I’m not weighing in on the politics of the day regarding Bill Clinton’s involvement with his wife’s presidential campaign. However, I am interested in his thought process regarding public speaking. I take as a given that no serious person doubts Bill Clinton’s prowess as a public speaker.

In today’s New York Times, we get a glimpse of exactly why:

“When former President Bill Clinton took to the podium on Friday at the Chapman Cultural Center in Spartanburg, he told the audience a story. He said he had just inadvertently walked into the adjacent auditorium and was mortified to see that all the seats were empty. Then, he recounted, he saw a ‘tech guy’ in the back of the room and said to himself, ‘well, I’ll give my best speech to one guy.’ He pounded his fist. ‘I’ll give my best speech if it’s the last thing I do today.’”

There reeally are no small speaking audiences, just small speakers. Bill Clinton may be many things to many people, but he is never an unenthusiastic speaker.

and I’d like suggestions on the most common questions speakers ask themselves when preparing to speak. The theme for the book is how your audience can always give you the best answers to all of your questions. Please take a look and add your comments on other questions to add.  TJ

Wisdom of Your Audience

Improving Your Speech

Preparing You Speech

1. How should I ask to be introduced? *

Beginning Your Speech
2. What is the best way to begin my speech? *
3. Should I tell my audience that I am very happy to be speaking to them today?*
4. How many Points should I cover in my speech?*
5. Should I make this a formal or informal presentation?*

Using PowerPoint
6. Should I give a PowerPoint presentation?*
7. How many bullet points should I use per slide? *
8. How many slides should I use? *
9. Is it OK to read from my PowerPoint slides?*
10. Should I read my speech in order to not make any mistakes?
11. Should I use a teleprompter?
12. Is it OK to use notes when I speak?
13. Should I play it safe by avoiding humor?
14. How can I best establish my credibility with my audience?
15. How can I best establish the credibility of my company?
16. Should I stand behind the lectern?
17. What should I do with my hands?
18. Should I walk around when I speak?
19. What should I edit out of my speech?
20. What should I add to my speech?
21. Should I use stories in my presentation?
22. Should I be more concise?
23. How big a problem are my “ums” and “uhs?”
24. How can I show how serious I am about my speech topic?
Delivering Your Speech

