Sarah Palin used her own hand for notes for her tea party speech this past weekend. I’m all in favor of using notes while speaking, but not on your hand! the problem with writing on your hand is that it makes you look like you are a first grader or someone that Rahm Emmanuel might make fun of (the r word). For full analysis on cheat sheets, watch the video below.

clip 2010 02 08 04;52;39

Ray “stop driving it” Lahood stuck his fit in his mouth earlier this week. To his credit, he corrected himself within 5 minutes. However, the damage was done. “Stop driving it” is just too juicy a sound bite for reporters covering Toyota’s woes to ignore. The sound bite is an absolute, emotional, attacking, and action oriented–it was destined to be quoted form DC to Tokyo. Lesson for Lahood: there are some things worse than being an overly scripted politician.

Bulldog PowerPoint Script
1. What is Talking Head Social Media?
A. Simple, short talking head videos
B. Simple, brief one-on-one interviews
C. Anything you currently do in a text format

2. What is the starting point?
A. Your ideas
B. What people are searching NOW
C. Twitter page of top searches for the day
D. D. Yahoo
E. E. My steve Jobs preview video from last week (point out music and backdrop graphic. Play a few seconds)
F. What your customers care about

3. What are the PR Benefits?
A. More Eyeballs – no filters
B. Video press release pitching tool
C. My Obama preview video of state of union
D. My wallstreet journal video
E. Message Control Tool
F. Getting more media real esate from each interview
G. My bloomberg debate video on youtube http://www.youtube.com/watch?v=CL93VQRIuXc
H. Daily News Story http://www.nydailynews.com/news/election_2009/2009/10/14/2009-10-14_personality_parade_mr_ice_mr_heat_frontcenter.html#ixzz0Tw4FG6Co
I. More strategic role with clients
J. Search engine placement (mike bako interview)
K. You tube top 40 listings for search “media training”
L. Youtube top 40 lisitngs for search “presentation training”
M. Youtube top 40 lsitings for search “public speaking training”
N. Youtube search for top 20 listings for search “public relations”
O. Youtube search for top 20 listings for search “financial public relations”
P. Branding-backdrop logo
Q. Less competition for key words
R. Direct response sales
S. Email from client who bought pdf from us and said she found us through youtube videos.
(tj go back to standing position)
4. Six biggest misconceptions about Talking head video

A. Easy to go viral
B. Editing
C. Production values are critical
D. Need professional spokespersons
E. Requires a TV studio
F. Requires a script

5. Other strategic goals
A.Dominate keyword niches
B. Forget going Viral!!!
C. Enhance positioning
D. Customer/client relations
E. Beating competitors who are too scared to speak
6. Why aren’t people using talk head video?
A. Fear
B. Vanity
C. Technology confusion
D. Afraid of high costs
7. How do you create talking head video?
A. No scripts
B. High frequency
C. Not Hollywood
D. Natural movement
E. Be conversational
F. One take productions
G. (demonstration with mike bako using flip camera)
8. What technical considerations are there in creating talking head videos? (interview with Kris Gentile)
A. Camera
B. Lighting
C. Background
D. Music

9. Video Distribution (interview with Mike Bako)
A. Youtube YouTube YouTube
B. Your Website
C. Your Blog
D. tjwalker.com/blog
E. Your newsletter
F. Tubemogul
G. Heyspread
10. Downsides to Talking head video
A. Spokesperson can feel vulnerable
B. Internet viewers are nasty!
C. Can become massive time drain
D. Unpredictable results
E. my colin Ferrell video
F. my video on George bush returning to speak at white house with only 13 views

11. Other keys to success
A. Consistency-daily weekly or monthly
B. Low cost quality PLUS Quantity
C. Focus on a specific niche
D. Promote in newsletters, blogs and elsewhere
12. Questions and Answers from audience
13. Bonus online school and books.

VID00119.AVI

I hope James Arther Ray gets a fair trial on his manslaughter charges, but since I’m not going to be a jury member, I’m free to weigh in. I hope he gets convicted and serves some time in his own “sweat lodge” with no easy escape.

It’s important to remember that history shows us that the greatest leaders who help humanity are usually great speakers. But it’s also important to remember that the worst self-serving tyrants who lead people to their own deaths are usually great speakers too.

James Arthur Ray Charged with Manslaughter! – public speaking media training presentation training

Scott Brown Handles Nude Photo Flap – public speaking media training presentation training

Sen. Scott Brown is a textbook example of how to handle embarrassing questions from the media. I’ve seen him on numerous tv shows over the last couple of weeks and each time he’s asked about his former career as a nude centerfold model for Cosmo. Each time, he smiles, looks relaxed and isn’t bothered at all. He laughs it off. There are only so many times reporters and opponents can bring this up. Brown is handling it perfectly by appearing to not let it get under his skin.

You Are the Media:
How to communicate your messages with style and substance through old and new media

Chapters:
Introduction
What should be my goals in any media encounter?
How to you look your best if there is video involved?
How do you shape a media message?
How do you answer questions?
How do you speak in sound bites?
What is the best way to do YouTube videos?
How should I prepare for talk radio interviews?
What do I do if a print reporter pulls out a flip video camera and wants to record the video for his website?
How should I prepare for Internet talk radio shows?
How should I prepare for live video webinars?
Should I do video blogging?
What is the best way to do a podcast?
How do I do a satellite remote interview?
How do you set up a simple home/office video studio for one?
How do you set up a simple home/office video studio for two?
How do I handle bad news if I find myself in a media crisis?
How do I get on Oprah?
Should I worry about overexposure?
How long should an Internet video be?
What is the best way to do an in-house corporate video?
What is going to be the next new, new thing when it comes to new media?
What is the best way to be a guest on a teleseminar or conference call?
What is the difference between doing live video and audio interviews versus taped and edited interviews?
How should I prepare for media interviews?
How should I rehearse for media interviews?
What should I do immediately after every interview?
What are the most effective ways to make reporters like me and want to use me again?
What are the most effective ways to make reporters hate me and not want to interview me again?
What are the most effective ways to make bookers and producers like me and want to book me again?
What are the most effective ways to make bookers and producers hate me and not want to use me again?