TJ Walker #1 USA TODAY Best-Selling public speaking author and presentation trainer to past Miss Universes, Super Bowl Winners, Nobel Peace Prize Winners presents the 1^st annual Snoozy and Snazzy awards to the best and worst speakers at the Academy Awards.
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

SNAZZY AWARD:  Best speech

Sandra Bullock, Best Actress

“She nailed it last night. This is an actress who can poke fun at herself but she was also emotional, funny and she specifically thanked every single woman in this category.

It was classy, funny, everything you could want in an acceptance speech.”

SNOOZY AWARD: Worst speech

Christoph Waltz, Best Supporting Actor

“He came out and gave a laundry list of 15 names and mentions, too long for a 45 second speech. Not enough humanity or stories. In short there wasn’t anything entertaining in his speech.”

AVAILABLE For Interviews:

TJ Walker will offer his unique take on which winners put the audience to sleep and which speeches were worthy of their own golden statue.

Attention TV producers throughout US and Worldwide: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations)
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

TJ Walker is one of the leading media trainer/crisis communications counselors in the world. For more than 25 years he has coached president s of countries, CEOs, Prime Ministers, Nobel Peace Prize winners, Miss Universes and thousands of corporate executives. He is CEO of Media Training Worldwide www.mediatrainigworldwide.com

Walker Electronic Press Kit http://www.mediatrainingworldwide.com/epresskit.html

TJ on CNN, Fox, Headline News, Comedy Central and other TV networks http://www.youtube.com/watch?v=18jagMi5cBU

MEDIA CONTACT:

Availability: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations) (remote via Skype over a business class 5 Mbps upstream connection. Other streaming options also available, including LiveStream and iChat.)

To Book, contact Ryan McCormick at (516) 901-1103 Ryan@risingsunpr.com, Mark Goldman (516) 639-0988 markgoldman73@gmail.com, Mike Bako at 212-764-4955 or TJ Walker at 917-204-9490 tj@tjwalker.com.

Title: Guru yoU: how to live your passion, become a world renowned expert and fulfill your dreams
Introduction *partial
Chapter 1 Positioning
Define what you are about in one to three words. Define everything you do in one ten-word sentence.
Focus on defining yourself as #1 in your niche.
Do you have the personality characteristic to make it on your own, i.e. being a self-starter, being willing to fail, and being able to work in a non-structured environment? PHDs with straight As often can’t hack this.
You can do this the easy way or the hard way. The easy way is to find a niche that appeals to corporate training budgets. *
How to know if your niche is real versus B.S.
Find your niche by exploring your passion and seeing if enough other people in the world care about it too.*
The magic secret sauce to making a living as an expert is cultivating your abilities to speak about what you do, whether it is as a chef like Emmerill, a homemaker like Martha or a relationship guru like Dr. Phil.
What are the barriers to entry for your field? Credentials need for your field?
Don’t focus on being a speaker anymore than you should focus on being a faxer. Speaking is just one way of conveying your expertise. Focus on finding the mode that helps people the most and that they will pay for.
Why it’s important to narrow your focus and say “no” to opportunity
How to get outsider testimonials positioning you as the best in the world.

