http://www.tjwalker.com News analyzed from a communication perspective. | Public speaking, media training, presentation training, crisis communications Mon, 06 Feb 2012 17:18:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.tjwalker.com/2012/01/31/super-bowl-commercials-preview/ http://www.tjwalker.com/2012/01/31/super-bowl-commercials-preview/#comments Tue, 31 Jan 2012 19:00:22 +0000 TJ Walker http://www.tjwalker.com/?p=12553 Honda is winning the battle of the pre-Super Bowl commercial buzz by releasing its new commercial starring Matthew Broderick as Ferris Bueller. By releasing this commercial early, and by having released a 10 second teaser before, Honda is cornering the market on word of mouth buzz. The danger of doing this, if there is any, [...]]]> http://www.tjwalker.com/2012/01/31/super-bowl-commercials-preview/feed/ 1 http://www.tjwalker.com/2012/01/31/speaking-to-the-media-how-anyone-can-improve/ http://www.tjwalker.com/2012/01/31/speaking-to-the-media-how-anyone-can-improve/#comments Tue, 31 Jan 2012 18:56:02 +0000 TJ Walker http://www.tjwalker.com/?p=12551 A preview of an upcoming article in Pioneer Growing Point Magazine featuring Media Training Worldwide President Mike Bako discussing how anyone can improve their skills in dealing with the media:]]> http://www.tjwalker.com/2012/01/31/speaking-to-the-media-how-anyone-can-improve/feed/ 0 http://www.tjwalker.com/2011/08/02/beer-brewing-process-shown-using-visuals/ http://www.tjwalker.com/2011/08/02/beer-brewing-process-shown-using-visuals/#comments Tue, 02 Aug 2011 17:01:33 +0000 TJ Walker http://www.tjwalker.com/?p=12212 Another example of a strong visual created by www.californiaculinaryschools.org. Click to Make Big See California Culinary Schools for More]]> http://www.tjwalker.com/2011/08/02/beer-brewing-process-shown-using-visuals/feed/ 0 http://www.tjwalker.com/2011/07/21/rewrite-questions-to-suit-you-media-training/ http://www.tjwalker.com/2011/07/21/rewrite-questions-to-suit-you-media-training/#comments Thu, 21 Jul 2011 20:00:41 +0000 TJ Walker http://www.tjwalker.com/?p=11965 After you have heard a reporter’s question, hold it up to the light and rewrite the question in your own head to make it easier for you to answer it. Note: this is not the same thing as ignoring the question and saying whatever you feel like. The art in this process is finding a [...]]]> http://www.tjwalker.com/2011/07/21/rewrite-questions-to-suit-you-media-training/feed/ 0 http://www.tjwalker.com/2011/05/10/forbes-com-is-jason-calacanis-the-best-talk-show-host-on-tv-today-media-training/ http://www.tjwalker.com/2011/05/10/forbes-com-is-jason-calacanis-the-best-talk-show-host-on-tv-today-media-training/#comments Tue, 10 May 2011 18:41:53 +0000 TJ Walker http://www.tjwalker.com/?p=11712 At first blush, this is an absurd question. Calacanis and his show “This Week in Startups” aren’t even on “real” TV—it’s only seen on the internet. Second, Calacanis fidgets nervously with his pen in a distracting manner that is usually displayed by pimply-faced college freshmen appearing on camera for the first time. Read more of [...]]]> http://www.tjwalker.com/2011/05/10/forbes-com-is-jason-calacanis-the-best-talk-show-host-on-tv-today-media-training/feed/ 0 http://www.tjwalker.com/2011/04/18/a-note-to-readers/ http://www.tjwalker.com/2011/04/18/a-note-to-readers/#comments Mon, 18 Apr 2011 22:46:51 +0000 TJ Walker http://www.tjwalker.com/?p=11646 I’m spending a lot of time over at my new site, The Pitching Well www.pitchingwell.com. Please take a look and tell me what you think–TJ]]> http://www.tjwalker.com/2011/04/18/a-note-to-readers/feed/ 0 http://www.tjwalker.com/2011/04/18/how-to-appear-confident-during-a-financial-presentation/ http://www.tjwalker.com/2011/04/18/how-to-appear-confident-during-a-financial-presentation/#comments Mon, 18 Apr 2011 22:44:33 +0000 TJ Walker http://www.tjwalker.com/?p=11644 ]]> http://www.tjwalker.com/2011/04/18/how-to-appear-confident-during-a-financial-presentation/feed/ 1 http://www.tjwalker.com/2011/04/13/the-water-cooler-message/ http://www.tjwalker.com/2011/04/13/the-water-cooler-message/#comments Wed, 13 Apr 2011 13:25:56 +0000 TJ Walker http://www.tjwalker.com/?p=11637 What is the starting point for preparing a speech? For some people, it involves creating a thorough and well-thought out two-page outline. For others, it is a matter of creating 50 large piles of data into 50 complex PowerPoint slides. There are those who like to just start writing about everything they’ve done during the [...]]]> http://www.tjwalker.com/2011/04/13/the-water-cooler-message/feed/ 1 http://www.tjwalker.com/2011/04/08/present-to-one-investor-or-many/ http://www.tjwalker.com/2011/04/08/present-to-one-investor-or-many/#comments Fri, 08 Apr 2011 20:06:28 +0000 TJ Walker http://www.tjwalker.com/?p=11634
