TJ Walker #1 USA TODAY Best-Selling public speaking author and presentation trainer to past Miss Universes, Super Bowl Winners, Nobel Peace Prize Winners presents the 1^st annual Snoozy and Snazzy awards to the best and worst speakers at the Academy Awards.
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

SNAZZY AWARD:  Best speech

Sandra Bullock, Best Actress

“She nailed it last night. This is an actress who can poke fun at herself but she was also emotional, funny and she specifically thanked every single woman in this category.

It was classy, funny, everything you could want in an acceptance speech.”

SNOOZY AWARD: Worst speech

Christoph Waltz, Best Supporting Actor

“He came out and gave a laundry list of 15 names and mentions, too long for a 45 second speech. Not enough humanity or stories. In short there wasn’t anything entertaining in his speech.”

AVAILABLE For Interviews:

TJ Walker will offer his unique take on which winners put the audience to sleep and which speeches were worthy of their own golden statue.

Attention TV producers throughout US and Worldwide: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations)
For video analysis from TJ go to: http://www.youtube.com/watch?v=jUvRcScaAGI

TJ Walker is one of the leading media trainer/crisis communications counselors in the world. For more than 25 years he has coached president s of countries, CEOs, Prime Ministers, Nobel Peace Prize winners, Miss Universes and thousands of corporate executives. He is CEO of Media Training Worldwide www.mediatrainigworldwide.com

Walker Electronic Press Kit http://www.mediatrainingworldwide.com/epresskit.html

TJ on CNN, Fox, Headline News, Comedy Central and other TV networks http://www.youtube.com/watch?v=18jagMi5cBU

MEDIA CONTACT:

Availability: Walker is available for live and recorded TV interviews anywhere in the world from his Manhattan remote broadcast studio (there is no fee or expense for TV stations) (remote via Skype over a business class 5 Mbps upstream connection. Other streaming options also available, including LiveStream and iChat.)

To Book, contact Ryan McCormick at (516) 901-1103 Ryan@risingsunpr.com, Mark Goldman (516) 639-0988 markgoldman73@gmail.com, Mike Bako at 212-764-4955 or TJ Walker at 917-204-9490 tj@tjwalker.com.

Sarah Palin used her own hand for notes for her tea party speech this past weekend. I’m all in favor of using notes while speaking, but not on your hand! the problem with writing on your hand is that it makes you look like you are a first grader or someone that Rahm Emmanuel might make fun of (the r word). For full analysis on cheat sheets, watch the video below.

Bulldog PowerPoint Script
1. What is Talking Head Social Media?
A. Simple, short talking head videos
B. Simple, brief one-on-one interviews
C. Anything you currently do in a text format

2. What is the starting point?
A. Your ideas
B. What people are searching NOW
C. Twitter page of top searches for the day
D. D. Yahoo
E. E. My steve Jobs preview video from last week (point out music and backdrop graphic. Play a few seconds)
F. What your customers care about

3. What are the PR Benefits?
A. More Eyeballs – no filters
B. Video press release pitching tool
C. My Obama preview video of state of union
D. My wallstreet journal video
E. Message Control Tool
F. Getting more media real esate from each interview
G. My bloomberg debate video on youtube http://www.youtube.com/watch?v=CL93VQRIuXc
H. Daily News Story http://www.nydailynews.com/news/election_2009/2009/10/14/2009-10-14_personality_parade_mr_ice_mr_heat_frontcenter.html#ixzz0Tw4FG6Co
I. More strategic role with clients
J. Search engine placement (mike bako interview)
K. You tube top 40 listings for search “media training”
L. Youtube top 40 lisitngs for search “presentation training”
M. Youtube top 40 lsitings for search “public speaking training”
N. Youtube search for top 20 listings for search “public relations”
O. Youtube search for top 20 listings for search “financial public relations”
P. Branding-backdrop logo
Q. Less competition for key words
R. Direct response sales
S. Email from client who bought pdf from us and said she found us through youtube videos.
(tj go back to standing position)
4. Six biggest misconceptions about Talking head video

