The head of the BBC urged all of that organization’s journalists to get used to using social media in all that they do or they should get out. Strong language, but language I think we are going to hear more of from all media companies and non-media companies alike. At some point in the very near future, not knowing how to use social media, including creating simple talking head videos, will be seen as big a liability as someone not knowing how to type or use a keyboard is today.