Public speaking, media training, presentation training, crisis communications
Archive for April, 2010
What Type of Visual Aid Should I Use?
Posted by TJ Walker in Audio/Video Technology, PowerPoint on April 30, 2010
If you want to give a pretty good presentation, please keep the following principles about various visual aids in mind:
Video. Don’t bother! This has the potential to add lots of headaches. I use video every day because I am a professional speaker; I have to show video of people speaking, and they pay me lots of money to do so. But I’m assuming that you aren’t a professional speaker so I recommend that you stay as far away from video as possible. There are a million things that can go wrong, and dealing with them can become a black hole that sucks up your time. Stay away—you won’t be sorry!
PowerPoint. Don’t use PowerPoint just because everyone else is; but do use it if you feel you have some visuals (i.e., graphics, photos, charts, or images) that will help your audience understand your ideas better. Never use PowerPoint to simply display bullet points with words on it.
When Should I Use Visual Aids?
Posted by TJ Walker in Audio/Video Technology on April 29, 2010
The only time to use visual aids is when you have something visual that will increase the odds of your audience understanding and remembering your message.
Is BP botching its crisis communications in the Gulf?
Posted by TJ Walker in Uncategorized on April 29, 2010
Should I Read or Memorize My Presentation?
Posted by TJ Walker in Pitching, Public Speaking Skills on April 28, 2010
Reading a presentation versus memorizing a presentation—talk about a scenario where you are damned if you do and damned if you don’t! Both options are horrible.
Let’s take a look at the reading option. At first blush, reading seems easy. After all, you’ve been reading your whole life. If you get nervous, all of your words are in front of you, so it seems like this is the safest route, right? Wrong!
Gordon Brown “bigoted” blunder
Posted by TJ Walker in Uncategorized on April 28, 2010
Communications expert TJ Walker looks at the PR blunders made by Gordon Brown calling a voter “bigoted”.
Principal proposes banning all Social Media!
Posted by TJ Walker in Uncategorized on April 27, 2010
Communications expert TJ Walker looks at the proposal from a NJ principal to ban all social media for middle school students.
Should I Outline the Key Points of My Presentation to My Audience?
Posted by TJ Walker in Keynote Speaking, Sermons on April 27, 2010
No—why make it harder on yourself if you forget a point? If you never tell your audience all the points you are going to cover in advance, then they will never know if you left one out. Plus, you will never feel pressure to remember your point number 12 from some complex outline. Sure, there are some world-class speakers like Apple’s Steve Jobs who believe that you should always outline for your audience. However, if your audience isn’t writing down everything you say word for word—and that rarely happens—then outlining your presentation doesn’t help them or you.
My recommendation is for you to just focus on making one point at a time; this is easy for you and your audience. When you finish with one point—by giving examples, telling stories, and the like—then move to the next point. After you have finished covering the handful of most important points you wanted to cover, sit down. You will have given a pretty good presentation. Read the rest of this entry »
Hugo Chavez invades Twitter
Posted by TJ Walker in Uncategorized on April 26, 2010
Communications expert TJ Walker offers his analysis of the recent news that Hugo Chavez will now be have a Twitter account.
How Can I Avoid Tech Issues in the First Place?
Posted by TJ Walker in Fear of Speaking, PowerPoint, Technology on April 26, 2010
Here are the top nine rules to use if your goal is to avoid technology problems in the first place:
- Don’t use video in your presentation unless it is absolutely necessary.
- Multimedia means multi-headaches, so don’t use unless you are willing to rehearse numerous times in the final circumstances of your presentation.
- Rehearse on the actual pieces of technology you will be using; that is, don’t practice on your laptop in a hotel room and then give the presentation at a hotel conference room the next day using someone else’s laptop and remote clicker. Practice on the actual tech stuff you’re going to use.
- Laptops freeze, so prepare for it. Get ready to restart in the middle of a presentation.
- Bring a backup of any technology you use. That means an extra projector, bulbs, laptop, video cameras, and so on. You can’t have too much redundancy.
- Bring extra batteries for everything.