A. Easy to go viral
B. Editing
C. Production values are critical
D. Need professional spokespersons
E. Requires a TV studio
F. Requires a script

5. Other strategic goals
A.Dominate keyword niches
B. Forget going Viral!!!
C. Enhance positioning
D. Customer/client relations
E. Beating competitors who are too scared to speak
6. Why aren’t people using talk head video?
A. Fear
B. Vanity
C. Technology confusion
D. Afraid of high costs
7. How do you create talking head video?
A. No scripts
B. High frequency
C. Not Hollywood
D. Natural movement
E. Be conversational
F. One take productions
G. (demonstration with mike bako using flip camera)
8. What technical considerations are there in creating talking head videos? (interview with Kris Gentile)
A. Camera
B. Lighting
C. Background
D. Music

9. Video Distribution (interview with Mike Bako)
A. Youtube YouTube YouTube
B. Your Website
C. Your Blog
D. tjwalker.com/blog
E. Your newsletter
F. Tubemogul
G. Heyspread
10. Downsides to Talking head video
A. Spokesperson can feel vulnerable
B. Internet viewers are nasty!
C. Can become massive time drain
D. Unpredictable results
E. my colin Ferrell video
F. my video on George bush returning to speak at white house with only 13 views

11. Other keys to success
A. Consistency-daily weekly or monthly
B. Low cost quality PLUS Quantity
C. Focus on a specific niche
D. Promote in newsletters, blogs and elsewhere
12. Questions and Answers from audience
13. Bonus online school and books.

From time to time, I analyze the speaking skills of political and business figures from around the globe. If you have someone you’d like to see me critique, please send a video link to tj@tjwalker.com.

Speaking analysis of Julia Timoshenko, a Ukrainian political figure. Based this video http://www.youtube.com/user/tymoshenkoua?hl=ru#p/u/35/VSnihNPq6d8

Timoshenko is a strong communicator. She radiates passion and conviction. She does an excellent job of maintaining eye contact with her audience and appearing natural, relaxed, comfortable and conversational. Her dress in this video is professional and elegant looking, yet not flashy or distracting, partially because it is a solid color. Her appearance is neat and professional; though her hairstyle is not one that is seen in the West/US (it reminds me of Princess Leah from the 1970s Star Wars Movie).
Timoshenko has natural hand and body movements that make her appear quite confident and relaxed. Overall, she appears to be an excellent communicator, one who can develop rapport with her audience.

Speaking Analysis of Viktor Yanukovich, another Ukrainian political figure, based on this video

Yanukovich is a competent, yet ordinary political speaker. On the positive side, he seems confident, reads without stumbling and had a polished and professional appearance—he’s certainly not an embarrassing speaker (Like US President George W. Bush was).
However, Yanukovich does have several deficiencies:
1. His eye contact in this speech is poor—he’s looking down 80% of the time (he should be looking up at least 80% of the time).
2. His hands are frozen holding onto the lectern. Good speakers move their hands when they speak.
3. His speaking volume, speed and tone are too consistent—this is boring to the audience and does not sound conversational.
4. While professional in appearance, Yanukovich could improve by not wearing a tie that is so bright and by wearing a shirt that is off-white or has a little color. The all-white shirt was too bright. Additionally, his hair is so well-coiffed that is appears to be excessively hair-sprayed and is reminiscent of early 80s American politicians like Ronald Reagan.
Yanukovich is certainly a competent speaker with no major flaws, but he could become much better if he solved some of the above mentioned problems.

The following is an excerpt from my upcoming book “How To Give a Pretty Good Presentation” (Wiley 2010)

What are other common timewasters that I can avoid when preparing for my presentation?