Chapter 2 Making Money
Don’t give up your day job until it’s economically irrational to continue.
The fallacy of big easy money, plus my own guarantee to make you a multi-millionaire.
The fallacy of bring a “big bucks” speaker or consultant, the significance of what you make and keep in a year, not what you charge per hour.
Magic moment: Find the ONE thing you do that people will pay you the most money for, even if making money isn’t your primary goal. *
Find the one way of showing your expertise that people are willing to pay the most money for, i.e. a daylong workshop or a speech.
Can you ask for money? If not, you fail.
Synergy doesn’t work unless there is a strong moneymaker in the mix.
What are the 6 essential things you need in an ideal prospect?
Why you don’t need money to become the #1 in the world at your niche.
If you love what you do and you make ends meet, you won’t be focused on getting rich quick and you won’t be bothered that you aren’t rich yet.
Make enough money so that you can fund constant failures—but never bet the ranch or go broke.
Use your ONE big thing to fun all of your promotional needs, product development, R and D, and a life.
Find the one way of showing your expertise that people are willing to pay the most money for, i.e. a daylong workshop or a speech.
Goal: getting customers to seek you out by calling you and emailing you and wanting to pay you money for something. With that, you can build a life a do anything. Without that, you will flounder and fail.
You won’t get rich quick; you will make a living in 10 years and get rich in the long run.
Why you won’t ever want to retire.
Chapter 3 Your Content Creation Factory
Why products can make you but can also break you.
You don’t need tech skills, just patience and willingness to type.
Read 1 book a week on your subject and one hour a day of news on your subject
Write one hour per day on your subject, even if it’s only a three sentence paragraph.
Write and talk about your subject matter 5 days a week, 50 weeks a year and put out text. Audio and video.
Exploring all media forms to make money
When to create and market products.
You won’t make money as an author. Don’t think of yourself first and foremost as an author. Books are expensive business cards.
Create products and services that relate to your one area of expertise, and then when they aren’t financially successful, they can at least be promotional.
Your website. Why you need to learn how to do your own web site.
Give away your content in order to build fans.
Give away web content.
Give away newsletters.
Give away simple, talking head videos.
Turn content into books.
Chapter 4 Creating Services
Exploring all forms of services that can make you money.
Speaking for free
Speaking for Fee
Speaking for big fees.
Consulting/Training/Coaching/whatever you want to call it
Chapter 5 News Media
What is your PR strategy?
When to start pitching the media
Don’t get seduced by the media (they won’t pay you for a long, long time)
Chapter 6 Social Media
How to leverage social media but not let it suck you into a black hole of time wasting.
The Social Media time trap-how do you keep from doing social media 23 hours a day, spinning your wheels and accomplishing nothing?
Chapter 7 Major Benchmarks
How to build your platform consistently.
Goal: getting prospects to call you, getting media to call you, getting all opportunities to call you.
Why it is essential to raise prices on something every year.
Why you should strive to become a celebrity in your field.
Other ways of leveraging celebrity status in your field.
Why traveling the world is good for your brand, good for business and good for you.
Find a role model and stalk them. Ex Jeffrey Gitomer.
Determining the ultimate size, shape, and look of your company/practice.
Define your success on your terms.

Magic moment: Find the ONE thing you do that people will pay you the most money for, even if making money isn’t your primary goal.
Many people who want to “follow their dream” never find a way of making money or they have too many ways of making money. You can spin yourself into an early grave chasing $9.95 by selling a pdf of your book, or trying to get people to join a membership to your web site for $39 a month. Those might be nice extras, but they won’t pay your bills, they won’t sustain you, they won’t make what you are doing REAL.
A lot of books are written about how to be a professional speaker, but it’s not about being a speaker for most people. Many people chase the dream of making $30,000 giving a one-hour keynote speech and they don’t realize that they spend 1000 hours trying to get that speaking gig, so they are only making $30 an hour. That’s better than shining shoes, but not by much.
They key thing is to find that one thing you do well, and that you have a passion for, and then to find the form and size and delivery mode where people pay the most for it. As much as I love giving speeches and being a commentator on TV and radio, I have made most of my money selling a one day, 8 hour, media and presentation training workshop for a fairly large amount of money. When I started my practice it was $3500 a day, then quickly to $5000, then $7500 and now sometimes $10,000 a day. If I’d just chased my dreams of being a platform keynote speaker or a TV commentator, I’d still be living in a rat-filled commune near Harlem.
If you don’t find that one thing you do well that is also rewarded by the market place, it won’t matter if you work 23.5 hours a day on websites, social media, blogging, writing books, giving presentations, attending networking events and creating podcasts. You will fail, not just monetarily but in other ways. You won’t be reaching people in a meaningful way. After awhile, your “mission” or your passion will feel like just a silly personal indulgence.
Smart, creative people are often good at doing many things. You may very well be able to do many things well, but I can virtually guarantee you that you aren’t able to market yourself well doing many things. Instead, market one thing you do well and make sure you become successful doing that. Rush Limbaugh and Howard Stern both have had successful books, TV shows, ties, special events, live appearances and Howard’s even had a movie. But both of them focused on doing one thing well for years and years and years before they ever did any of those other things—they both focused every waking moment on doing a good 3-4 hour radio show a day. In fact with all of their successes, they both still spend most of their energies on that ONE Thing.
What is your ONE thing that people LOVE and are willing to PAY for? If you don’t know, focus all of your energies on finding out what it is. And stop doing everything else!

What if your are on your way to deliver a presentation and you get snowed in? Or bad weather cancels your flight? do you risk life and limb driving on dangerous roads? Forget about it? I hope not. Instead, do what I do: Deliver the speech by Skype video. You don’t have to leave home and with a little work, it can be a pleasurable experience for your audience to. Watch the video below for more details.

