Archive for category Media Training

Please Hire The Fox News Mole From Gawker


The Fox News mole only made $5,000 from Gawker according to a report by Mediaite.

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The Arizona Republican debate proved to be a showdown between Mitt Romney and Rick Santorum.

With campaign momentum and the eyes of the media and voters on him, Santorum was able to hold his own with Romney and at times came across as quite presidential.

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Why It Takes More than PR to Rehab a Reputation: Inside Communications with Mike Bako

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Komen’s Reversal Of Fortune Goes Beyond Reputation Damage: Inside Communications Radio With Mike Bako

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Should You Use an Agency or Go In-House? Inside Communications Radio with Mike Bako

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Secrets of Crowdsourcing Social Conversations: Inside Communications Radio With Mike Bako

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Bad PR For Telecom’s: Inside Communications Radio With Mike Bako

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10 Ways to Pitch New Business in 2012: Inside Communications with Mike Bako

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Speaking To The Media: How Anyone Can Improve

A preview of an upcoming article in Pioneer Growing Point Magazine featuring Media Training Worldwide President Mike Bako discussing how anyone can improve their skills in dealing with the media:

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Giants And Patriots Headed For Super Bowl Rematch In Indy: Mike Bako on America’s News Radio Network




The New England Patriots and the New York Giants are headed to Super Bowl XLVI, after New England edged the Baltimore Ravens 23-20 for the AFC title, and the Giants beat San Francisco 20-17 in overtime, for the NFC trophy. This marks a rematch. Back in 2008, when the same two teams met in the Super Bowl, New York upset New England.

Source: WSJ

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Mike Bako on Fox Report: Tim Tebow’s Season Comes To An End


Mike Bako wraps up a wild weekend of NFL playoff action on the Fox Report (1/15/12).

What does the future hold for Tim Tebow? Also, is this the last of Tebowing and Tebowie?

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Is it Fair to Quote Mitt Romney on “Firing?”


There is a great deal of nonsense surround the fairness of quoting Mitt Romney saying “I like to be able to fire people.” Romney defenders scream that this quote is taken out of context and is horrifically unfair. But every quote in every newspaper, TV newscast and political ad is “taken out of context.” It is taken out of the context of a longer speech, interview or conversation.

The issue is whether it is taken out of context in a way that fundamentally distorts the meaning. If, for example, I said “children, you should never walk across busy streets without looking both ways.” And Newsmax quotes me as saying “TJ Walker says that children should ‘walk across busy streets without looking both ways,’” every fair-minded person would conclude that I had been taken out of context in such a way as to fundamentally distort and pervert my true meaning 100%.

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MLB institutes dress code for media: Mike Bako on WOR Radio with Rita Cosby



Major League Baseball created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on the second day of the Winter Meetings in Dallas.

The guidelines are the first of its kind among the four major North American professional sports leagues (MLB, NFL, NBA, NHL) and implements a standard of dress for media members. It is an attempt to maintain a level of professionalism during the hot summer months when clothes have a tendency to get skimpier.

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Debate Night For Republicans: Who Will Come Out Swinging?


Who has the most to win during tonight’s Republican Debate?
Will Mitt Romney go on the offensive? Should we expect to see Rick Perry make a verbal gaffe that reminds of all of his predecessor in the Texas governors mansion?

TJ Walker of the Daily National offers his analysis.

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University of Miami President Takes To Internet Video For Crisis Communication Announcement

by Mike Bako, Vice President of Media Training Worldwide



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Crisis Communication For Sports Stadiums. What Is The $Price For Fan Loyalty And Safety?


Can violence by sports fans be addressed by legislation?

That’s the hope of a California state lawmaker who has introduced a bill meant to deter violent fan behavior at sports events.

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Tiger Woods Loses Tag Heuer Endorsement. Why? Mike Bako on Business Talk Radio Network


 

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How Do You Media Train Police Officers? -Media Training


Question:
I have a possibility of doing some training with police here in New Zealand. How would you train police officers on the beat to deal with pushy journalist who arrive at the scene of a crime they are dealing with? They may want basic information, or more detail. These may be low ranking police.

I know the relationship between police and media is not great here.

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Rewrite Questions To Suit You -Media Training

After you have heard a reporter’s question, hold it up to the light and rewrite the question in your own head to make it easier for you to answer it. Note: this is not the same thing as ignoring the question and saying whatever you feel like. The art in this process is finding a way to rewrite the question so it is less threatening to you, while at the same time not appearing to be dodging the question entirely. Read the rest of this entry »

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Mike Bako on Fox News Live: Obama And The Debt Crisis


Host of Inside Communications, Mike Bako, guesting on Fox News Live discussing the debt crisis and national reaction to Obama.

 

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