Giving presentations is in some ways very similar to managing your personal finances and losing lots of weight—there is tons of bad advice out there and anyone can have an opinion!
I’ve tried to gather all the advice that, if followed, would waste lots of your valuable time.
The following are instructions that you will NOT have to follow because they are either bad advice in general for all presenters or bad advice for you in particular to your goals of giving a pretty good presentation:
• Memorize the first minute of your presentation.
o This is tough to do and isn’t worth the effort. It’s a great way to create stage fright and panic.
• Practice your presentation while looking at yourself in a mirror.
o A waste of time. Guaranteed to make you obsess over your crooked nose or receding hairline. The one thing you don’t have to do when giving a speech is look at yourself.
• Visualize your audience naked.
o Terrible advice. Depending on your audience, this is either too disgusting or too distracting.
• Limit your PowerPoint to no more than 10 slides.
o More than 10 slides won’t necessarily help you, but in the real world, people who use this artificial constraint of 10 end up cramming 4 slides worth of content onto one slide. Nobody can read it!
• Write out your entire speech word for word.
o There is no need to do this—just have a simple one-page outline using bullet points.
• Obsess over the size and color of your PowerPoint font
o Generally, a complete waste of time.
• Worry about moving your hands.
o Actually, you should move your hands when you talk. Only nervous people freeze or hold their hands when they speak.
• Cramming every single fact, number and data point on what you and your department have done in the last six months into your presentation.
o If the people you are presenting to really had to know every single thing you do, then they’d have your job. It’s your job to tell them only what’s truly important to them.
• Brainstorm on every single possible question that could be asked by an audience member.
o Sure you need to be able to answer most questions, but there are an infinite number of questions that could be asked. It’s a waste of time to worry about hypothetical questions when the bigger danger is that you haven’t prepared anything interesting or memorable to present in the first place.
• Worry about the sound of your voice.
o Nobody cares or notices your voice. As long as you can be heard and understood then it is highly unlikely that your voice is a problem you should concern yourself with. Besides, there is nothing you can do (easily) about your voice!
• Obsess over special effects, dissolves, and builds in your PowerPoint.
o Even if people notice your special effects they won’t relate it to the messages of your presentation. Special effects usually become a big black-hole time drain. Far better to spend your time preparing something interesting to say.
o
• Put off giving your presentation until you are more seasoned or experienced.
o Quit conning yourself. Giving presentations is makes a person seasoned and experienced.
• Gathering more and more research.
o Enough already. Chances are you already have enough research and raw facts. The longer you stay stuck in the mode of gathering data, the less time you have for processing the data, shaping the data, highlighting the data, preparing stories about the data, and rehearsing your presentations.
• Using a thesaurus to find big words.
o This is great if you want to look like a pompous fool. Use the simplest, shortest word you can think of.
• Anything that takes you away from focusing on a handful of key points with examples and stories to make each point come alive and delivered in a conversational manner.
o Everything else is BS!

The following is an excerpt from my upcoming book “How To Give a Pretty Good Presentation” (Wiley 2010)

What is the Best Way to Handle Nerves? How do I handle pre-speech jitters?

It makes sense for most people to be nervous before giving a presentation. Most people give boring presentations and why should you be better than most? OK, I know I’m being depressing, but I’m just being realistic. It actually is quite rational to be nervous before a presentation. But the main reason most people are nervous before a presentation is fear of the unknown. If you haven’t actually seen yourself give your presentation, then you don’t know what you are presenting to the outside world. After all, a presentation is not what is on a PowerPoint slide or a chart, a presentation is you standing or sitting in front of people and you are talking. If you haven’t seen yourself on video giving your talk that means that the rough draft of your presentation is the one you give to your final intended audience. Ugh! Rough drafts are usually rough by definition—so it makes sense to be nervous if you are going to wing it in front of people.

If I were coaching you to become a world class, spell-binding orator, I would tell you that you have to rehearse for days and days and watch dozens of video rehearsals. But I want to make your life easier and save you time. So all you have to do is rehearse on video until you’ve seen yourself give a pretty good presentation. It doesn’t have to be perfect, you don’t have to generate a standing ovation, and you don’t have to reduce your ums and uhs to zero—you just have to be pretty good compared to all of the other people your bosses and colleagues compare you to. How do you know if you are pretty good? Just watch the video of yourself practicing. If you think you are pretty good, then you probably are. Great! Now you are good to go. But if you think you are incredibly boring, monotone, and tedious or confusing, you are also probably right. Practice your presentation again on video. This time, do less of the stuff you don’t like, and do more of the stuff you do like. Now, review the video again.