25. Won’t I lose credibility if I talk about my failures?
26. How long should my speech be?
27. Should I tell ‘em what I’m gonna tell ‘em, tell ‘em, and then tell ‘em what I told them?
28. How big of a disaster is it if I can’t answer a question during a Q and A period?
29. What is the most likely speaking disaster I could encounter while presenting?
30. How should I end my speech?
31. When should I thank my host, introducer and audience?
32. What points from my speech will stick with my audience?
33. How will I know if my speech “worked?”
34. Is it OK to use handouts?
35. Will I steal my own thunder if I email my PowerPoint presentation to people in advance of giving my speech?
36. How do I get my audience to think I’m smart?
37. Should I use special effects in my PowerPoint?
38. Should I use the jargon of my audience?
39. Should I rehearse and for how long?
40. What if there is no time to rehearse?
41. I’m not a technical person, is it OK if I don’t use the slides the right way?
42. Who/what should I look at when speaking?
43. Should I sit or stand when presenting?
44. Who should be my role model for speaking?
45. How should I use modern technology to enhance my speech?
46. Is drawing on white boards and charts too old fashion for modern audiences?
47. Should I use a microphone when speaking to an audience?
48. How can I make better transitions?
49. Are you looking at my hair/makeup/teeth?
50. Will I seem more professional by keeping my body still and planting my feet?
51. Is it a danger to use more than one example?
52. Is it wrong to use more than one story to make a point?
53. Is it bad to be redundant?
54. Is it bad to be redundant?
55. Does my speech flow?
56. If my allotted time is cut, what should I eliminate from my speech?
57. Is it OK to speak faster if I am running short on time?
58. What do I do if I feel I am losing my audience?
59. What’s the worst thing that can happen during my speech?
60. Should I tell jokes at the beginning of the speech to loosen up the audience?
61. If I’m more comfortable holding a pen in my hands while I speak, is that OK?
62. What happens if I make a mistake and say the wrong thing?
63. What If I forget where I am going in my speech?
64. How can I recover from a major blunder in my speech?
65. How can I get a standing ovation?
66. Will I sound more credible if I speak with a lower voice?
67. Will I sound more credible if I speak with an even tone to my voice?
68. Is it OK to use props?
69. Should I tell my audience that I am sick/my plane was late/I didn’t get a full night’s sleep?
70. How can I get invited back to speak again to this group?
71. How can I increase my sales to the group I am speaking to?
72. How can I get my audience to rush up to me after my speech?
73. Is it OK to have a drink before I speak to calm my nerves?
74. Should I show my audience that I am well-organized by telling them at the beginning the outline of my whole speech?
75. Will reinforcing my key points in text on PowerPoint make my audience retain the points more easily?
76. Should I interact with my audience at the beginning by saying “good morning” and then saying “I can’t hear you” to get them to try again with more energy and enthusiasm?
77. Is it OK to drink water during a presentation?
78. Should I take questions during my presentation, or ask people to hold them until the end?
79. Is it safer to weed out the bad questions by asking people to submit their questions in written format?
80. Is it OK to ask questions of audience members?
81. How long do I need to stay around after my speech?
82. Should I show passion by speaking LOUDLY?
83. Should I maintain my professionalism by avoiding all personal observations out of the speech?
84. What bugs you the audience the most?
85. Do I need to memorize my speech?
86. How do I know what messages and topics will be most interesting to my audience?
87. How do I know which messages and topics resonated with the audience the most after the speech?
88. Don’t great speakers have to be taller, older, richer, deep voiced than I am?

89. How will I know what my audience will remember? *

Here is a recent podcast I did with PowerUp English, an Asian public speaking blog. The focus is on making presentations more memorable.

http://www.powerupenglish.com/index.php?option=com_content&task=view&id=56&Itemid=7

Much has been written about the excellent James Surowiecki book Wisdom of the Crowds, a look at how markets, in various forms, are routinely better than experts. Zagat has built a whole publishing empire based on this single principle. Index funds routinely beat most mutual funds on Wall Street. And yet, very few people think to apply this principle when it comes to public speaking.

I contend that nearly every aspect of a presentation can and should be subjected to the wisdom of the audience—specifically the speaking audience. But how, as a practical matter, would this be done?

Let’s say you have to give a new sales presentation to 100 prospects on Thursday. Well, on Tuesday, round up five colleagues in your office and give them your presentation. By “give them” I mean stand up and deliver them; don’t give them the text. Afterward, ask questions.

1. What slides does your audience remember? Any slide your audience doesn’t remember, then listen to their wisdom. Your slide is worthless—throw it away.
2. What messages does your audience remember? These messages work, so move them up and expand them in your speech.
3. Did you audience enjoy and remember your introduction where you talked about how happy you were to be there and about the boring history of your company? If not, then get rid of it—the wisdom of the audience has spoken.
4. What details and factoids does the audience remember? Any details or factoids that were in your speech but not remembered need to be either presented in a new and better way, or they should be eliminated from the presentation.
5. Where did you bore your audience? Get rid of it.
6. Where did you confuse your audience? Go into more detail here.
7. What does your audience want more of? Add this.
8. What does your audience feel compelled to do after hearing your speech? If it’s not what you wanted them to do, then you have big trouble.
9. What information would they have needed to hear from you in order to make them take the actions you wanted them to take after hearing your speech? Then add this to the speech.
10. How can any aspect of this presentation be improved? Add accordingly.

