(press release)

Leading Media Trainer/Crisis Communications Coach Available for Analysis via Satellite TV Studio
Tiger Woods set to have 5-minute press conference at 11:00 AM EST Friday, February 19th.
TJ Walker is available Thursday February 18 and Friday February 19, before and after the press conference to provide analysis to your audience.
TJ Walker will analyze:
• Will Tiger’s strategy of NOT taking reporters’ questions backfire
• What should Tiger say
• What Tiger has to do be seen as sincere by fans, the media and the public
• Will Tiger’s press conference pave the way for redemption, or further tarnish his reputation
TJ Walker is one of the leading media trainer/crisis communications counselors in the world. For more than 25 years he has coached president s of countries, CEOs, Prime Ministers, Nobel Peace Prize winners, Miss Universes and thousands of corporate executives. He is CEO of Media Training Worldwide www.mediatrainigworldwide.com
TJ Walker has appeared on CBS Sunday Morning Show, Comedy Central’s Daily Show, CNN, Fox News Channel, Bloomberg TV, ABC News, NY1, and more than 2000 other TV and radio news talk show appearances. Walker is a national #1 bestseller and has been on the USA Today, Wall Street Journal and Business week bestseller lists.
Here is a video analysis from TJ on the Woods Press conference recorded Feb 18th,
Walker Electronic Press Kit http://www.mediatrainingworldwide.com/epresskit.html
TJ Walker Demo Video http://www.youtube.com/watch?v=18jagMi5cBU
Availability: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations) (remote via Skype over a business class 5 Mbps upstream connection. Other streaming options also available, including LiveStream and iChat.)
To Book, contact Ryan McCormick at (516) 901-1103 or Mike Bako at 212-764-4955 or TJ Walker at 917-204-9490.

Beppe Bigazzi, 77, is an Italian Chef who claims he was joking recently on Itaian national television when he said he enjoyed eating cat stew. He’s not joking on TV anymore; he was fired from his on-air position. Apparently you can joke about war, murder or other atrocities as long as yo don’t favor a type of meat that also lives inside a home.

The AP reports that the Obama Administration is trying to re-tool its communication strategy. They want to regain their campaign-like discipline from 2008. They have also taken upon themselves to use the White House blog and even twitter. Will it work? See the my video below for more opinions.

The head of the BBC urged all of that organization’s journalists to get used to using social media in all that they do or they should get out. Strong language, but language I think we are going to hear more of from all media companies and non-media companies alike. At some point in the very near future, not knowing how to use social media, including creating simple talking head videos, will be seen as big a liability as someone not knowing how to type or use a keyboard is today.

What if your are on your way to deliver a presentation and you get snowed in? Or bad weather cancels your flight? do you risk life and limb driving on dangerous roads? Forget about it? I hope not. Instead, do what I do: Deliver the speech by Skype video. You don’t have to leave home and with a little work, it can be a pleasurable experience for your audience to. Watch the video below for more details.

Find your niche by exploring your passion and seeing if enough other people in the world care about it too.
Focus on defining yourself as #1 in your niche.
How to know if your niche is real versus B.S.
Why you don’t need money to become the #1 in the world at your niche.
You don’t need tech skills, just patience and willingness to type.
You won’t get rich quick; you will make a living in 10 years and get rich in the long run.
If you love what you do and you make ends meet, you won’t be focused on getting rich quick and you won’t be bothered that you aren’t rich yet.
The magic secret sauce to making a living as an expert is cultivating your abilities to speak about what you do, whether it is as a chef like Emmerill, a homemaker like Martha or a relationship guru like Dr. Phil.
Read 1 book a week on your subject and one hour a day of news on your subject
Write one hour per day on your subject, even if it’s only a three sentence paragraph.
Give away your content in order to build fans.
Give away web content.
Give away newsletters.
Give away simple, talking head videos.
Turn content into books.
Find the one way of showing your expertise that people are willing to pay the most money for, i.e. a daylong workshop or a speech.
Don’t give up your day job until it’s economically irrational to continue.
Goal: getting prospects to call you, getting media to call you, getting all opportunities to call you.
When to start pitching the media
Don’t get seduced by the media (they won’t pay you for a long, long time)
How to get outsider testimonials positioning you as the best in the world.
How to leverage social media but not let it suck you into a black hole of time wasting.
How to build your platform consistently.
When to create and market products.
Determining the ultimate size, shape, and look of your company/practice.
Speaking for free
Speaking for Fee
Speaking for big fees.
Why products can make you but can also break you.
Exploring all media forms to make money
Exploring all forms of services that can make you money.
Why it is essential to raise prices on something every year.
Define your success on your terms.
Why you should strive to become a celebrity in your field.
Other ways of leveraging celebrity status in your field.
Why traveling the world is good for your brand, good for business and good for you.
Why you won’t ever want to retire.

