According to the New York Times today, “Nokia, based in Finland, said it surveyed 9,000 consumers last year and concluded that by 2012 one out of every four consumers will create, edit or share entertainment with friends, instead of getting it from traditional media outlets like television or movie studios.”

The significance? It means the ability to speak–on camera–is going to go from being seen as a luxury skill to a basic, essential skill. 35 years ago, an executive graduating from a top law or business school who knew how to type was viewed as having a special, obscure talent. These days, anyone graduating from any school who can’t type is considered an unemployable fool.

Will the ability to speak clearly and confidently in front of a video capture device some day be considered as basic a skill as today’s typing?

Absolutely! So you better get used to it.

This entry was posted on Thursday, April 24th, 2008 at 4:15 pm and is filed under Media Training, Presentation Skills Training, Public Speaking Skills, Social Speaking, Speaking, Speaking to Media, Speech Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.