Archive for April, 2010

What Type of Visual Aid Should I Use?

If you want to give a pretty good presentation, please keep the following principles about various visual aids in mind:

Video. Don’t bother! This has the potential to add lots of headaches. I use video every day because I am a professional speaker; I have to show video of people speaking, and they pay me lots of money to do so. But I’m assuming that you aren’t a professional speaker so I recommend that you stay as far away from video as possible. There are a million things that can go wrong, and dealing with them can become a black hole that sucks up your time. Stay away—you won’t be sorry!

PowerPoint. Don’t use PowerPoint just because everyone else is; but do use it if you feel you have some visuals (i.e., graphics, photos, charts, or images) that will help your audience understand your ideas better. Never use PowerPoint to simply display bullet points with words on it.

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When Should I Use Visual Aids?

The only time to use visual aids is when you have something visual that will increase the odds of your audience understanding and remembering your message.

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Is BP botching its crisis communications in the Gulf?

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Should I Read or Memorize My Presentation?

Reading a presentation versus memorizing a presentation—talk about a scenario where you are damned if you do and damned if you don’t! Both options are horrible.

Let’s take a look at the reading option. At first blush, reading seems easy. After all, you’ve been reading your whole life. If you get nervous, all of your words are in front of you, so it seems like this is the safest route, right? Wrong!

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Gordon Brown “bigoted” blunder

Communications expert TJ Walker looks at the PR blunders made by Gordon Brown calling a voter “bigoted”.

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Principal proposes banning all Social Media!

Communications expert TJ Walker looks at the proposal from a NJ principal to ban all social media for middle school students.

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Should I Outline the Key Points of My Presentation to My Audience?

No—why make it harder on yourself if you forget a point? If you never tell your audience all the points you are going to cover in advance, then they will never know if you left one out. Plus, you will never feel pressure to remember your point number 12 from some complex outline. Sure, there are some world-class speakers like Apple’s Steve Jobs who believe that you should always outline for your audience. However, if your audience isn’t writing down everything you say word for word—and that rarely happens—then outlining your presentation doesn’t help them or you.

My recommendation is for you to just focus on making one point at a time; this is easy for you and your audience. When you finish with one point—by giving examples, telling stories, and the like—then move to the next point. After you have finished covering the handful of most important points you wanted to cover, sit down. You will have given a pretty good presentation. Read the rest of this entry »

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Hugo Chavez invades Twitter

Communications expert TJ Walker offers his analysis of the recent news that Hugo Chavez will now be have a Twitter account.

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How Can I Avoid Tech Issues in the First Place?

Here are the top nine rules to use if your goal is to avoid technology problems in the first place:

  1. Don’t use video in your presentation unless it is absolutely necessary.
  2. Multimedia means multi-headaches, so don’t use unless you are willing to rehearse numerous times in the final circumstances of your presentation.
  3. Rehearse on the actual pieces of technology you will be using; that is, don’t practice on your laptop in a hotel room and then give the presentation at a hotel conference room the next day using someone else’s laptop and remote clicker. Practice on the actual tech stuff you’re going to use.
  4. Laptops freeze, so prepare for it. Get ready to restart in the middle of a presentation.
  5. Bring a backup of any technology you use. That means an extra projector, bulbs, laptop, video cameras, and so on. You can’t have too much redundancy.
  6. Bring extra batteries for everything.
  7. Never use a timed PowerPoint presentation unless it is meant to be used independently from your speaking.
  8. Unless you are presenting in your own office, make sure you have resolved the whole Mac vs. PC thing in advance. Otherwise, you may not be able to do anything you planned.
  9. Keep one very important point in mind: what looks and sounds great on your little laptop may look and sound horrible in a big conference hall. There’s different lighting, potentially inferior sound, and different settings on the built-in computer. You must rehearse, rehearse, and rehearse in the final setting if you want to avoid tech problems.

Remember, you aren’t giving a PowerPoint speech or a technology speech. You are giving a presentation about ideas; the technology is there simply to enhance your ideas, not the other way around. You are never prepared to give a pretty good presentation unless you can give the presentation without the use of any technology at all. Read the rest of this entry »

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Prediction: Newspapers will die by 2015

Communications expert TJ Walker predicts newspapers will die by 2015

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Larry King wants Sarah Palin to Pose Nude!

Communications expert TJ Walker looks at how Larry King got himself into trouble commenting on Sarah Palin

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Apple’s iPhone falls into reporter’s hand-public

Media expert TJ Walker looks at the Apple media PR strategy

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President Obama’s Speech to Wall Street

Communications expert TJ Walker examines President Obama’s speech to Wall Street

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How Far in Advance and to Whom?

I think you should send out as much info as possible the moment you have a booking on the calendar for your presentation—even if it’s months away. Then send something out again a few days before—even if it’s the same content.

The final fear people have is that audiences will complain if the same material is covered in the speech that is covered in the text. Relax; this will not happen. As long as you don’t read the PowerPoint (and you would never do that, right?), then there is no danger of most people even realizing your content is the same. So dump your data on your audience in advance; just don’t do a boring data dump in the middle of your speech. Read the rest of this entry »

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Paul Harvey


Paul Harvey is an excellent speaking role model. TJ explains why.

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Teen Texting and the New Age of Communicating

TJ Walker comments on the news that teens spend more time texting than actually talking on the phone.

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What Should I Send, and How?

I want you to give a pretty good presentation—really, I do. And I want you to be lazy. The more content you give your audience in advance, the more they will be familiar with your ideas, and the easier it will be for them to grasp what you’re saying during your speech. All of this works to your advantage.

Now, you might be thinking, “But my group is too lazy; they will never read any of the advance materials!” Well, that’s all the better. Now your audience has seen you send stuff, and they feel guilty for not reading it. You get credit for being thorough, and they are on the defensive; either way, you win. Read the rest of this entry »

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Oprah Winfrey’s response to Kitty Kelley

TJ Walker offers his analysis of Oprah Winfrey’s response to Kitty Kelley’s unauthorized biography of her

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Should I Send Advance Materials?

Here is the reason not to send materials to people in advance of a presentation: “If I send them all of my content, they won’t need me, they won’t be impressed by me, they will be ready to poke holes in my data, and they will have ammunition to use against me. Better to keep them in the dark!!!”

That’s the reason I use here, but it’s just not a good reason. Read the rest of this entry »

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Fixodent and forget it!

Are you prepared to give your next speech? TJ Walker shares his story of a sandwich, a toothpick, and a broken tooth!

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