28, 2010
23 devices the iPhone has replaced.
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Media, Presentation Skills Training, public relations, publishing, Sales and Marketing, Technology on December 6, 2010
Interesting article by Matthew G. Devost on all the devices his iPhone has replaced. I’m can’t say that I’ve gone as far as he has in replacing 23 devices (I wasn’t using 23 devices) but the iPhone’s ability to capture high quality video and photos has allowed me to leave my flip at home as well as the digital Camera. I’m not ready for multi-media production anytime and that’s a huge plus.
Christine O’Donnell Lands Book Deal with St. Martin’s Press
Posted by TJ Walker in Authors Corner, celebrities, Communications, Media, public relations, publishing on December 2, 2010
This renews my faith in my country. America is the place where you can grow up to be the biggest and best. And if you can be the biggest ass and the best at being a fool, you can and will be rewarded with book deals and other tawdry, celebrity-driven succor. More at Media Bistro.
What this TJWalker.com blog is trying to be
Posted by TJ Walker in blogging, Communications, Crisis Communications, Media, News, publishing, reputation management on November 21, 2010
About me
TJWalker is a news site featuring communications analysis of the top stories of the day. I am looking at the news through the filter of how the messages are communicated and how the newsmakers are communicating.
The site is for news junkies, public affairs hounds, and people who work in or have an interest in any of the communications industries, including public relations, journalism, marketing, public affairs, corporate communications, investor relations and crisis counseling.
Barnes and Noble making room for Toys?
Posted by TJ Walker in Authors Corner, Communications, Media, publishing on November 18, 2010
If
you’ve been to Barnes and Noble lately, you’ve seen more and more space set aside for toys and less for books. Is this a sign of things to come? Yes, and that’s not necessarily a bad thing.
Toys are often big visual things that you need to see, feel, touch, pick up, bounce and even ride. Sure, some books have a nice dust jacket, but you don’t have to bounce or squeeze them to see if you like them. Expensive toys with higher profit margins are always going to make more sense for expensive retail spaces when it comes to making the rent and finding a profit. Books are low margin products.
Ten Tips for Kate Middleton for dealing with the Media as she enters the Royal Family
Posted by TJ Walker in celebrities, Communications, Media, media relations, Media Training, public relations, Public Speaking Skills, publishing on November 17, 2010
1. Make everyone you employ or give business to sign non-disclosure agreements.
2. Assume that everyone you come in contact with will break their non-disclosure agreements, so don’t tell people anything you wouldn’t want to see splashed in the Tabloid headlines.
3. Figure out who your five best friends from childhood are NOW and get even closer to them. Any new friends you make in the next 60 years may be trying to sell you out to the tabloids.
4. Be friendly to reporters.
5. Remember that reporters aren’t your friends.
6. Ignore petty criticism.
7. Have something new and interesting and different to say every day. Talk about how you are helping causes greater than yourself.
8. Smile and never complain about your life. Remember, a third of the world is starving to death at any given moment.
9. Tell a lot, but don’t ever tell all.
10. Look your best. You will be trashed for any imperfection. If you always look great, the media will forgive you for as many sins as they did for Diana.
Chelsea Handler’s Book Imprint, Smart Move or Publishing Suicide?
Posted by TJ Walker in Authors Corner, Humor, publishing, Video on November 16, 2010
Chelsea Handler Gets own Publishing Imprint
Posted by TJ Walker in Media, publishing, Uncategorized on November 16, 2010
Chelsea Handler is increasingly a multimedia phenomenon and is #33 on the Forbes Most Powerful Woman list. But does she have what it takes to be a successful publishing executive? The music and movie worlds of Hollywood are filled with stars who were great at selling themselves, but faltered when they took on their own music label or movie production shop.
Is Chelsea different? Will she literally stay up late at night reading bad manuscripts? Seems like an odd use of her time if she can be making $50,000 for doing a 90 minute standup set in Cleveland. Is the publishing company just trying to use the mythical “media synergy” to get authors onto her talk show more often? If that’s the case, it might be simpler and cheaper to just take out the bookers (and host) for a booze-fueled dinner once a quarter. More at Deadline.
Beatles Songs finally go on iTunes
Posted by TJ Walker in Audio/Video Technology, celebrities, Media, publishing on November 16, 2010
Looks like this whole internet music thing is here to stay. The last big hold-out, the Beatles, are finally available for download.
New York Times to publish e-book Bestsellers
Posted by TJ Walker in Authors Corner, Communications, News, publishing on November 12, 2010
One more brick in the wall of legitimacy for electronic publishing. One more nail in the coffin for traditional paper book publishing. Sure, there will always be books, but we may be close to a time where only art books and coffee table photo books actually get printed on paper.
Here’s the real significance of this development that no one is daring to talk about. The so-called traditional, legitimate publishing business is currently subsidized by successful speakers, consultants and business people who spend small fortunes promoting their books in the hopes of getting better distribution and onto the New York Times bestseller list. If someone can get onto the times bestseller lists without all that hassle, they won’t bother dealing with regular publishers; they’ll just do it themselves. the non-fiction business publishing world is about to get decimated.
If you aren’t yet convinced on how Internet video is Changing Everything in the world, you need to watch this video
Posted by TJ Walker in Analysis, blogging, Communications, Media, Media Training, News, Presentation Skills Training, Public Speaking Skills, publishing, Social Media on November 2, 2010
Mad Men’s Roger Sterling will have a Real Book Published
Posted by TJ Walker in Analysis, celebrities, Communications, publishing on October 28, 2010
I love “Mad Men,” especially the character Roger Sterling. On the show his past season, Sterling has been writing his memoirs “Sterling’s Gold.” Guess what? It’s going to be published for real. The shrewd folks at Grove Press who are publishing the book realized, correctly, that writing a book is easy. Getting a book talked about on numerous episodes seen by millions of people is a rare asset for a potential book that ought not to be neglected. Here’s a martini to you Roger! More at Kottke.org
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