Bulldog PowerPoint Script
1. What is Talking Head Social Media?
A. Simple, short talking head videos
B. Simple, brief one-on-one interviews
C. Anything you currently do in a text format

2. What is the starting point?
A. Your ideas
B. What people are searching NOW
C. Twitter page of top searches for the day
D. D. Yahoo
E. E. My steve Jobs preview video from last week (point out music and backdrop graphic. Play a few seconds)
F. What your customers care about

3. What are the PR Benefits?
A. More Eyeballs – no filters
B. Video press release pitching tool
C. My Obama preview video of state of union
D. My wallstreet journal video
E. Message Control Tool
F. Getting more media real esate from each interview
G. My bloomberg debate video on youtube http://www.youtube.com/watch?v=CL93VQRIuXc
H. Daily News Story http://www.nydailynews.com/news/election_2009/2009/10/14/2009-10-14_personality_parade_mr_ice_mr_heat_frontcenter.html#ixzz0Tw4FG6Co
I. More strategic role with clients
J. Search engine placement (mike bako interview)
K. You tube top 40 listings for search “media training”
L. Youtube top 40 lisitngs for search “presentation training”
M. Youtube top 40 lsitings for search “public speaking training”
N. Youtube search for top 20 listings for search “public relations”
O. Youtube search for top 20 listings for search “financial public relations”
P. Branding-backdrop logo
Q. Less competition for key words
R. Direct response sales
S. Email from client who bought pdf from us and said she found us through youtube videos.
(tj go back to standing position)
4. Six biggest misconceptions about Talking head video

A. Easy to go viral
B. Editing
C. Production values are critical
D. Need professional spokespersons
E. Requires a TV studio
F. Requires a script

5. Other strategic goals
A.Dominate keyword niches
B. Forget going Viral!!!
C. Enhance positioning
D. Customer/client relations
E. Beating competitors who are too scared to speak
6. Why aren’t people using talk head video?
A. Fear
B. Vanity
C. Technology confusion
D. Afraid of high costs
7. How do you create talking head video?
A. No scripts
B. High frequency
C. Not Hollywood
D. Natural movement
E. Be conversational
F. One take productions
G. (demonstration with mike bako using flip camera)
8. What technical considerations are there in creating talking head videos? (interview with Kris Gentile)
A. Camera
B. Lighting
C. Background
D. Music

9. Video Distribution (interview with Mike Bako)
A. Youtube YouTube YouTube
B. Your Website
C. Your Blog
D. tjwalker.com/blog
E. Your newsletter
F. Tubemogul
G. Heyspread
10. Downsides to Talking head video
A. Spokesperson can feel vulnerable
B. Internet viewers are nasty!
C. Can become massive time drain
D. Unpredictable results
E. my colin Ferrell video
F. my video on George bush returning to speak at white house with only 13 views

11. Other keys to success
A. Consistency-daily weekly or monthly
B. Low cost quality PLUS Quantity
C. Focus on a specific niche
D. Promote in newsletters, blogs and elsewhere
12. Questions and Answers from audience
13. Bonus online school and books.