34 West 38^th Street, New York, NY * (516) 639-0988 * www.goldmanmccormick.com

TJ Walker Media Plan

Plain and simple, we do a satellite radio & TV tour in the three days leading up to August 2nd, which is National Speaking Day.

July 26^th

• Press release about National Speaking Day (PR Newswire & National Media).
• Begin national radio pitching where TJ’s discusses overcoming your fear of public speaking.
• Secure Morning TV spot for TJ.
• Book Reviewer Blog blitz.
• Creating custom built website for National Speaking Day that will include news, videos, and be fully integrated with Social Media.

August 2^nd

• National Speaking Day (Morning TV)
• TJ will do an audience interactive segment where he discusses what National Speaking Day is how to conquer your fear of public speaking, and what his new book is all about.

National Speaking Day (quick ideas we have thus far)

• TJ wants 1% of Americans to overcome their fear of public speaking
• Post a list of 100 places where Americans can conquer their fear of public speaking – that day (toastmasters, read in church, park).
• Present YouTube Award for Best “Best Man Speech” – TJ can search though the ones already out there and pick one or two.
• Announce TJ’s Top 10 Most Important Speeches in History and why
• This day should include facts about how people who are public speakers earn more money than those who don’t do it (we should absolutely invest in any data polling which would validate this info – the target audience for this polling should be CEO’s or economist).

Contact:

Mark Goldman (516) 639-0988 & mark@goldmanmccormick.com or

Ryan McCormick at (516) 901-1103 & Ryan@goldmanmccormick.com