- Never use a timed PowerPoint presentation unless it is meant to be used independently from your speaking.
- Unless you are presenting in your own office, make sure you have resolved the whole Mac vs. PC thing in advance. Otherwise, you may not be able to do anything you planned.
- Keep one very important point in mind: what looks and sounds great on your little laptop may look and sound horrible in a big conference hall. There’s different lighting, potentially inferior sound, and different settings on the built-in computer. You must rehearse, rehearse, and rehearse in the final setting if you want to avoid tech problems.
Remember, you aren’t giving a PowerPoint speech or a technology speech. You are giving a presentation about ideas; the technology is there simply to enhance your ideas, not the other way around. You are never prepared to give a pretty good presentation unless you can give the presentation without the use of any technology at all. Read the rest of this entry »
Prediction: Newspapers will die by 2015
Posted by TJ Walker in Uncategorized on April 25, 2010
Communications expert TJ Walker predicts newspapers will die by 2015
Larry King wants Sarah Palin to Pose Nude!
Posted by TJ Walker in Uncategorized on April 24, 2010
Communications expert TJ Walker looks at how Larry King got himself into trouble commenting on Sarah Palin
Apple’s iPhone falls into reporter’s hand-public
Posted by TJ Walker in Uncategorized on April 23, 2010
Media expert TJ Walker looks at the Apple media PR strategy
President Obama’s Speech to Wall Street
Posted by TJ Walker in Uncategorized on April 23, 2010
Communications expert TJ Walker examines President Obama’s speech to Wall Street
How Far in Advance and to Whom?
Posted by TJ Walker in PowerPoint, Public Speaking Skills on April 23, 2010
I think you should send out as much info as possible the moment you have a booking on the calendar for your presentation—even if it’s months away. Then send something out again a few days before—even if it’s the same content.
The final fear people have is that audiences will complain if the same material is covered in the speech that is covered in the text. Relax; this will not happen. As long as you don’t read the PowerPoint (and you would never do that, right?), then there is no danger of most people even realizing your content is the same. So dump your data on your audience in advance; just don’t do a boring data dump in the middle of your speech. Read the rest of this entry »
Paul Harvey
Posted by TJ Walker in celebrities, Public Speaking Skills, Video on April 23, 2010
Paul Harvey is an excellent speaking role model. TJ explains why.
Teen Texting and the New Age of Communicating
Posted by TJ Walker in Uncategorized on April 22, 2010
TJ Walker comments on the news that teens spend more time texting than actually talking on the phone.
What Should I Send, and How?
Posted by TJ Walker in Keynote Speaking, PowerPoint, Sales and Marketing on April 22, 2010
I want you to give a pretty good presentation—really, I do. And I want you to be lazy. The more content you give your audience in advance, the more they will be familiar with your ideas, and the easier it will be for them to grasp what you’re saying during your speech. All of this works to your advantage.
Now, you might be thinking, “But my group is too lazy; they will never read any of the advance materials!” Well, that’s all the better. Now your audience has seen you send stuff, and they feel guilty for not reading it. You get credit for being thorough, and they are on the defensive; either way, you win. Read the rest of this entry »
Oprah Winfrey’s response to Kitty Kelley
Posted by TJ Walker in Uncategorized on April 21, 2010
TJ Walker offers his analysis of Oprah Winfrey’s response to Kitty Kelley’s unauthorized biography of her
Should I Send Advance Materials?
Posted by TJ Walker in PowerPoint, Sales and Marketing on April 21, 2010
Here is the reason not to send materials to people in advance of a presentation: “If I send them all of my content, they won’t need me, they won’t be impressed by me, they will be ready to poke holes in my data, and they will have ammunition to use against me. Better to keep them in the dark!!!”
That’s the reason I use here, but it’s just not a good reason. Read the rest of this entry »
Fixodent and forget it!
Posted by TJ Walker in Uncategorized on April 20, 2010
Are you prepared to give your next speech? TJ Walker shares his story of a sandwich, a toothpick, and a broken tooth!





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