Archive for April, 2008

Grading Barack Obama’s Crisis Communications Efforts Regarding Rev. Wright

So how did Barack Obama do in his handling of the Rev Wright Fiasco?

I give him an “A” for properly distancing himself from Wright’s past and current statements. I give him a “C” in terms of positioning himself against Wright for the future. And a “D- in terms of his ability to be positive and change the whole terms of the debate. Overall grade for handling this media crisis: “C+”

For starters, Obama did an excellent job of delivering sound bites using excellent emotion and absolutes in denouncing Rev. Wright’s inflammatory comments. Here are the best sound bites Obama said yesterday:

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I am looking for experts are starting ad networks for the public speaking and presentation industries

Does anyone know of an expert in starting ad networks? I am looking to start an ad network focusing on web sites that deal with the following topics: speaking, public speaking, presentations, powerpoint and media training. If you know of anyone, please have them contact me at tj@tjwalker.com.

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The Full Frontal Profile Interview—Media Training Major Leagues

While I was at a cocktail party last night on 14th street in Manhattan, a publicist told me the following: “I don’t want to be on TV ever! I want to be behind the scenes. I’d hate to be a celebrity. They have awful lives. Nothing in their life can be kept secret. Please don’t ask me to ever be interviewed or to give speeches.”

Now, this attitude is an affront to my very being; and it’s a very rare attitude to hear from someone working in Manhattan in media circles. But, this publicist’s perspective is a completely normal attitude held by the vast major of Americans and other psychologically healthy people around the globe.

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The Future: Media Training for the Masses

According to the New York Times today, “Nokia, based in Finland, said it surveyed 9,000 consumers last year and concluded that by 2012 one out of every four consumers will create, edit or share entertainment with friends, instead of getting it from traditional media outlets like television or movie studios.”

The significance? It means the ability to speak–on camera–is going to go from being seen as a luxury skill to a basic, essential skill. 35 years ago, an executive graduating from a top law or business school who knew how to type was viewed as having a special, obscure talent. These days, anyone graduating from any school who can’t type is considered an unemployable fool.

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Media Training–Beat the Clock

Sometimes a reporter will call under deadline and your goal is to get as many quotes in the article, while at the same time, eating up the clock to make it unnecessary and undesirable for the reporter to call your competitors for a quote. Below is a link to a story where I was interviewed for a story by Forbes.

http://www.forbes.com/leadership/2008/04/21/ceo-corporate-image-lead-manage-cx_mk_0421tv.html

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Can anyone recommend a good cartoonist?

I need someone who can make “The wisdom of Your Audience” come alive with pictures. Please send me suggestions tj@tjwalker.com

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How Can I be More Concise?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience.” Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

How Can I be More Concise?

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Is it OK to ask questions of audience members?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Is it OK to ask questions of audience members?

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Should I show my audience that I am well-organized by telling them at the beginning the outline of my whole speech?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Should I show my audience that I am well-organized by telling them at the beginning the outline of my whole speech?

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If I’m more comfortable holding a pen in my hands while I speak, is that OK?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

If I’m more comfortable holding a pen in my hands while I speak, is that OK?

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Should I tell jokes at the beginning of the speech to loosen up the audience?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Should I tell jokes at the beginning of the speech to loosen up the audience?

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TJ Walker gives his analysis of Barack Obama’s controversial statement

TJ Walker gives his in depth analysis of the recent statement by United States Democratic presidential candidate Barack Obama while attending a San Francisco fundraiser.

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What is the most likely speaking disaster I could encounter while presenting?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

What is the most likely speaking disaster I could encounter while presenting?

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How do I get rid of my “ums” and “uhs?”

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

How do I get rid of my “ums” and “uhs?”

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Should I use a teleprompter?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Should I use a teleprompter?

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Should I read my speech in order to not make any mistakes?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.
Should I read my speech in order to not make any mistakes?

Your Marketing Director: “Yes, this way you won’t get off message and we will be guaranteed that our message will be transmitted.”

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What is the single biggest difference between great speakers and average/mediocre speakers?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

What is the single biggest difference between great speakers and average/mediocre speakers?

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Should I outline all of my key points at the beginning of my speech for the benefit of my audience?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Should I outline all of my key points at the beginning of my speech for the benefit of my audience?

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Should I give a formal or informal speech to this audience?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Should I give a formal or informal speech to this audience?

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Do great speakers have to have a certain type of look?

The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.

Do great speakers have to have a certain type of look?

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