As the old saying goes, Don’t put all your eggs in one basket. Unless you are specifically giving someone the exclusive, you should try to pitch your idea to as many investors as you can to help you get at least 1 of them to write you a check.]]> http://www.tjwalker.com/2011/04/08/present-to-one-investor-or-many/feed/ 0 http://www.tjwalker.com/2011/04/08/warning-signs-when-pitching-investors/ http://www.tjwalker.com/2011/04/08/warning-signs-when-pitching-investors/#comments Fri, 08 Apr 2011 20:04:30 +0000 TJ Walker http://www.tjwalker.com/?p=11632
When you are delivering your presentation to potential investors, some red flags may present themselves. Be wary of investors who look bored, who tune out, are on their blackberries or iPhones and try to reel them back into earn their commitment.]]> http://www.tjwalker.com/2011/04/08/warning-signs-when-pitching-investors/feed/ 0 http://www.tjwalker.com/2011/04/08/pitching-non-technical-vcs-a-technical-idea/ http://www.tjwalker.com/2011/04/08/pitching-non-technical-vcs-a-technical-idea/#comments Fri, 08 Apr 2011 19:59:35 +0000 TJ Walker http://www.tjwalker.com/?p=11629
When you are pitching to investors, it doesn’t matter what the idea is, it matters how you present it. Find creative and concrete ways of conveying your idea and showing how investors will make their money and you are sure to get support.]]> http://www.tjwalker.com/2011/04/08/pitching-non-technical-vcs-a-technical-idea/feed/ 6 http://www.tjwalker.com/2011/04/07/how-to-protect-your-product-during-a-pitch/ http://www.tjwalker.com/2011/04/07/how-to-protect-your-product-during-a-pitch/#comments Thu, 07 Apr 2011 19:16:59 +0000 TJ Walker http://www.tjwalker.com/?p=11614
There is no absolute guarantee that no one will ever try to steal your idea, but that should not stop you from pitching to investors. If you avoid giving financial presentations to potential investors you are basically ensuring that you will never get any investors.]]> http://www.tjwalker.com/2011/04/07/how-to-protect-your-product-during-a-pitch/feed/ 1 http://www.tjwalker.com/2011/04/07/websites-to-post-your-pitch/ http://www.tjwalker.com/2011/04/07/websites-to-post-your-pitch/#comments Thu, 07 Apr 2011 19:09:28 +0000 TJ Walker http://www.tjwalker.com/?p=11612
The Pitching Well! You should always post your pitch on any website that allows for uploads and is specific to your industry or product. Always look for chances to add content where potential investors will be able to see them.]]> http://www.tjwalker.com/2011/04/07/websites-to-post-your-pitch/feed/ 0 http://www.tjwalker.com/2011/04/07/best-way-to-send-out-a-pitch-to-angel-investors/ http://www.tjwalker.com/2011/04/07/best-way-to-send-out-a-pitch-to-angel-investors/#comments Thu, 07 Apr 2011 19:08:11 +0000 TJ Walker http://www.tjwalker.com/?p=11610
When you are trying to get potential investors for your company or product, it is very important that you make yourself noticed and heard. Take every opportunity to speak and deliver your pitch to maximize your chances of getting investors.Send out your pitch as much as you can, more exposure could mean more money!]]> http://www.tjwalker.com/2011/04/07/best-way-to-send-out-a-pitch-to-angel-investors/feed/ 0 http://www.tjwalker.com/2011/04/04/what-investors-look-for-in-your-presentation/ http://www.tjwalker.com/2011/04/04/what-investors-look-for-in-your-presentation/#comments Mon, 04 Apr 2011 20:00:25 +0000 TJ Walker http://www.tjwalker.com/?p=11607 When you are delivering a pitch to investors, they are looking for very specific and key information so that they can decide if it is a worth while investment for them and their company]]> http://www.tjwalker.com/2011/04/04/what-investors-look-for-in-your-presentation/feed/ 2 http://www.tjwalker.com/2011/04/04/what-to-include-in-a-brief-financial-presentation/ http://www.tjwalker.com/2011/04/04/what-to-include-in-a-brief-financial-presentation/#comments Mon, 04 Apr 2011 19:00:03 +0000 TJ Walker http://www.tjwalker.com/?p=11604 Even though a pitch may be brief it still needs to include the basic and essential information in order to get potential investors hooked.]]> http://www.tjwalker.com/2011/04/04/what-to-include-in-a-brief-financial-presentation/feed/ 0 http://www.tjwalker.com/2011/04/04/presenting-a-new-product-to-investors/ http://www.tjwalker.com/2011/04/04/presenting-a-new-product-to-investors/#comments Mon, 04 Apr 2011 18:54:49 +0000 TJ Walker http://www.tjwalker.com/?p=11602