For a very high percentage of people—and I hope you are one of them—2 video rehearsals will often be enough. The first time you see yourself practice the speech you will hate it. Spend a few minutes tweaking your outline, and then do the speech again on video. Watch it. Now, you are likely to see something you can live with—congratulations, you are now virtually guaranteed to give a pretty good presentation.

The following is an excerpt from my upcoming book “How To Give a Pretty Good Presentation” (Wiley 2010)

Should I outline the key points of my presentation at the beginning?

No, why make it harder on yourself if you forget a point? If you never tell your audience all the points you are going to cover in advance, then they will never know if you left one out. Plus, you will never feel pressure to remember your 12th point from some complex outline. Sure, there are some world class speakers like Apple’s Steve Jobs who believe that you should always outline for your audience. However, if your audience isn’t writing down everything you say word-for-word (and that rarely happens) then outlining your presentation doesn’t help them or you.

My recommendation is for you to just focus on making one point at a time—this is easy for you and easy for your audience. When you finish with one point, by making examples, telling stories, etc, then move to the next point. After you have finished covering the handful of most important points you wanted to cover, sit down—you will have given a pretty good presentation.

Here’s on eI bet you didn’t know. When Marti Luther King Jr was in college, he earned the grade of C in public speaking class. And yet he went on to give a speech that has been ranked the best of the 20th Century. So no, I don’t think speakers are born; they are made thorugh practice, time and effort.

If you are running short, that is usually not a problem. Sure, if you have been paid $50,000 to give a keynote speech in front of 5000 people and you are supposed to speak for an hour and you are done after 10 minutes, then you have a problem on your hands. But I’m assuming, since you simply want to give a pretty good presentation, you aren’t in the professional speaking business. Great! That takes all the pressure off.

If you are allotted 30 minutes and you finish after 20 minutes, it’s highly unlikely that anyone in your audience is going to be upset with you; in fact, you are likely to be proclaimed a hero! If you have covered your main points and done so in a memorable way, then sit down—don’t worry about being a little short.
However, sometimes people are short because they race through their speech in order to finish faster and sit down—this is a problem. Other times people finish earlier than their allotted time because they strip the speech of all interesting examples, stories, case studies and vignettes. This, too, is a problem.
Your goal should not be to give a presentation in as brief amount a time as possible or to finish in less time allotted.

Instead, your goal should be to communicate a few important ideas that you care about and that you want the audience to care about. If you do that, the time will often take care of itself.
If you are allotted 30 minutes to speak and you finish after 90 seconds, then obviously that suggests a problem. Either you rushed too much or you completely forgot whole sections of your presentation. If you rehearse on video (something you’ve already pledged to do just once in order to give a pretty good presentation) then you should already know how long your speech lasts—this way there should be no surprises about coming up short.

Finally, remember, here is nothing you will never hear anyone say the following: “wow that speaker was interesting, memorable, relevant and gave me a lot of good ideas I can use in my business, but I sure am disappointed that she spoke for 10 minutes less than scheduled.”

Do the following:

1. Be interesting.
2. Be passionate.
3. Tell stories.
4. Tell examples.
5. Tell case studies.
6. Look at the audience.
7. Let people ask questions anytime.
8. Tell people why they should give a da*&!
9. Move your head, hands and body.
10. Finish on time (or early)

DON’T do the following:

1. Read your speech.
2. Do a data dump.
3. Show complex slides with lots of words and small graphics.
4. Stare at your slides and avoid your audience.
5. Be abstract.
6. Use big, complex words.
7. Use Jargon.
8. Be monotone.
9. Be boring.
10. Go over your allotted time.