How can I increase my sales to the group I am speaking to?
The following comes from TJ Walker’s upcoming book “The Wisdom of Your Audience”. Consistently, the worst advice speakers and presenters get, comes from everyone who is NOT your audience. The following gives examples of some of the WORST advice people are often given. It is followed by the advice of your audience. Listen to them. They are your true judge and jury.
How can I increase my sales to the group I am speaking to?
Marketing Director: “Stress benefit, benefits, benefits!
Sales Manager: “Give them an incentive to act today!”
Your Boss: “Tease you audience and tell them they can’t get all of our insights without hiring you.”
You: “I’ve got to be really aggressive here. If I don’t ask, I won’t receive. I’d better push this audience hard.”
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Your Audience: “The best way to sell us is to NOT sell us. Instead give us information that is so valuable to us that you leave us wanting more. Case studies can be interesting for us and will help you too. Help us so much from the content of your speech that we feel there is no risk buying your product or service because you’ve already delivered value. Give to us freely and you’ll get back in return. Also, we tend to forget stuff very quickly, so if you have a tip sheet, free report or some other handout with valuable information for us, then we will gladly take it and we might even contact you in the future.”