Archive for category Audio/Video Technology

What Is Steve Jobs’ Legacy As A Speaker?


The announcement of Steve Jobs’ resignation shines a light on his brilliant career as an innovator at Apple. What it also shines a light on is his amazing skills as a presenter and speaker.

What lessons can be learned from Jobs that can help you as a speaker?

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Steve Jobs Resigns. What Presentation and Speaking Secrets Can You Learn From Him? -Presentation Training

 

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Video Blogging From Middle Earth


If you wanted even more evidence that the world of video blogging is changing look no further than movie director Peter Jackson.

Jackson is an Oscar winning director who has millions in the bank and even more for movie budgets yet he see the value of interacting with his audience via a video blog.

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What’s the easiest way to distract your audience? Wear something like this!


by Mike Bako
What is the quickest and easiest way to have an audience not remember a word of what you say during a media interview? Wear something so loud and outrageous that they spend all their time looking at what you are wearing and no time actually listening to what you are saying.

If you are a fashion designer or famous actor it might fit your image to be a little outrageous with your wardrobe choices. On Tuesday this Bloomberg guest wore a cow print blazer for his spot analyzing hedge funds and I doubt anyone can remember a single fund or point he made, no matter how good they may have been.

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The Pitching Well is Launching a Weekly TV Show

I’m launching and hosting a new hour-long TV show next week, called The Pitching Well. This will be the signature program of our site www.pitchingwell.com. The new site already contains more than one hundred video clips of entrepreneurs pitching their businesses and short how-to tutorials. This new show will be our primary hour-long program each week that goes into greater depth on issues affecting business people who make financial pitches to investors.

If you have thoughts on what could make a show like this interesting and regular viewing, please drop me a line at tj@pitchingwell.com. Or call me at 646-823-9898. Also let me know who you think would be great guests. The show will be broadcast live each week at pitchingwell.com/live and it will be seen on-demand at pitchingwell.com, youtube.com/pitchingwell, iTunes and half a dozen other video file sharing sites.

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Mike Bako on Business Talk Radio Network discussing the NFL lockout


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NY Times Claims Fox is Thinking of Dumping Glenn Beck


Are Beck’s days numbered at Fox? True, his audience has shrunk by a million people in recent times but let’s not forget that his audience is still larger then all of his competitors COMBINED. The bigger problem for Beck is that advertisers are fleeing.

I think Beck is still several trips to the woodshed away from ever being removed from Fox. True, Beck is making tens of millions of dollars a year from his other media ventures unrelated to Fox (according to the NYTimes), so he doesn’t need Fox. Still, his fat multi-million dollar contract does buy a lot of gold, ammunition and bunker space for the Beck clan, so I predict he will pull it together and stay just this side of crazy land in order to keep his show on Fox.

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Mark Cuban Hints at Hiring Charlie Sheen For HDnet TV Network


If you’ve never heard of HDnet you’re not alone. It’s usually on channel 100,051 on most cable systems.

And then it’s often one you have to subscribe to separately.

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Tina Brown Reveals New Newsweek Magazine


Did you see it?

Neither did I.

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Apps are now the favorite cell phone communications tool


People with cell phones are now using apps more than they are surfing the web or talking on the phone. This is a good reminder to me to create a public speaking and media training app for the iTunes stores ASAP. If you don’t have an app to demonstrate your expertise or your business’s strengths, what are you waiting for?

Read more at NYTimes.com

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Mediaite Adopts Video Question and Answer Format With Readers


Mediaite, one of my favorite websites, will now allow readers to submit questions to writers and the writers will respond by talking directly to the reader in the form of a video.

We’ve been doing this at TJWalker.com forever and I think it’s inevitable that all major websites do the same. I’m looking forward to seeing how the team at Mediaite makes this a growing part of their relationship with readers. FYI, if you post a question for me here, I will respond with a video answer.

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iPad 2 is Released by Steve Jobs


Jobs rallied for the occasion and personally unveiled the iPad himself. The new version has two video cameras and has shrunk the weight dramatically.

I’m glad I waited. The first version was too heavy to hold with one hand for a sustained period. Now I am ready to hop in; and with the multiple video cameras attached, I really have no choice.

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Panasonic announces a new camera that will make you appear as though you are wearing makeup


This is going to be big. Very big.

Read more at Reuters.com

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Oprah’s OWN Network Ratings are 10% Lower Than Old Network in Same slot


This is embarrassing. It’s one thing not to be a huge ratings giant. But for Oprah to get 10% less than the old network that no one remembers or watched is painful.

Prediction: Oprah is going to have to do a lot of original programming featuring Oprah for her new network is to survive.

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The Daily Show is Now the Most Watched Late Night Program Among Young People


What is the lesson here? If you want to communicate to young people you must infuse entertainment into your substance. It doesn’t matter if you are giving a new business pitch or a quarterly sales presentation, you need to engage your audience with more than just straight forward facts.

Read more at Mediaite.com

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PR Blunder of the Day—Mike Huckabee Says Obama “grew up in Kenya”


Huh? Huckabee isn’t known for saying incredibly stupid things that can easily be proven factually incorrect later. Yesterday, Huckabee had an aide put out a statement that the Huck had “misspoken” and had meant to say Indonesia.

Hmmm…is this just an attempt to court the birther vote?

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Test Your AV Equipment From the Audience’s Perspective

microphone testYou should always test the quality of your microphones and speakers before giving a public presentation. But don’t just test them from your own standpoint as a speaker; you need to judge the audio or video quality from the viewpoint of the audience-ALL of the audience.

It doesn’t matter if you are speaking to 20 people at a local Rotary Club at the neighborhood YMCA or if you are in front of tens of thousands of people at Shea Stadium, audio blunders will occur, and, thus, ruin your presentation.

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Does David Axelrod Know the Real Reason Why Sarah Palin Won’t Run for President?


Here’s what David Axelrod told CNN this week when asked whether he thought Sarah Palin would run for President:

“I don’t know. She seems to be enjoying being Sarah Palin. Being Sarah Palin seems like a pretty good gig.
Whether she wants to give that up to be a candidate is something I can’t answer.”

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Marketers Plan On Integrating Oscar Show With Ads and Social Media to Unprecedented Level


Marketers are drooling at the thought of engaging customers this Sunday night during the Oscars. Ads will be used to engage customers in real time on Facebook and a million other social media outlets.

Read more here at NYTimes.com.

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Sex.com domain name sells for $14 million—is this the start of another Internet bubble?


MSNBC reveals the fascinating story behind all of the bad things that have happened to the various owners of domain name Sex.com.

Now, new owners are ready to take it for a spin. Certainly, having a domain name that is easy to spell and easy to remember and contains a word that people are interested in and are looking for is valuable. But in the world of apps, Facebook, Twitter and mobile content, savvy marketers are placing less and less importance on a traditional website address.

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