2010 April :: TJWALKER INTERACTIVE

Archive for April, 2010

Apr 30, 2010

What Type of Visual Aid Should I Use?

If you want to give a pretty good presentation, please keep the following principles about various visual aids in mind:

Apr 29, 2010

When Should I Use Visual Aids?

The only time to use visual aids is when you have something visual that will increase the odds of your audience understanding and remembering your message.

Apr 29, 2010

Is BP botching its crisis communications in the Gulf?

Apr 28, 2010

Should I Read or Memorize My Presentation?

Reading a presentation versus memorizing a presentation—talk about a scenario where you are damned if you do and damned if you don’t! Both options are horrible.

Apr 28, 2010

Gordon Brown “bigoted” blunder

Communications expert TJ Walker looks at the PR blunders made by Gordon Brown calling a voter “bigoted”.

Apr 27, 2010

Principal proposes banning all Social Media!

Communications expert TJ Walker looks at the proposal from a NJ principal to ban all social media for middle school students.

Apr 27, 2010

Should I Outline the Key Points of My Presentation to My Audience?

No—why make it harder on yourself if you forget a point? If you never tell your audience all the points you are going to cover in advance, then they will never know if you left one out. Plus, you will never feel pressure to remember your point number 12 from some complex outline. Sure, there [...]

Apr 26, 2010

Hugo Chavez invades Twitter

Communications expert TJ Walker offers his analysis of the recent news that Hugo Chavez will now be have a Twitter account.

Apr 26, 2010

How Can I Avoid Tech Issues in the First Place?

Here are the top nine rules to use if your goal is to avoid technology problems in the first place:

Don’t use video in your presentation unless it is absolutely necessary.
Multimedia means multi-headaches, so don’t use unless you are willing to rehearse numerous times in the final circumstances of your presentation.
Rehearse on the actual pieces of [...]

Apr 25, 2010

Prediction: Newspapers will die by 2015

Communications expert TJ Walker predicts newspapers will die by 2015

Apr 24, 2010

Larry King wants Sarah Palin to Pose Nude!

Communications expert TJ Walker looks at how Larry King got himself into trouble commenting on Sarah Palin

Apr 23, 2010

Apple’s iPhone falls into reporter’s hand-public

Media expert TJ Walker looks at the Apple media PR strategy

Apr 23, 2010

President Obama’s Speech to Wall Street

Communications expert TJ Walker examines President Obama’s speech to Wall Street

Apr 23, 2010

How Far in Advance and to Whom?

I think you should send out as much info as possible the moment you have a booking on the calendar for your presentation—even if it’s months away. Then send something out again a few days before—even if it’s the same content.

Apr 22, 2010

Teen Texting and the New Age of Communicating

TJ Walker comments on the news that teens spend more time texting than actually talking on the phone.

Apr 22, 2010

What Should I Send, and How?

I want you to give a pretty good presentation—really, I do. And I want you to be lazy. The more content you give your audience in advance, the more they will be familiar with your ideas, and the easier it will be for them to grasp what you’re saying during your speech. All of this [...]

Apr 21, 2010

Oprah Winfrey’s response to Kitty Kelley

TJ Walker offers his analysis of Oprah Winfrey’s response to Kitty Kelley’s unauthorized biography of her

Apr 21, 2010

Should I Send Advance Materials?

Here is the reason not to send materials to people in advance of a presentation: “If I send them all of my content, they won’t need me, they won’t be impressed by me, they will be ready to poke holes in my data, and they will have ammunition to use against me. Better to keep [...]

Apr 20, 2010

Fixodent and forget it!

Are you prepared to give your next speech? TJ Walker shares his story of a sandwich, a toothpick, and a broken tooth!

Apr 20, 2010

What if I’m asked a Question I Can’t Answer?

Nothing sends chills up the spine of a presenter more than the prospect of giving a presentation and then being asked a question that he or she can’t answer. Ugh! The humiliation! The shame! I’ll have to resign my position, leave the industry, move to North Korea, and become a subsistence farmer!