Chelsea Handler Gets own Publishing Imprint

Chelsea Handler is increasingly a multimedia phenomenon and is #33 on the Forbes Most Powerful Woman list. But does she have what it takes to be a successful publishing executive? The music and movie worlds of Hollywood are filled with stars who were great at selling themselves, but faltered when they took on their own music label or movie production shop.

Is Chelsea different? Will she literally stay up late at night reading bad manuscripts? Seems like an odd use of her time if she can be making $50,000 for doing a 90 minute standup set in Cleveland. Is the publishing company just trying to use the mythical “media synergy” to get authors onto her talk show more often? If that’s the case, it might be simpler and cheaper to just take out the bookers (and host) for a booze-fueled dinner once a quarter. More at Deadline.