Sarah Palin used her own hand for notes for her tea party speech this past weekend. I’m all in favor of using notes while speaking, but not on your hand! the problem with writing on your hand is that it makes you look like you are a first grader or someone that Rahm Emmanuel might make fun of (the r word). For full analysis on cheat sheets, watch the video below.

Bulldog PowerPoint Script
1. What is Talking Head Social Media?
A. Simple, short talking head videos
B. Simple, brief one-on-one interviews
C. Anything you currently do in a text format

2. What is the starting point?
A. Your ideas
B. What people are searching NOW
C. Twitter page of top searches for the day
D. D. Yahoo
E. E. My steve Jobs preview video from last week (point out music and backdrop graphic. Play a few seconds)
F. What your customers care about

3. What are the PR Benefits?
A. More Eyeballs – no filters
B. Video press release pitching tool
C. My Obama preview video of state of union
D. My wallstreet journal video
E. Message Control Tool
F. Getting more media real esate from each interview
G. My bloomberg debate video on youtube http://www.youtube.com/watch?v=CL93VQRIuXc
H. Daily News Story http://www.nydailynews.com/news/election_2009/2009/10/14/2009-10-14_personality_parade_mr_ice_mr_heat_frontcenter.html#ixzz0Tw4FG6Co
I. More strategic role with clients
J. Search engine placement (mike bako interview)
K. You tube top 40 listings for search “media training”
L. Youtube top 40 lisitngs for search “presentation training”
M. Youtube top 40 lsitings for search “public speaking training”
N. Youtube search for top 20 listings for search “public relations”
O. Youtube search for top 20 listings for search “financial public relations”
P. Branding-backdrop logo
Q. Less competition for key words
R. Direct response sales
S. Email from client who bought pdf from us and said she found us through youtube videos.
(tj go back to standing position)
4. Six biggest misconceptions about Talking head video

A. Easy to go viral
B. Editing
C. Production values are critical
D. Need professional spokespersons
E. Requires a TV studio
F. Requires a script

5. Other strategic goals
A.Dominate keyword niches
B. Forget going Viral!!!
C. Enhance positioning
D. Customer/client relations
E. Beating competitors who are too scared to speak
6. Why aren’t people using talk head video?
A. Fear
B. Vanity
C. Technology confusion
D. Afraid of high costs
7. How do you create talking head video?
A. No scripts
B. High frequency
C. Not Hollywood
D. Natural movement
E. Be conversational
F. One take productions
G. (demonstration with mike bako using flip camera)
8. What technical considerations are there in creating talking head videos? (interview with Kris Gentile)
A. Camera
B. Lighting
C. Background
D. Music

9. Video Distribution (interview with Mike Bako)
A. Youtube YouTube YouTube
B. Your Website
C. Your Blog
D. tjwalker.com/blog
E. Your newsletter
F. Tubemogul
G. Heyspread
10. Downsides to Talking head video
A. Spokesperson can feel vulnerable
B. Internet viewers are nasty!
C. Can become massive time drain
D. Unpredictable results
E. my colin Ferrell video
F. my video on George bush returning to speak at white house with only 13 views

11. Other keys to success
A. Consistency-daily weekly or monthly
B. Low cost quality PLUS Quantity
C. Focus on a specific niche
D. Promote in newsletters, blogs and elsewhere
12. Questions and Answers from audience
13. Bonus online school and books.