Tony Schwartz–Media Master–Dies
Tony Schwartz, creator of the “Daisy” commercial, died this past week. Schwartz will long be remembered for his insights into communication, namely the power of emotion and the role of ads to surface feelings from the audience rather than to educate the audience with facts. I made the pilgrimage to Schwartz’ compound upper West Side Manhattan compound in 1985, where he was nice enough to further elaborate for me the theories from his book “The Responsive Chord.” Anyone who is serious about being a master communicator should watch all of Tony’s old TV commercials as well as read his books.
Tags: communication, Media Training, Tony Schwartz
June 19th, 2008 at 9:45 am
Tony Schwartz was not the sole creator of the Daisy Spot. Please see: http://www.conelrad.com/daisy/index.php
June 23rd, 2008 at 2:33 am
Tim Russert, Tony Schwartz and now George Carlin: it’s been a bad week.
George Carlin especially reminds me of the power of humor, even in presentations.
Now during presentations, I wouldn’t suggest channeling some of Carlin’s material…but it is always good to remember that humor (and being informal) always makes the presenter seem more approachable and human.