In addition to having a small group of colleagues give you feedback on your presentation before you give your actual speech; there is nothing wrong with asking a select number of audience members from your actual speech to give you feedback on these questions too. That way, you can refine your speech to make it better and better, the more often you have to give it to different groups.

It constantly amazes me that large multi-national corporations will spend billions of dollars on marketing research based on questions asked of housewives in malls and unemployed people with nothing better to do than answer a telephone survey. And yet the most valuable form of marketing research is often right in front of an executive and is ready to present itself for free, just for the asking. Isn’t it time you tapped into the wisdom of your audience?

An interesting take on the use of 3-d over at PowerPoint without Bullet Points blog today.

3-d is definitely over-rated when it comes to presentations. Most presenters woudl be better off showing the relationship between just 2 variables in any one slide; hence no need for 3-d. Check out the full article.

Garr Reynolds new book Presentation Zen is a mastery of style and substance. Reynolds cuts through a lot of the silly noise about PowerPoint and gets right to how it can be used effectively, memorably and beautifully. Plus, Reynolds puts his own ego aside and puts a strong spotlight on other speaking masters like Seth Godin and Guy Kawasaki. If you’ve been putting off creating your next PowerPoint presentation, then put if off one more day and run to your nearest bookstore and buy Presentation Zen.

We have just re-organized and re-launched The Speaking Channel into 27 different communities. We found it was too confusing to put people into one main site because people thought we were just about professional speakers or just about PowerPoint. Now, we have things sub-divided into neater categories–or at least that is our hope. Please take a look at the site and send us feedback on any additional hubs you think we may have left out.

Google is trying to compete with Microsoft in every arena, including presentation software. Google recently launched a competitor to PowerPoint. Many pundits gave Google’s version low markets in a point by point comparison to PowerPoint. Now, Google is making updates and revisions to its presentation software. Here is an analysis of the recent Google changes. I think the so-called inadequacies of Google’s presentation software are overstated, primarily because I think that most of the gizmos in presentation software hurt rather than help audiences. But most speakers can help themselves by knowing how to work with any of the major presentation software applications.

Here is a MacWorld early review of PowerPoint 2008

I am fine-tuning a new rating system for evaluating public speakers. Here is a sneak-preview. If you have somone you wnat me to rate. Send me a note and a video link to tj@tjwalker.com. 

The WalkerSpeakâ„¢ Rating (0-50 rating)

Movement
Message
Memorablity
Motivation
eMotion

The WalkerSpeakâ„¢ Rating system judges speakers based on five criteria:

1. Movement. Does the speaker move his/her body/hands/face/eyebrows/voice in a natural, comfortable and confident manner? (0-10 pts)
2. Message. Does the speaker have a clear, understandable and relevant message for the audience? (0-10 pts)
3. Memorablity. Does the speaker use memorable stories, case studies and examples or does the speaker dump data and remain abstract? If the person uses PowerPoint slides, video clips, or other media, does the speaker use the media in a visual, memorable manner (i.e. images only and one idea per slide or image) or does the speaker use the media as a boring crutch for holding text and bullet points. (0-10 pts)
4. Motivation. Does the speaker motivate the audience to take a specific action? (Note: the speaker is not being judged by the standards of a cheesy “motivational speaker.”) (0-10 pts)
5. eMotion. Does the speaker connect with the audience on not just an intellectual level but an emotional level? (0-10 pts)

General Ratings

40-50. An outstanding speaker who communicates substance with style
39-32. A competent, above-average speaker
31-26. An adequate speaker 
25-21. Not a painful speaker to listen to, but little communication occurs
20 and below. A problem speaker who needs major improvement in style and substance

The WalkerSpeakâ„¢ Rating was created by TJ Walker, founder of The Speaking Channel www.speakingchannel.tv and the CEO of Media Training Worldwide. Walker has conducted presentation training for thousands of executives, CEOs. Prime Ministers, Nobel Peace Prize winners, Miss Universes, athletes and celebrities since 1984.