Public speaking, media training, presentation training, crisis communications
Archive for category advertising
How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako
Posted by TJ Walker in advertising, Analysis, News, public relations, Social Media, Video on February 16, 2012
Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. What has changed are the means to this end, which now encompasses not just earned media coverage, but paid, owned and ultimately shared.
Like most PR professionals, Mr. Himler stays on top of new media developments, but says that many clients continue to measure (and pay) agencies by traditional media results. Hewlett-Packard recently performed a study on tweets and discovered that most of the conversations were influenced by traditional media. With saying this, securing a story in a traditional media source is becoming more and more challenging. It’s no secret that capturing the attention of a top tier journalist has grown increasingly more difficult. since they are inundated with hundreds of email pitches a day. Read the rest of this entry »
How CRT/tanaka Helped Bissell Steam Sweep Their Way To Public Relations Success
Posted by TJ Walker in advertising, Analysis, Video on September 14, 2011
Mike Bako sits down with Ellen LaNicca Albanese to discuss CRT/tanaka’s award winning public relations campaign for Bissell on Inside Communications.
The Art of PR at the Guggenheim Museum
Posted by TJ Walker in advertising, Analysis, public relations, Video on August 11, 2011
Mike Bako sits down with Janine Gordon, president and CEO of Janine Gordon Associates to discuss her agency’s PR efforts.
Recent guests on Inside Communications with Mike Bako
Posted by TJ Walker in advertising, Analysis, public relations on July 13, 2011
Sarah Evans of J Public Relations was a recent guest on Inside Communications. To see more guest pictures click here.
Inside Communications with Mike Bako: Amy Binder
Posted by TJ Walker in advertising, Analysis, public relations, Video on July 12, 2011
Mike Bako sits down with Amy Binder of RF Binder to discuss their PR campaign on nuclear fuel recycling for Areva on Inside Communications.
Inside Communications with Mike Bako: Mark Macias
Posted by TJ Walker in advertising, Analysis, blogging, Body Language, Video on July 11, 2011
Mike Bako sits down with Mark Macias of 3M Media Group to discuss Crisis Management on Inside Communications.
For more information on media and presentation training please visit http://www.mediatrainingworldwide.com,http://www.mediatrainingworkshop.com and continue reading http://www.mediatrainingworldwide.com/blog for news and analysis to help you communicate more effectively.
Do you know your blood type?
Posted by TJ Walker in advertising on July 10, 2011
Just found this is interesting. I wonder how many people in America know their own blood type.
The graphic was designed by Lorena O’Neal, you can check out more of her work here.
Making Numbers Interesting
Posted by TJ Walker in advertising on July 2, 2011
Many clients ask me how they can make their boring PowerPoint more interesting. This graphic is a good example.
Include some interesting facts, add a visual or two.
This graphic was designed by Lorena O’Neal, you can check out more of
her work here.
Fox News.com quotes Media Training Insider’s Mike Bako on Taco Bells media strategy
Posted by TJ Walker in advertising, Analysis, blogging, Body Language, CEOs/Financial, Crisis Communications, Media Training, Press Room on April 27, 2011
It doesn’t matter if you are interviewed by a reporter for 5 minutes or 50 minutes the goal you should have is to get as many quotes and sound bites into a story as possible.
Read more of Mike Bako’s quotes on Fox News.com here.
Mark Cuban Hints at Hiring Charlie Sheen For HDnet TV Network
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, celebrities, Government & Politics on March 7, 2011
If you’ve never heard of HDnet you’re not alone. It’s usually on channel 100,051 on most cable systems.
And then it’s often one you have to subscribe to separately.
Mediaite Adopts Video Question and Answer Format With Readers
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Body Language on March 5, 2011
Mediaite, one of my favorite websites, will now allow readers to submit questions to writers and the writers will respond by talking directly to the reader in the form of a video.
We’ve been doing this at TJWalker.com forever and I think it’s inevitable that all major websites do the same. I’m looking forward to seeing how the team at Mediaite makes this a growing part of their relationship with readers. FYI, if you post a question for me here, I will respond with a video answer.
Is Hillary Clinton Calling for Increased US Propaganda Efforts?
Posted by TJ Walker in advertising, Analysis, Communications, Government & Politics on March 3, 2011
U.S. Secretary of State Hillary Clinton testified yesterday that the US is falling behind in the world information wars to folks like Al-Jazeera. One possible solution? Boosting the U.S. television arm though Voice of America and other state-run media.
The Daily Show is Now the Most Watched Late Night Program Among Young People
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language, CEOs/Financial on March 2, 2011
What is the lesson here? If you want to communicate to young people you must infuse entertainment into your substance. It doesn’t matter if you are giving a new business pitch or a quarterly sales presentation, you need to engage your audience with more than just straight forward facts.
PR Blunder of the Day—Mike Huckabee Says Obama “grew up in Kenya”
Posted by TJ Walker in advertising, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Crisis Communications, Government & Politics on March 2, 2011
Huh? Huckabee isn’t known for saying incredibly stupid things that can easily be proven factually incorrect later. Yesterday, Huckabee had an aide put out a statement that the Huck had “misspoken” and had meant to say Indonesia.
Hmmm…is this just an attempt to court the birther vote?
Indonesian officials claim to have new birth control for men with only one side effect: Increased Sex Drive
Posted by TJ Walker in advertising, Analysis, public relations on March 2, 2011
Talk about a product that isn’t going to need a lot of fancy advertising or PR. If this drug delivers on its claims and ever gets FDA approval, you will see viral marketing enter a new stratosphere.
Christine O’Donnell says she has been offered a gig on Dancing with the Stars
Posted by TJ Walker in advertising, Analysis, Body Language, celebrities, Government & Politics on February 24, 2011
Will she take it? What else does she have to do?
O’Donnell wasn’t the best Senate candidate last year, but she was the most talked about. That makes her a valuable asset to TV producers. Fame is fungible; and that’s why O’Donnell is a smart bet for ABC.
Sex.com domain name sells for $14 million—is this the start of another Internet bubble?
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Best Speaker of the Day, blogging on February 24, 2011
MSNBC reveals the fascinating story behind all of the bad things that have happened to the various owners of domain name Sex.com.
Now, new owners are ready to take it for a spin. Certainly, having a domain name that is easy to spell and easy to remember and contains a word that people are interested in and are looking for is valuable. But in the world of apps, Facebook, Twitter and mobile content, savvy marketers are placing less and less importance on a traditional website address.
Apps Take Over the Oscar World
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, blogging, celebrities, Technology on February 24, 2011
An explosion of new apps has arrived in time for the Oscars. Now, individuals can choose exactly what camera angle they want to see and take longer glimpses back stage.
How Should Bloggers Reveal Sponsorships, Advertisers and Other Financial Backers?
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, blogging on February 22, 2011
A debate on this topic surfaces at Silicon Alley Insider and Business Insider. At TJ Walker we don’t have these issues—yet. But we hope to, once we build an audience large enough to justify sponsorship. Please let me know what you think on this issue.
TOP BLOGS OF THE DAY for 2/21: What TJ is reading
Posted by TJ Walker in advertising, Analysis, Audio/Video Technology, Authors Corner, Best Speaker of the Day, blogging, Body Language on February 21, 2011
-
You are currently browsing the archives for the advertising category.
Recent Comments