Find your niche by exploring your passion and seeing if enough other people in the world care about it too.
Focus on defining yourself as #1 in your niche.
How to know if your niche is real versus B.S.
Why you don’t need money to become the #1 in the world at your niche.
You don’t need tech skills, just patience and willingness to type.
You won’t get rich quick; you will make a living in 10 years and get rich in the long run.
If you love what you do and you make ends meet, you won’t be focused on getting rich quick and you won’t be bothered that you aren’t rich yet.
The magic secret sauce to making a living as an expert is cultivating your abilities to speak about what you do, whether it is as a chef like Emmerill, a homemaker like Martha or a relationship guru like Dr. Phil.
Read 1 book a week on your subject and one hour a day of news on your subject
Write one hour per day on your subject, even if it’s only a three sentence paragraph.
Give away your content in order to build fans.
Give away web content.
Give away newsletters.
Give away simple, talking head videos.
Turn content into books.
Find the one way of showing your expertise that people are willing to pay the most money for, i.e. a daylong workshop or a speech.
Don’t give up your day job until it’s economically irrational to continue.
Goal: getting prospects to call you, getting media to call you, getting all opportunities to call you.
When to start pitching the media
Don’t get seduced by the media (they won’t pay you for a long, long time)
How to get outsider testimonials positioning you as the best in the world.
How to leverage social media but not let it suck you into a black hole of time wasting.
How to build your platform consistently.
When to create and market products.
Determining the ultimate size, shape, and look of your company/practice.
Speaking for free
Speaking for Fee
Speaking for big fees.
Why products can make you but can also break you.
Exploring all media forms to make money
Exploring all forms of services that can make you money.
Why it is essential to raise prices on something every year.
Define your success on your terms.
Why you should strive to become a celebrity in your field.
Other ways of leveraging celebrity status in your field.
Why traveling the world is good for your brand, good for business and good for you.
Why you won’t ever want to retire.

Sarah Palin used her own hand for notes for her tea party speech this past weekend. I’m all in favor of using notes while speaking, but not on your hand! the problem with writing on your hand is that it makes you look like you are a first grader or someone that Rahm Emmanuel might make fun of (the r word). For full analysis on cheat sheets, watch the video below.

A major spread about President Obama’s WhiteHouse channel on YouTube in the NYTimes this week. The White House realizes, correctly, that the more it can communicate directly with citizens and without the filter of the mainstream media and the ideological media, the better. The question now is why isn’t every president and every CEO of companies doing the same thing?

President Obama took questions directly from House Republicans last Friday. It was fascinating theater for all who watched it because it wasn’t scripted, thereby making it unpredictable and because he was in front of a hostile audience, making int inherently more interesting. Obama won big poits for courage and Republicans got more airtime too. All involved won. It continues to be a surprise to me that politicans in the US don’t seek this out more, as they do in England and Europe.

From time to time, I analyze the speaking skills of political and business figures from around the globe. If you have someone you’d like to see me critique, please send a video link to tj@tjwalker.com.

Speaking analysis of Julia Timoshenko, a Ukrainian political figure. Based this video http://www.youtube.com/user/tymoshenkoua?hl=ru#p/u/35/VSnihNPq6d8

Timoshenko is a strong communicator. She radiates passion and conviction. She does an excellent job of maintaining eye contact with her audience and appearing natural, relaxed, comfortable and conversational. Her dress in this video is professional and elegant looking, yet not flashy or distracting, partially because it is a solid color. Her appearance is neat and professional; though her hairstyle is not one that is seen in the West/US (it reminds me of Princess Leah from the 1970s Star Wars Movie).
Timoshenko has natural hand and body movements that make her appear quite confident and relaxed. Overall, she appears to be an excellent communicator, one who can develop rapport with her audience.

Speaking Analysis of Viktor Yanukovich, another Ukrainian political figure, based on this video

Yanukovich is a competent, yet ordinary political speaker. On the positive side, he seems confident, reads without stumbling and had a polished and professional appearance—he’s certainly not an embarrassing speaker (Like US President George W. Bush was).
However, Yanukovich does have several deficiencies:
1. His eye contact in this speech is poor—he’s looking down 80% of the time (he should be looking up at least 80% of the time).
2. His hands are frozen holding onto the lectern. Good speakers move their hands when they speak.
3. His speaking volume, speed and tone are too consistent—this is boring to the audience and does not sound conversational.
4. While professional in appearance, Yanukovich could improve by not wearing a tie that is so bright and by wearing a shirt that is off-white or has a little color. The all-white shirt was too bright. Additionally, his hair is so well-coiffed that is appears to be excessively hair-sprayed and is reminiscent of early 80s American politicians like Ronald Reagan.
Yanukovich is certainly a competent speaker with no major flaws, but he could become much better if he solved some of the above mentioned problems.