Speaking of Roger Ailes, he truly is the matter of the sound bite, especially when there is invective involved. If you want a weekly or daily tutorial on great sound bites, do what I do, I have set up a free Google news alert to send me an email every time Roger Ailes is mentioned in the media. Typically, I am rewarded with some golden nugget where Ailes has skewered some hapless CNN or CNBC executive. I might not agree with Ailes very often, but you can’t challenge his status as king of the sound bite.

Tags: communication, media, roger ailes, sound bite

This entry was posted on Thursday, June 12th, 2008 at 12:39 pm and is filed under Media Training, Speaking to Media, crisis communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.