Find your niche by exploring your passion and seeing if enough other people in the world care about it too.
Focus on defining yourself as #1 in your niche.
How to know if your niche is real versus B.S.
Why you don’t need money to become the #1 in the world at your niche.
You don’t need tech skills, just patience and willingness to type.
You won’t get rich quick; you will make a living in 10 years and get rich in the long run.
If you love what you do and you make ends meet, you won’t be focused on getting rich quick and you won’t be bothered that you aren’t rich yet.
The magic secret sauce to making a living as an expert is cultivating your abilities to speak about what you do, whether it is as a chef like Emmerill, a homemaker like Martha or a relationship guru like Dr. Phil.
Read 1 book a week on your subject and one hour a day of news on your subject
Write one hour per day on your subject, even if it’s only a three sentence paragraph.
Give away your content in order to build fans.
Give away web content.
Give away newsletters.
Give away simple, talking head videos.
Turn content into books.
Find the one way of showing your expertise that people are willing to pay the most money for, i.e. a daylong workshop or a speech.
Don’t give up your day job until it’s economically irrational to continue.
Goal: getting prospects to call you, getting media to call you, getting all opportunities to call you.
When to start pitching the media
Don’t get seduced by the media (they won’t pay you for a long, long time)
How to get outsider testimonials positioning you as the best in the world.
How to leverage social media but not let it suck you into a black hole of time wasting.
How to build your platform consistently.
When to create and market products.
Determining the ultimate size, shape, and look of your company/practice.
Speaking for free
Speaking for Fee
Speaking for big fees.
Why products can make you but can also break you.
Exploring all media forms to make money
Exploring all forms of services that can make you money.
Why it is essential to raise prices on something every year.
Define your success on your terms.
Why you should strive to become a celebrity in your field.
Other ways of leveraging celebrity status in your field.
Why traveling the world is good for your brand, good for business and good for you.
Why you won’t ever want to retire.