NBC’s Tim Russert died yesterday. One of the things I will remember him for was his expert use of videotaped soundbites of his interview subjects. Russert could host nearly any politician on his or her own petard. Russert was convincing because the video didn’t lie. Russert, more than any other modern journalist, taught politicians the importance of crafting every single soundbite out of their mouths, unless they wanted the soundbites to come back to haunt them.

Tags: media, sound bite, soundbites, Tim Russert

This entry was posted on Saturday, June 14th, 2008 at 7:42 am and is filed under Government, Media Training, Politics, Speaking to Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.