Nine reasons why Sen. Marco Rubio is the ideal new spokesman for the Republican Party

Part of being a compelling political spokesperson is that you must have not only the right message, but be perceived as the right messenger. Who you are counts for as much as what you say. Many on the right are now looking for their next generation of leaders and are most impressed with Senator-Elect Marco Rubio of Florida.

What are Rubio’s strengths as a communicator?

1. He’s bi-lingual. In a country where the 2^nd largest demographic speaks Spanish, his Spanish speaking abilities are a huge plus.
2. He speaks English with a standard American accent—so he doesn’t lose any votes by people who don’t like foreign accents.
3. He’s young and good-looking.
4. He represents a huge southern sate that is highly representative of the national electorate.
5. His personal back-story rivals that of President Obama’s. As the son of exiles, Rubio defies the GOP image of being the party of the country club elite.
6. As an Hispanic, he helps the GOP counter charges that it is an exclusionary Whites-only party.
7. He is embraced by and is acceptable to the Tea Party and others on the far right of the spectrum, and yet he doesn’t seem like a kook and has actually served in a major governmental position before, the Speaker of the Florida Legislature.
8. He can stay on message and doesn’t have a sound bite problem. There is no record of him saying things that moderates and even liberals think are so stupid it makes their teeth hurt (Sorry Sarah!)
9. Last but not least, he’s actually a very good public speaker.