If you are coming to with a new product idea, make sure you cover all the bases about what you will need from them, and how you anticipate the success of your product.]]> http://www.tjwalker.com/2011/04/04/presenting-a-new-product-to-investors/feed/ 0 http://www.tjwalker.com/2011/04/04/make-a-financial-presentation-interesting/ http://www.tjwalker.com/2011/04/04/make-a-financial-presentation-interesting/#comments Mon, 04 Apr 2011 18:52:56 +0000 TJ Walker http://www.tjwalker.com/?p=11600
Even with a serious topic like a financial presentation, it is still possible to make it interesting and not put your investors to sleep. A few simple rules to go by and your presentation can be a huge success.]]> http://www.tjwalker.com/2011/04/04/make-a-financial-presentation-interesting/feed/ 0 http://www.tjwalker.com/2011/04/01/a-great-anchor-sentence-for-a-pitch/ http://www.tjwalker.com/2011/04/01/a-great-anchor-sentence-for-a-pitch/#comments Fri, 01 Apr 2011 19:39:05 +0000 TJ Walker http://www.tjwalker.com/?p=11597
Any pitch or presentation really needs a strong beginning and a strong ending. Take time to come up with a great anchor so you will hook your potential investors or listeners and will be strongly remembered.]]> http://www.tjwalker.com/2011/04/01/a-great-anchor-sentence-for-a-pitch/feed/ 0 http://www.tjwalker.com/2011/04/01/elevator-pitch-for-a-job-interview/ http://www.tjwalker.com/2011/04/01/elevator-pitch-for-a-job-interview/#comments Fri, 01 Apr 2011 19:36:32 +0000 TJ Walker http://www.tjwalker.com/?p=11594
An elevator pitch is a great way to stay focused during a job interview. It helps the interviewer see that you are organized and can pitch yourself as a potential product.]]> http://www.tjwalker.com/2011/04/01/elevator-pitch-for-a-job-interview/feed/ 0 http://www.tjwalker.com/2011/04/01/deliver-an-unbiased-presentation/ http://www.tjwalker.com/2011/04/01/deliver-an-unbiased-presentation/#comments Fri, 01 Apr 2011 19:30:13 +0000 TJ Walker http://www.tjwalker.com/?p=11592
Any time you speak or deliver a pitch, you run the risk of possibly offending or upsetting someone, especially if it is a controversial issue. Make sure you do your due dilligence to cover information from all side, and you will have a greater chance of presenting an unbiased speech.]]> http://www.tjwalker.com/2011/04/01/deliver-an-unbiased-presentation/feed/ 0 http://www.tjwalker.com/2011/04/01/spice-up-my-powerpoint-presentation-investor-pitch/ http://www.tjwalker.com/2011/04/01/spice-up-my-powerpoint-presentation-investor-pitch/#comments Fri, 01 Apr 2011 19:27:23 +0000 TJ Walker http://www.tjwalker.com/?p=11590
When you are pitchig to potential investors, make sure you are clear and straightforward, but if you are going to use PowerPoint to put investors to sleep, you might as well quit now! Tips for making that pitch a bit more interesting.]]> http://www.tjwalker.com/2011/04/01/spice-up-my-powerpoint-presentation-investor-pitch/feed/ 0 http://www.tjwalker.com/2011/03/31/focal-points-of-a-60-second-pitch/ http://www.tjwalker.com/2011/03/31/focal-points-of-a-60-second-pitch/#comments Thu, 31 Mar 2011 20:12:58 +0000 TJ Walker http://www.tjwalker.com/?p=11584
For your 60 second pitch you do not have time to stray off message. Make sure you stay focused and on course so you do not lose your investors!]]> http://www.tjwalker.com/2011/03/31/focal-points-of-a-60-second-pitch/feed/ 0 http://www.tjwalker.com/2011/03/31/compelling-stories-for-investor-pitches/ http://www.tjwalker.com/2011/03/31/compelling-stories-for-investor-pitches/#comments Thu, 31 Mar 2011 20:10:04 +0000 TJ Walker http://www.tjwalker.com/?p=11582
When making a pitch to potential investors, tell great stories that they will relate to and that will draw them in. If you speak their language through stories you will have greater success.]]> http://www.tjwalker.com/2011/03/31/compelling-stories-for-investor-pitches/feed/ 0 http://www.tjwalker.com/2011/03/31/preparing-for-investor-q-a/ http://www.tjwalker.com/2011/03/31/preparing-for-investor-q-a/#comments Thu, 31 Mar 2011 20:05:36 +0000 TJ Walker http://www.tjwalker.com/?p=11580
After you finish your pitch to potential investors, be prepared to answers all of their questions. Be authentic and honest when answering their questions, but most importantly, be confident!]]> http://www.tjwalker.com/2011/03/31/preparing-for-investor-q-a/feed/ 0